Celebrating Innovation

For over 20 years, the Slovenian Tourist Board has been fostering innovation in Slovenian tourism and supporting the development of creative tourism products.

Awarding Slovenia's Most Unique and Innovative Tourism Experiences

The title "Sejalec" is awarded to experiences that show significant market potential, are ready to welcome both domestic and international guests with consistent, high-quality offerings, and effectively contribute to enhancing the visibility of Slovenia's tourism offer. These experiences are expected to add value to Slovenian tourism in the shortest possible time.

Experiences that qualify for the Slovenia Unique Experiences collection are eligible to compete for the "Sejalec" title. An expert panel evaluates these experiences based on criteria including sustainability, authenticity, uniqueness, innovation, and market potential. The experience that receives the highest rating is awarded the Sejalec title, while the second and third highest-rated experiences are recognized as "Sejalec" Finalists.

SEJALEC - Winner 2024

Culinary Time Machine

A unique culinary journey through time, guided by costumed hosts who serve guests dishes and fascinating stories from their era.

The Culinary Time Machine offers an extraordinary six-course gastronomic experience with wine pairings, where visitors, accompanied by a castle guide, travel through six pivotal periods that have shaped the history of Ljubljana Castle and the city itself. Guests savor dishes reimagined in a modern style by the castle’s chefs — from Roman Emona, the Middle Ages, the Napoleonic Illyrian Provinces, to the grim period of prisons and the early 20th century.

What did the patricians and bourgeois families eat? What were prisoners forced to endure in their cells? And what did the inmates drink to wet their throats while locked away in the dungeons of Ljubljana Castle?

Explore the experience

SEJALEC - Finalist 2024

INSYNC Rowing with Olympians on Lake Bled

This is a sports-themed experience where visitors test their rowing skills alongside top-level athletes. At the heart of the experience is rowing — a legendary discipline with one of the longest traditions in the world of sports.

Visitors, guided by Olympic medalists, master the basics of rowing techniques in authentic racing boats (eights) on the most beautiful rowing course in the world. Throughout the experience, they gain an invaluable insight into the inner workings of elite rowing teams.

Explore the experience

SEJALEC Finalist 2024

The Wild Soča Valley through the Lens

Accompanied by an experienced gamekeeper, visitors wander along the trails of chamois, alpine ibex, deer, marmots, wildcats, and other wildlife, searching for their tracks. This experience is an exercise in silence, as every step on the forest paths must be taken with great care to avoid disturbing the delicate habitat of wild animals.

With a bit of luck, your lens might capture the roaring call of a red deer in September, the mating call of roe deer in August, wild boars at a feeding ground, or even a capercaillie in its natural habitat.

Explore the experience

Elements of assessment for the Sejalec title:

  • SUSTAINABILITY (the experience demonstrates a responsible attitude towards nature and the local community, while encouraging guests to act sustainably)
  • AUTHENTICITY (the experience provides a genuine, original encounter and highlights local identity)
  • UNIQUENESS (the experience is distinctive, incorporating elements that can only be found in Slovenia or the region)
  • INNOVATION (the experience represents a well-planned tourism innovation)
  • MARKET POTENTIAL (the experience is crafted to meet the needs of the modern, discerning guest who is willing to pay the given price for it)

Unique and innovative

Experience the most unique stories. With Slovenia Unique Experiences you will experience the originality of Slovenia in an unforgettable way.

Contact us


Slovenian Tourist Board
unique@slovenia.info

 

Zoom in to see more

Sejalec & Slovenia unique experience

Learn about the innovative ideas in Slovenian tourism and find Sejalec award winners on a map



Related

Please find more information that will assist you in developing and marketing tourist products by clicking on the links below.

Green Scheme of Slovenian tourism

Promoting the development of green tourism in Slovenia.

Green Scheme of Slovenian tourism

More

European Destinations of Excellence

Evropske destinacije odličnosti

European Destinations of Excellence

More

Research and analysis

We publish numerous tourism-related research and statistics.

Research and analysis

More

Stories of Slovenian tourism

Learn the stories of Slovenian tourism and share your story with us.

Stories of Slovenian tourism

More

Sign up for Press releases

Be up to date about what’s happening in Slovenian tourism. By subscribing to Press releases you will receive the latest press releases and invitations to evets for media in the field of tourism on a weekly basis.

Share with friends