GREEN&SAFE - Commitment to responsible, green and safe tourism in Slovenia
The spread of the SARS-CoV-2 coronavirus has changed the context in which tourism operates. Guest expectations have changed. However, the world is still beautiful and worth exploring in a way that reinforces the confidence of tourists: individual, boutique, sustainable, excellent!
We established standards during the epidemic that help us even now, when measures to prevent the spread of SARS-CoV-2 are no longer in place. By upholding the recommendations and encouraging self-protective behaviour by individuals, we maintain the trust of our guests.
From May 2020 to December 2022, more than 1,200 providers and destinations across Slovenia have already chosen to highlight their responsible behaviour and adherence to responsible travel standards by earning the GREEN&SAFE label.
The GREEN&SAFE label and communication platform combine established high hygiene standards and recommendations with the sustainable orientation of Slovenian tourism. The label proves that you can rely on a responsible, safe and green Slovenia!
The fact that the Slovenian health and hygiene standards incorporated in the GREEN&SAFE Responsible Travel Standards communication platform are compliant with standardised global hygiene protocols for safe travel is also confirmed by the Safe Travels Stamp from the World Travel and Tourism Council (WTTC). In June 2020, Slovenia was among the first recipients of this stamp in the world!
LET OUR EXEMPLARY BEHAVIOUR HELP OUR GUESTS CHOOSE THEIR BEST HOLIDAYS IN SLOVENIA!
GET THE GREEN& SAFE LABEL
Let’s continue on the set path of responsibility and sustainability in a bid to boost the trust of our guests. Become a part of this path yourself.
We invite tourist destinations and tourist service providers to register their use of the GREEN&SAFE communication tools and label for safe, sustainable and responsible conduct. Once you register, you will be sent by mail the Responsible Travel Standards sticker that associates the GREEN&SAFE label with the global Safe Travels WTTC Stamp. Furthermore, you will be granted access to the GREEN&SAFE communication tools, label and recommendations for use.
The manual "Responsible Travel Standards in Slovenian Tourism"
When planning for and meeting new challenges, the use of the content, solutions and tools provided in the Responsible, Safe and Sustainable Business Guide for Providers and Destinations can be helpful. It includes:
communication recommendations, which, under the headline promise that Slovenia is a green and safe country, highlight 10 key contents that are also suitable for use in your communications;
hygienic standards, measures and recommendations of the National Institute of Public Health for tourism industry.
By acquiring the Responsible Travel Standards label and the GREEN&SAFE communication tools and label, you inform your guests that Slovenia is a green and safe country. This is an emphasis that you add to your existing methods of communication. Use it when you emphasise content related to a high level of safety and sustainability in our tourism programmes.
5 STEPS FOR EFECTIVE IMPLEMENTATION
Put the GREEN&SAFE Responsible Travel Standards label on your web pages and other digital tools, and establish a connection to www.slovenia.info/green&safe.
Place the Responsible Travel Standards sticker, which includes the GREEN&SAFE and Safe Travels labels, in a visible spot in your accommodation facilities, tourist information centres, cultural institutions, restaurants, spa resorts, wellness centres, tourist agencies, means of passenger transportation, etc.
Equip your sites with recommendations for the appropriate self-protective behaviour of individuals.
Upon their arrival, provide your guests with the most important instructions regarding self-protective hygiene and other recommendations to ensure their safety. Equip the ready-made version of the leaflet in Slovenian, English, German and Italian with your own logos.
Use content on safety and sustainability in communication on social networks and add the hashtags #IfeelsLOVEnia and #mojaslovenija for communication in Slovene and #myway for communication in foreign languages.
Now is the time to find the right opportunity for suitable development, the strengthening of current and the introduction of new sustainable practices, and for a proud presentation of our tourist products and services within the set forms of the operation of green, active and healthy Slovenia. The tourism of the future is based on responsibility and safety, healthy lifestyles and sustainable development. These principles and practices are also embedded in the strategy for developing tourism in Slovenia. They are connected with new business models, digitalization and efficiency, which may be a prompt response to the changed needs and desires of guests.
7 BIG SUSTAINABILITY RECOMMENDATIONS:
a green scheme of Slovenian tourism
green supply chains
sustainable tourist experiences
reduce the use of plastics
the acquisition of new knowledge
ensuring safety, and
coordinated marketing activities and networking.
Hygiene recommendations for the implementation of tourist and hospitality activities
Two years after the SARS-CoV-2 coronavirus emerged in Slovenia, mandatory government measures to prevent its transmission and spread in the tourism and hospitality industry were lifted in April 2022. However, as the SARS-CoV-2 virus is still with us, we maintain high hygiene standards in tourism and encourage responsible self-protective behavior by both employees and guests.
Compliance with WTTC recommendations
The WTTC has created the global Safe Travels Stamp. The label enables guests to recognise organisations and companies around the world that have adopted global standardised health and hygiene protocols that enable safe travel.
The WTTC has authorised the Slovenian Tourist Board (STO) to issue the Safe Travels Stamp for use by organisations and tourist service providers in Slovenia that have implemented the measures compliant with the standardised hygiene and health protocols of the WTTC.
As the GREEN&SAFE health and hygiene standards are compliant with the WTTC recommendations, a provider also obtains the Safe Travel Stamp when obtaining the GREEN&SAFE label.
Five green and safe reasons for a holiday in Slovenia
It is important to present our concern for safety, high hygiene standards and commitment to sustainability, united under the Green&Safe label, in a friendly and clear way to domestic and international guests. Our presentations link safety concerns with the sustainable development of Slovenian tourism.
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The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
General rules of application
Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
Photos and audio-visual recordings (hereafter: materials) may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia, in accordance with these General Terms and Conditions.
The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
The Slovenian Tourist Board reserves the right to revoke a user’s right to use certain materials at any time.
The rights acquired based on these General Terms and Conditions may not be transferred to third parties.
Citing the source and authorship
Photos and audio-visual recordings may only be used with consistent citation of author/co-authors and source: www.slovenia.info.
Rights of use
A registered user of the Media Library shall obtain the following non-exclusive economic rights to use the downloaded photos and audio-visual recordings:
the right of reproduction and distribution,
the right of making available to the public,
the right of public presentation,
the right of including photos in other copyright work.
The above rights refer to all forms of non-commercial and free-of-charge online posts, print media, audio-visual media services and other communication channels, regardless of the type of media (print, digital), which includes:
Digital catalogues, e-magazines, newsletters (solely for the purposes of free distribution);
Publication in print and other media that report on the Slovenian tourism products and services or promote Slovenia as a tourist destination;
Use on social media as part of organic posts (reporting on an event, press releases (solely unpaid posts);
Printed promotional materials, prospectuses, leaflets, brochures (solely for the purposes of free distribution);
Promotional events in the Republic of Slovenia and abroad (e.g., tourism fairs, exchanges, workshops, presentations, etc.) that are exclusively or predominantly intended to promote Slovenia as a tourist destination.
The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
Prohibited forms of using materials/commercial use of materials
Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
Using audio-visual materials is allowed only in the unchanged form available in the Media Library. Transformations, adaptations, clips, embeddings, and instances of using individual shots in one’s own audio-visual works, even if intended for promotional purposes, is prohibited.
Breaches of General Terms and Conditions
Any breach of economic and/or moral rights of the authors of photographs or audio-visual recordings may constitute a criminal offence and may result in substantive and damage liability of the user.
The entity breaching copyright pertaining to the material shall reimburse the Slovenian Tourist Board for all the damage incurred to it due to the breach of rights.
The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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