GREEN&SAFE – Commitment to responsible, green and safe tourism

GREEN&SAFE - Commitment to responsible, green and safe tourism in Slovenia

At this time of uncertainty due to the emergence of the novel coronavirus, success in the tourism industry depends on guests' trust in being able to spend holidays in Slovenia without compromising their health and safety. The changes caused by the pandemic have now made it even more important than ever that tourist destinations and tourist service providers should be able to preserve, through unified action and mutual cooperation, all that we have so far achieved through joint efforts in Slovenian tourism.

We preserve the trust in the "I feel Slovenia" brand and improve it with responsible travel standards in tourism. We merged them into the GREEN&SAFE communication platform and label. Since May 2020, we have labelled and highlighted high hygiene standards and protocols as well as sustainable recommendations for tourist service providers and destinations. We improve visitor trust in the fact that Slovenia is a green and safe tourist destination with activities that are based on safety, responsibility and sustainability.


The fact that the Slovenian health and hygiene standards incorporated in the GREEN&SAFE Responsible Travel Standards communication platform are compliant with standardised global hygiene protocols for safe travel is also confirmed by the Safe Travels Stamp from the World Travel and Tourism Council (WTTC). In June 2020, Slovenia was among the first recipients of this stamp in the world!


Take a responsible and sustainable path with us

Now is the time to continue on the set path of responsibility and sustainability in a bid to boost the trust of our guests. Become a part of this path yourself.

We invite tourist destinations and tourist service providers to register their use of the GREEN&SAFE communication tools and label for safe, sustainable and responsible conduct. Once you register, you will be sent by mail the Responsible Travel Standards sticker that associates the GREEN&SAFE label with the global Safe Travels WTTC Stamp. Furthermore, you will be granted access to the GREEN&SAFE communication tools, label and recommendations for use.

Register for the use of the GREEN&SAFE label and communication tools 

The manual "Responsible Travel Standards in Slovenian Tourism"



In planning and tackling new challenges, we can help ourselves with the content, solutions, and tools provided by the Manual on responsible travel standards in Slovenian tourism. The manual provides information on:

  • hygiene standards, measures and recommendations of the National Institute of Public Health that are applicable to the tourism industry in Slovenia
  • opportunities that Slovenia, as an already well-established green, active and healthy destination, can provide at a time when tourists around the world are paying special attention to the choice of safer, customised and boutique tourist accommodations, programmes and experiences
  • communication tools that under the general promise of Slovenia as a green and safe country highlight 10 key content areas that can also be used in your communications.


Manual Responsible Travel Standards: UPDATE IN PROGRESS

We have high standards. Let's say that!

By acquiring the Responsible Travel Standards label and the GREEN&SAFE communication tools and label, you inform your guests that Slovenia is a green and safe country. This is an emphasis that you add to your existing methods of communication. Use it when you emphasise content related to a high level of safety and sustainability in our tourism programmes.


  • Put the GREEN&SAFE Responsible Travel Standards label on your web pages and other digital tools, and establish a connection to
  • Place the Responsible Travel Standards sticker, which includes the GREEN&SAFE and Safe Travels labels, in a visible spot in your accommodation facilities, tourist information centres, cultural institutions, restaurants, spa resorts, wellness centres, tourist agencies, means of passenger transportation, etc.
  • Equip your locations with appropriate hygiene reminders. Equip ready-made versions of posters in Slovenian, English, German and Italian with your own logos.
  • Upon their arrival, provide your guests with the most important instructions regarding hygiene requirements and measures to ensure their safety. Equip the ready-made version of the leaflet in Slovenian, English, German and Italian with your own logos.
  • Use content on safety and sustainability in communication on social networks and add the hashtags #IfeelsLOVEnia and #mojaslovenija for communication in Slovene and #myway for communication in foreign languages.


 Register for the use of the GREEN&SAFE label and communication tools

Sustainable business opportunities in tourism

Now is the time to find the right opportunity to develop and strengthen existing practices and introduce new sustainable ones, and to proudly present our tourist services within the already well-established patterns of green, active and healthy Slovenia! The tourism of the future is based on responsibility and safety, a healthy lifestyle and sustainable development, as well as on principles and practices that are also embedded in the strategy of Slovenian tourism development. We connect them with new models of business, digitalisation, and efficiency that can respond flexibly to tourists’ changed needs and wishes.

Now it's time for:

  • a green scheme of Slovenian tourism
  • green supply chains
  • sustainable tourist experiences
  • the acquisition of new knowledge
  • ensuring safety, and
  • coordinated marketing activities and networking.

Hygiene recommendations for the implementation of tourist and hospitality activities

Tourist and hospitality providers should follow recommendations and implement measures that are relevant for the type and scope of activities they are involved in. With the emergence of the novel coronavirus, we need to take into account the changes in our behaviour and respect the adjustments introduced by tourist services and other providers wherever we meet and socialise.

For better understanding and continuous informing of both staff and guests, we advise you to place brief instructions for preventive protective behaviour in several prominent places, and always at the entry or immediately after the entry into facilities or parks. We invite you to use the GREEN&SAFE pictograms, leaflets and posters, presented in the first paragraph.

Follow current recommendations 

The National Institute of Public Health regularly updates the hygienic recommendations with new findings regarding the SARS-CoV-2 virus and according to the development of the epidemiological situation in the Republic of Slovenia. Recommendations may be amended and updated so follow and observe current information, instructions and recommendations upon gradual easing of measures, including other activities, which are available at

Compliance with WTTC recommendations

The WTTC has created the global Safe Travels Stamp. The label enables guests to recognise organisations and companies around the world that have adopted global standardised health and hygiene protocols that enable safe travel.  

The WTTC has authorised the Slovenian Tourist Board (STO) to issue the Safe Travels Stamp for use by organisations and tourist service providers in Slovenia that have implemented the measures compliant with the standardised hygiene and health protocols of the WTTC.

As the GREEN&SAFE health and hygiene standards are compliant with the WTTC recommendations, a provider also obtains the Safe Travel Stamp when obtaining the GREEN&SAFE label.

Get to know the WTTC protocols

Five green and safe reasons for a holiday in Slovenia

It is important that concern for safety, high hygiene standards and commitment to sustainable development, united under the Green&Safe label, are presented to domestic and foreign guests in a friendly and clear manner. This is another way of communicating that Slovenian tourism destinations and providers have thoroughly prepared themselves for their guests and are happy to receive them again in the embrace of a green and safe country. 

Check out an example of how the Green&Safe label is presented to guests

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