What do we do?
Digital media, websites and applications, social networks, media library, marketing, publications etc.; this is the daily routine of the sector for the content and digital marketing of the Slovenian Tourist Board. We plan and implement promotion via digital and social media, we develop, design and edit the Slovenia.info website, newsletters, electronic and printed publications and other supporting marketing tools for user communication. These vary: from travellers that we wish to enthuse about Slovenia, to those who were here before and whom we want to attract again, from local to foreign journalists and influential figures to domestic tourism economy.
We believe in telling inspiring stories about Slovenia as a tourist destination – on the web, on paper or on social networks.
The Slovenia.info website focuses on fascinating high quality images of the beauties of Slovenia. We want to inspire visitors to the portal at first sight and we invite them to explore the website and then Slovenia in person by using creative, informative texts and speeches. The Taste Slovenia culinary portal was designed to present the stories and faces of Slovenian cuisine in one place. We create rich informative publications, which are printed or made available for browsing on the web.
CONSTELLATION OF THE BEST STORIES FROM SLOVENIA 2021
A small piece of the world hides the diversity of pristine nature, picturesque cities, cultural heritage and startling peculiarities. Unique, authentic, boutique adventures await you, as well as hospitable faces of Slovenian tourism – top chefs, generators of 5-star experiences, local travel guides, wellness professionals, committed hoteliers, etc. And us, the creators and explorers of the Slovenian Tourist Board.
Read the stories, achievements and the people that enthused and inspired us in 2022.More
We closely connect the website with social networks, to which we pay special attention keeping pace with the global trends. Creative messages, stunning photographs and publications of world media, and in particular an immediate and genuine contact with our followers provide a recipe for creating large yet connected communities. The common denominator of all our channels, which already have close to a million followers, is the recognisable #ifeelsLOVEnia and #myway hashtags.
We inform 💌
We prepare Stories from Slovenia, inspiring monthly newsletters which bring interesting and topical stories of Slovenian tourism all over the world. We highlight innovative products, we discover hidden corners and offer ideas for spending holidays in Slovenia. News from Slovenia is a newsletter informing the interested foreign public (media and tourist industry) twice a month of the key achievements, new developments and attractions of Slovenian tourism. It is published in English.
We manage and fill up the Media Library with high quality and attractive photographs and video content. We use these to promote Slovenia as an attractive tourist destination in online and printed media, on social networks and elsewhere.
We cooperate with top domestic and foreign photographers and videographers, who capture the most beautiful scenes of Slovenian nature and urban centres on camera. Thematic invitations to tender ensure that the stories we communicate are furnished with high quality photos and video content. We follow trends, we reveal Slovenia to the world through world famous Instagram influential figures and we create 360° photos and time-lapse videos for an even more innovative user experience. You can view a selection of our video contents on our YouTube channel.
STARS OF THE FEEL SLOVENIA PODCAST 🔊
We are constantly thinking about new ways of sharing the stories about Slovenia with audiences. In the global collection of podcasts, you can now listen to two provided by the Slovenian Tourist Board. In the Feel Slovenia podcast, the host, Dr Noah Charney, speaks to interesting people and together with them reveals inspiring stories about Slovenia, from traditions and special features, to stories about successful individuals.
We are winning
With top athletes, Slovenia strengthens its visibility as a destination for active experiences. We are proud to include the basketball player Luka Dončić, the cyclists Primož Roglič and Tadej Pogačar, and the alpine skier Ilka Štuhec as ambassadors of Slovenian tourism. With posts on social networks, followed by millions of people around the world, and other media appearances, they promote the image of Slovenia as an exceptional tourist destination, as well as a destination for top sports and sports events.
We follow trends and we create innovative digital campaigns with exceptional photos, video content and creative messages that write a story of Slovenia inviting with its amazing nature and vibrant urban centres. The Global Digital Campaign I FEEL SLOVENIA. MY WAY. will run until May 2023 in Germany, Switzerland, Austria, Italy, Hungary, the Czech Republic, Poland, Slovakia, Belgium, the Netherlands, Luxembourg, France, Spain, Croatia, Serbia, the UK, the USA and Canada.
Analytics is used to identify trends in the behaviour of Slovenia.info website users, gathering information about their structure, where they come from and what type of products and services they are interested in according to different segments. The data not only reveal which trends are currently most attractive, allowing us to respond quickly by posting or highlighting interesting content. Furthermore, the results help us in planning the editorial calendar, writing new articles, planning digital campaigns, responding quickly, and constantly improving the user experience for our website visitors.
We share knowledge, new developments and trends with you, the co-creators of Slovenian tourism. In cooperation with renowned local and foreign experts in the area of digital communication, marketing, law, user experiences, social networks, in short all the areas intertwining with our work, we organise workshops and training events several times a year.
We are particularly proud of the Digital Academy of Slovenian Tourism, which was carried out for the fourth time in 2020. From this year on the Academy is part of our wider educational project Academy for marketing in tourism. You are invited to join us at one of the events.
We cooperate ... with you!
We know that a successful story of Slovenia as a recognisable and increasingly popular tourist destination can only be written with you included. We are glad to hear news about innovative tourist products and new developments which you create on the ground and which enrich the tourist offer of this green country. We invite you to submit special bids, which can then be promoted on the portal in the course of the digital campaign. You help us enrich the calendar of tourist events.
Head of Digital Content Marketing Department
Aleksandra Jerebic Topolovec