Slovenia is a unique destination committed to sustainability, which offers experiences that are intended for individuals, couples, groups of friends or families all year round. It’s a country where everyone can find something for themselves: active experiences in the embrace of pristine nature, city breaks topped with culture, relaxing holidays in spa centres or gastronomic pampering with local flavours in first-class restaurants. Check out why Slovenia excites travellers and media outlets from around the world and find ideas for your next dream holiday.
Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction.See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.
"Cycling is the right way to see the Western Balkans. This region is perfect for travellers who combine adventure, culture and a glass of wine at the end of the day." More
Travel with journalist Ann Abel through the winter idyll of Kranjska Gora, Velika Planina, Ljubljana, Vogel and Maribor, and get in the cheerful mood in the company of the Kurents in Ptuj.
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The French newspaper Le Monde focuses on the rich beekeeping tradition in Slovenia, which has also found its place on the UNESCO Intangible Heritage List. Readers learn more about Slovenia through the work of women beekeepers near Laško.
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Foodies will not have missed the article in National Geographic describing destinations in Europe worth visiting for their exceptional cuisine. Among the 23 destinations, the Soča Valley's culinary reputation is notably enhanced by its gem, Hiša Franko.
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One of the world's most respected magazines has turned its attention to chef Ana Roš and presents her impressive story in depth. Though self-taught, her lack of formal training paves the way for boundless creative freedom, a feature vividly reflected...
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The a renowned travel publication Lonely Planet has named the Trans Dinarica cycling trail as one of the Best in Travel Experiences for 2024 for its exceptional quality.
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The reputable media Travel and Leisure has published its 15 favourite cities in Europe, as voted by its readers. Achieving a notable 7th place, Ljubljana, the capital of Slovenia, was particularly distinguished by its rich historical character.
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For the online edition of Wanderlust, journalist Steve Fallon discovers the charms of the Julian Alps and gives readers tips on how to fill their short break with diverse experiences.
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To celebrate the launch of the new guide, they have selected seven routes in European countries that are ideal for travelling by electric car. Among them is Slovenia, which is recommended for EV drivers because of its growing network of charging points,...
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Vogue Online celebrates the beauty of Slovenia, both in terms of gastronomy and sustainability and active experiences in nature. It also discusses the cycling star Tadej Pogačar, the ambassador of Slovenian tourism.
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Christian Haas, a journalist with the German media Apotheken Umschau, discovers the charms of the city of the world's oldest vine. He pays special attention to the winter fun to be had at Mariborsko Pohorje.
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Condé Nast Traveler, a titan in global travel, is guiding newlyweds-to-be in discovering the finest honeymoon experiences and it recommends Slovenia as one of the best honeymoon destinations in the summer.
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The renowned British media giant The Telegraph has compiled a list of the 20 best walking holidays for 2023. Included among the chosen trails is the well-known Juliana Trail.
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Sebastian Kneipp is known for his methods to improve well-being, the most famous of which is alternating bathing in cold and warm water. But did you know that his methods are also used in the Snovik Spa near Kamnik?
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Let scenic Slovenian towns, in which the historical spirit of old town centres meets contemporary design, charm you. Discover interesting facts and legends, visit museums and galleries, admire architectural gems and take in the lively street atmosphere. Slovenia is a land of castles and mansions that will make you feel as if you’ve stepped into a fairy tale. Only a stone’s throw away from urban centres, you’ll find green oases such as parks, botanic gardens and arboretums.
Slovenian treasure troves of world heritage
Exceptional and courageous Slovenian women in stories of unforgettable experiences.
Slovenia is full of castles, manors, fortresses, and fortification systems.
Some of the most exciting locations for lovers of art, culture and creative industries.
Where can you top off your visit to the museums and galleries with a good coffee or a glass of wine?
Museum pieces in historical towns worth seeing.
Discover the old town centres of historic towns, living museums of time.
Discover Slovenia's literary, cultural and other artistic treasures.
On the world map, Slovenia stands out with great art and culture. In this video, Noah Charney, a professor of art history and a writer, explains why he chose Slovenia for his forever home and why he devoted his time to exploring the wonders of Slovenian culture and sharing it in writing with those who have not had a chance to encounter it yet.
It's all here, in Slovenia. Waiting for the wise explorer to discover, as so many others have before.
Noah Charney
In the new year, add Slovenia to your travel list. Take a look at some of the events and experiences that will make your visit to this green land especially memorable.
Diverse landscape at the crossroads of the Alps, the Pannonian Plain, the Mediterranean and the Karst provides a polygon for countless active outdoor experiences. With more than 10,000 kilometres of maintained trails, Slovenia is a paradise for hikers, while its numerous cycling trails at various difficulty levels pose a challenge for cyclists. Picturesque rivers, lakes and the sea attract lovers of water sports and fishing, while adrenaline junkies also get a dose of what they need. How do you feel about descending along the longest zipline in Europe, exploring caves, paragliding or kayaking in abandoned mine tunnels?
Top Slovenian athletes spoil us with their fantastic achievements throughout the year. They spread the word around the world about Slovenia as an important sports destination. Sports ambassadors of Slovenian tourism, such as basketball player Luka Dončić, cyclists Primož Roglič and Tadej Pogačar, sports climber Janja Garnbret and Alpine skier Ilka Štuhec promote Slovenia as a destination for active experiences and a venue for elite sports competitions and preparations for professional athletes.
In 2024, Slovenia will once again host several major sports competitions! Cheer for your sports heroes and experience what it feels like to be them by enjoying activities at sport venues in Slovenia.
Slovenia is a land of healthy water. Natural therapeutic effects of thermal water, beneficial seawater and treatments incorporating local ingredients invite guests to be pampered in natural health resorts and other spa centres with a long tradition, professional approach and modern architecture. Find the perfect health resort for yourself based on your preferred region and what your body and mind need in any given moment, and also the kind of holiday that you and your family desire. Wellness, aquafun, selfness, you!
Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.
Play interactive videoWatch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.
MoreIn Slovenia, we are committed to sustainability. For generations we’ve lived and worked in harmony with nature and strive to preserve it for our descendants. Here, you can still find age-old forests, crystal clear waters, pristine corners and exceptional biodiversity. The most sustainable destinations are awarded the Slovenia Green label.
Slovenia is a pioneer in the field of strategic sustainable tourism development on a national level. Over 270 Slovenian destinations and tourism service providers have successfully obtained the Slovenia Green label, which reflects their sustainable approach and responsible behaviour towards the environment. Discover your favourite green corners and experiences and join us in creating a better future.
MoreSlovenia is a pioneer in the field of strategic sustainable tourism development on a national level. Over 270 Slovenian destinations and tourism service providers have successfully obtained the Slovenia Green label, which reflects their sustainable approach and responsible behaviour towards the environment. Discover your favourite green corners and experiences and join us in creating a better future.
MoreWe pride ourselves on our unspoilt nature and rich cultural heritage, which we actively protect for the generations to come. We encourage you to help us in achieving this. Follow the green guidelines for ensuring sustainable behaviour before, during, and after your visit to Slovenia, so as to have a positive impact on the natural environment and local communities.
MoreHotels and tourist farms provide it. Camps, glamping resorts and spas provide it, too. And it is also provided by a range of other accommodation options that not only offer comfortable beds and food, but think more broadly about their place in the environment. With all the responsibility to future generations. Choose accommodation with the Slovenia Green label and contribute a piece to the mosaic of sustainability.
MoreThe mosaic of Slovenia’s green story is made up of individual pieces that form a model of responsible preservation of natural and cultural heritage and attitude towards the environment. The most sustainably aspiring destinations bear the platinum and the golden Slovenia Green label. Destinations with a silver or bronze label are on a good way to follow the green path.
MoreSlovenian cuisine is based on ingredients found in our immediate surroundings. Modern approaches to cuisine combine with elements of culinary tradition. Discover restaurants, recipients of the Slovenia Green label, which put sustainability at the forefront in the creation of their specialities.
MoreThe year that is coming to an end has written special stories of Slovenian tourism. New unique experiences, exceptional events, innovative stories. But it was also a year of challenges and concerns characterised in certain areas by natural disasters and floods. And yet we believe that it was also a year of opportunities for a better, more sustainable, friendlier and more engaging tourism. For an even greener Slovenia. Our last story in 2023 should thus consist of an inspiring collection of memories of wonderful stories, high-profile news, sporting achievements, numerous awards and other successes in the year that is coming to an end. And of the people who have made it so exceptional. These are the stars and galaxies that shined the brightest in 2023.
Slovenia is a country where the link between sustainably and locally grown produce and the extraordinary creativity of renowned chefs plays an important role. Slovenian restaurants have impressed culinary connoisseurs and have been awarded Michelin stars and Gault&Millau chef’s hats. Slovenian wines also rank among the best in the world. What is sustainable Slovenian cuisine like? Choose your own way of discovering the flavours of Slovenia and embark on an exciting culinary journey.
It’s difficult to select the most iconic sites, since treasures can be found in the Alpine Slovenia, Thermal Pannonian Slovenia, Central Slovenia with Ljubljana, Mediterranean and Karst Slovenia ... but you must certainly add the following sites to your travel list. From the amazing Alpine lake to the mysterious underground world, the UNESCO heritage sites to the oldest vine in the world – explore the grandest jewels of Slovenia.
Boutique, authentic, unique. Learn about the most unique stories and experiences that you won’t find anywhere else in the world. Be inspired by 5-star boutique experiences embellished with the Slovenia Unique Experiences label, where Slovenia’s originality can be experienced in an unforgettable way with all your senses. In your own way.
A forest adventure in which you discover the melodiousness of the trees and learn about the secrets of the forest.
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Enter the world of the mysterious forests of Kočevje and explore the nature in all its primal glory. This area is home to the largest brown bear population...
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A hike on centuries-old Jezersko shepherding trails with an experienced mountaineer.
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Learn about the story of the best farmed fish in the world and enjoy its incredible taste.
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A unique three-day experience for lovers of fly fishing, pristine nature and clean rivers that includes local cuisine and an unforgettable adventure –...
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An experience that reveals the rich pastoral heritage of the Velika Planina plateau and offers a comfortable break and a modern culinary experience in...
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A first-class exploration of Pomurje through a guided tour of the family oil mill, where you learn about the traditional processing of pumpkin seed oil...
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A journey to the seven castles of Posavje to experience their rich cultural heritage, unforgettable views and culinary treats.
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A 1930s-style noble experience that puts you in the shoes of a legendary entrepreneur on a private visit to what was once Europe's most prestigious leather...
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A culinary walk through the history of Ljubljana Castle in the company of costumed guides who will serve you with delicious dishes and fascinating facts...
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Sports and culinary route to the four microbreweries of Kamnik, the place with the most breweries per inhabitant in the world.
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Feel the adrenaline rush of a mountain bike ride through the abandoned tunnels of the Mežica Mine under Mount Peca.
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In the magical ambiance of the Fonda Fish Garden, right by the sea and a stone's throw from the Sečovlje Salt Pans, you will learn in a small group everything...
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Experience a world-class gastronomic adventure in Slovenia's deepest dining room. Enter a time machine and become a part of an underground adventure on...
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A woodland adventure where you will learn all you need to know about mushrooms while relaxing and having fun.
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Learn the skills of charcoal making, one of the oldest trades in the world. Work with a charcoal-making family, learn about the craft and discover how...
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Experience the charm of the Slovenian countryside at one of the most traditional homesteads in Prlekija.
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An epic tour with the architect of UNESCO's Ljubljana. An intimate experience of the visionary master and his great mind.
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Become a part of an underground adventure in which you will row through the flooded tunnels of the largest lead and zinc mine in this part of Europe.
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An experience that reveals how mining has shaped the landscape of Šaleška Valley and its inhabitants.
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A culinary experience, in which you will learn about dry ageing of meat products at an acclaimed ham producer in the Prekmurje region and try your hand...
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A nostalgic journey in legendary classic cars through Istria’s olive groves.
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A good breakfast sets you up for a day of exploration and fun in the city. Begin your day with a real Ljubljana breakfast and enjoy the always-lively...
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An adrenaline-fuelled adventure in the most famous karst cave in Europe, which will transform you from tourists into explorers.
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Learn how to bake Slovenia's most famous flatbread in the company of locals.
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Ljubljana is still home to master artisans who practise crafts that many people thought were extinct. These crafts are part of the cultural heritage,...
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Taste the world's first sparkling wine produced in complete darkness.
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Turn back time and experience the festive season and Slovenian traditions as they used to be in the days of Prešeren on an authentic Gorenjska homestead.
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A documentary experience that opens the door to secret rooms where unusual hotel activities took place during the Iron Curtain period.
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Join an experienced hunter on a photo hunt in the wilderness of the Soča Valley and get to know the rare wild animals found in the kingdom of the Goldhorn.
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Accompanied by top athletes, complete the most scenic rowing course in the world.
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From luxury hotels to tourist farms, boutique castle chambers to campsites in the middle of pristine nature. Anyone can find their perfect place to spend the night in Slovenia. Hospitality of farms offering accommodation will attract families with children and 5-star hotels will cater for the most demanding guests. Those in love with nature can spend the night at unique glamping sites, while active hikers can rest their aching feet at specialised hiking and cycling accommodation facilities. If travelling by motorhome, you will find an extensive network of well-maintained stops around Slovenia. What will you choose?
An Alpine chalet on a hill that could easily become a Bond hideout. A conceptual boutique hotel in the heart of Ljubljana Old Town. A glamping site overlooking the Slovenian coastline, where everything is about wine. A renovated icon on the Portorož promenade. Or a homestead converted into a boutique hotel not far from Predjama Castle. Where will you stay overnight the next time you visit Slovenia? We're unveiling the latest and most exciting accommodation renovations and openings in Slovenia.
Find your inspiration for travelling through the most visible, unique Instagram Stories on social networks @FeelSlovenia.
Let the Instagram Stories take you through places and first-person adventures, colourful graphics, handwritten notes and an innovative combination of various visual media.
It’s always the right time to imagine and plan your next dream holiday. Slovenia excites with its destinations and experiences that are perfect for travellers who appreciate a personalised approach with an emphasis on harmony between people and nature. Discover your story in Slovenia!
Plan your holidays in green.
Slovenia boasts a rich cultural tradition.
Where to taste wines from Slovenia's three wine-growing regions?
Enter the world of original adventures.
Small towns for big adventures.
Discover the world of active outdoor adventures in Slovenia.
Love is experienced through the stomach.
Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.
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