What do we do?

Digital media, websites and applications, social networks, media library, marketing, publications etc.; this is the daily routine of the sector for the content and digital marketing of the Slovenian Tourist Board. We plan and implement promotion via digital and social media, we develop, design and edit the Slovenia.info website, newsletters, electronic and printed publications and other supporting marketing tools for user communication. These vary: from travellers that we wish to enthuse about Slovenia, to those who were here before and whom we want to attract again, from local to foreign journalists and influential figures to domestic tourism economy. 

We believe in telling inspiring stories about Slovenia as a tourist destination – on the web, on paper or on social networks.

We inspire

The Slovenia.info website focuses on fascinating high quality images of the beauties of Slovenia. We want to inspire visitors to the portal at first sight and we invite them to explore the website and then Slovenia in person by using creative, informative texts and speeches. The Taste Slovenia culinary portal was designed to present the stories and faces of Slovenian cuisine in one place. We create rich informative publications, which are printed or made available for browsing on the web.


The year that is coming to an end has written special stories of Slovenian tourism. New unique experiences, exceptional events, innovative stories. But it was also a year of challenges and concerns characterised in certain areas by natural disasters and floods. And yet we believe that it was also a year of opportunities for a better, more sustainable, friendlier and more engaging tourism. For an even greener Slovenia. Our last story in 2023 should thus consist of an inspiring collection of memories of wonderful stories, high-profile news, sporting achievements, numerous awards and other successes in the year that is coming to an end. And of the people who have made it so exceptional. These are the stars and galaxies that shined the brightest in 2023.


We connect

We closely connect the website with social networks, to which we pay special attention keeping pace with the global trends. Creative messages, stunning photographs and publications of world media, and in particular an immediate and genuine contact with our followers provide a recipe for creating large yet connected communities. The common denominator of all our channels, which already have close to a million followers, is the recognisable #ifeelsLOVEnia and #myway hashtags.











We inform 💌

We prepare Stories from Slovenia, inspiring monthly newsletters bringing interesting and current stories of Slovenian tourism to inboxes all around the world. We highlight innovative products, discover hidden corners, and offer ideas for spending holidays in Slovenia. Our monthly newsletter is avaliable in 4 languages: Slovenian, English, German, and Italian. News from Slovenia is a bimonthly newsletter informing the interested public abroad (the media and the tourism industry) of key achievements, news, and interesting facts about Slovenian tourism. It is published in English. We also publish a newsletter titled Gastronomy Stories from Slovenia, which comes out six times a year and provides subscribers with interesting reading on Slovenian gastronomy – in Slovenian and English.

You are kindly invited to subscribe to our newsletters!

We create

We manage and fill up the Media Library with high quality and attractive photographs and video content. We use these to promote Slovenia as an attractive tourist destination in online and printed media, on social networks and elsewhere.


We cooperate with top domestic and foreign photographers and videographers, who capture the most beautiful scenes of Slovenian nature and urban centres on camera. Thematic invitations to tender ensure that the stories we communicate are furnished with high quality photos and video content. We follow trends, we reveal Slovenia to the world through world famous Instagram influential figures and we create 360° photos and time-lapse videos for an even more innovative user experience. You can view a selection of our video contents on our YouTube channel.


We are constantly thinking about new ways of sharing the stories about Slovenia with audiences. In the global collection of podcasts, you can now listen to two provided by the Slovenian Tourist Board. In the Feel Slovenia podcast, the host, Dr Noah Charney, speaks to interesting people and together with them reveals inspiring stories about Slovenia, from traditions and special features, to stories about successful individuals.

Listen to the Feel Slovenia podcast

We win together

Together with top athletes, we are raising the profile of Slovenia as a destination for active experiences. We are proud to count basketball player Luka Dončić, cyclists Primož Roglič and Tadej Pogačar, sports climber Janja Garnbret, and alpine skier Ilka Štuhec among the ambassadors of Slovenian tourism. Through their social media posts, followed by millions of people around the world, and other media appearances, they promote Slovenia as an outstanding tourist destination, as well as a destination that is home to world-class sport and sporting events.

We promote

Using innovative digital campaigns, we create and follow trends by providing outstanding photography, video content, and creative messaging to tell the story of Slovenia as a country that beckons visitors with stunning nature, innovative personalised experiences, and vibrant city centres. In 2023 and 2024, we have been conducting the I FEEL SLOVENIA. MY WAY. Global Digital Campaign, which will be present in Germany, Switzerland, Italy, Austria, Hungary, Czech Republic, Slovakia, Poland, Great Britain, Ireland, France, Spain, Belgium, Netherlands, Luxembourg, Denmark, Finland, Sweden, Croatia, Serbia, the USA and Canada until the onset of the main tourist season in 2024.


Digital advertising is complemented by content packages developed in cooperation with global media. In the past year, we have presented Slovenia as a green, attractive destination for exceptional experiences in renowned online media with the largest reach, such as BBC, Guardian, Le Monde, Le Figaro, Focus, Welt, Der Standard, Kurier, La Repubblica, Corriere della Sera, Berlingske and Iltalehti. We will continue our activities to promote Slovenia in influential foreign online media in 2024.

We optimise

Analytics is used to identify trends in the behaviour of Slovenia.info website users, gathering information about their structure, where they come from and what type of products and services they are interested in according to different segments. The data not only reveal which trends are currently most attractive, allowing us to respond quickly by posting or highlighting interesting content. Furthermore, the results help us in planning the editorial calendar, writing new articles, planning digital campaigns, responding quickly, and constantly improving the user experience for our website visitors.


We educate 📝

Our knowledge, new developments, and trends are shared with stakeholders and co-creators of Slovenian tourism. We organise workshops and training courses several times a year in cooperation with renowned local and foreign experts in the fields of digital communication, marketing, law, user experience, and social networks. In short, all the areas that seamlessly blend with our work. We are particularly proud of the Digital Marketing Academy of Slovenian Tourism, which has already been held four times for our partners in tourism. The annual Digital Marketing Academy takes place under the umbrella educational brand titled Academy for Marketing in Tourism.

We cooperate ... with you!

We know that a successful story of Slovenia as a recognisable and increasingly popular tourist destination can only be written with you included. We are glad to hear news about innovative tourist products and new developments which you create on the ground and which enrich the tourist offer of this green country. We invite you to submit special bids, which can then be promoted on the portal in the course of the digital campaign. You help us enrich the calendar of tourist events.

Contact us


Head of Digital Content Marketing Department

Ana Savšek



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