About Slovenian Tourist Board

Slovenia – green boutique global destination

The core of all STB activities includes a commitment to sustainability, and this forms the basis for Slovenia's placement as a green, active and healthy destination for five-star experiences. We are proud of Slovenian tourism's achievements in recent years and of the fact that Slovenia is today an example of good practice in the development and implementation of sustainable tourism at the global level. The Green Scheme of Slovenian Tourism, the central national certification tool, is of particular importance and plays a special role in this. In our efforts to ensure safe and responsible tourism, we have upgraded our sustainable orientation with the Green & Safe brand, which communicates the responsible travel standards of Slovenian providers and destinations.

Green & Safe standards

In 2020, the STB celebrated 25 years of operation. 

High-profile business events, research, innovation and development projects and modern digital platforms

In foreign markets, the STB performs a number of activities to successfully promote and market Slovenia and to place it at the top of the most recognisable and desired countries. Thus, in cooperation with the Slovenian tourism industry, it carries out a number of marketing and communication activities per year, including approximately 140 business events in 30 countries around the world; 13,000 business meetings; it plays host to over 200 foreign journalists; and in Slovenia, it organises important professional events, such as the Slovenian Incoming Workshop and the Days of Slovenian Tourism, a tourism panel within the framework of the Bled Strategic Forum and the Green Day of Slovenian Tourism.

STB takes care of the promotion of Slovenia as a tourist destination through innovative and modern marketing tools and projects in the field of content-related digital marketing. The global digital campaign My way has recorded remarkable success, the central Slovenian tourist website Slovenia.info inspires and informs, whereas on the social networks of Feel Slovenia our destination has already reached almost a million followers.

Recognitions and awards

The recognitions and awards received by the Slovenian Tourist Board in recent years, especially in the field of sustainable tourism, have also significantly contributed to the increased recognisability and the growing reputation of Slovenia. We are also proud of the international awards and recognitions received by Slovenia’s tourist destinations and cities.

• Slovenia was named 5th in the top 10 countries to visit in 2022, according to world-leading travel publisher Lonely Planet.
• At the virtual event Global Green Destinations Days 2021, seven Slovenian destinations were included in the Top 100 Destination Sustainability Stories list.
• The gastronomic magazine Food and Travel Italia awarded Slovenia the prestigious award for the Best Foreign Destination of the Year.
• STB received four gold and three silver awards from The Golden City Gate for excellence in tourism promotion.
• Slovenia received the Food and Travel Italia "Nation of the Year" award for excellence in the field of enogastronomy.
• STB received two silver and one bronze award from The Golden City Gate Awards for Excellence for promotional and communication tools in tourism.
• STB received the Sustainable Top 100 Destination Awards in the Best of Europe 2020 category for introducing sustainable models in tourism at the national level.
• Virtuoso, the leading association in the luxury and boutique travel industry in the world, declared Slovenia the hottest destination of the year 2019. 
• Virtuoso, a leading association in the world in the luxury and boutique travel industry, nominated the Slovenian Tourist Board for the tourist board of 2018 and 2019.
• STB received four gold and two silver Golden City Gate Awards for Excellence at ITB Berlin for promotional and communication tools in tourism.
• At the ITB Berlin 2018 tourism trade show, the Slovenian Tourist Board received the Sustainable Destinations 2018 award in the Best of the Planet – Best of Europe category.
• Slovenia was given the prestigious European Region of Gastronomy 2021 title.
• At WTM London, Slovenia was given golden award in the category Best in Wellness by International Travel & Tourism Award for the campaign Healthy Waters.
• At the ITB Berlin tourism trade show, Slovenia was given the distinguished World Legacy Destination Leadership Award by National Geographic for its sustainable destination management.
• In September 2016, Slovenia was declared the first Green Country in the World at the ‘Global Green Destinations Day.

Detailed list of recognitions and awards

Would you like to know more about us and our work?

Contact us, read more about our plans and strategies in key documents, monitor the latest Slovenian and European calls for applications in tourism, and check whether we are looking for new team members.