Let's meet at ITB Berlin, 5–7 March 2024

What to explore in the area

Embark on a journey to captivating destinations in the area, where you'll enjoy in a seamless fusion of natural wonders and thrilling adventures, cultural marvels and culinary treasures.

Official Nova Gorica & Vipavska dolina website

Nova Gorica and the Vipava Valley

The land of unique vines and first-rate cuisine between the Alps and the Adriatic Sea

Nova Gorica and the Vipava Valley

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Brda

Sun-Kissed Wine Country between the Alps and the Mediterranean

Brda

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Karst

The world of underground wonders, stunning natural phenomena and unique tastes.

Karst

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Soča Valley

Escape on an active break in the picturesque world of the Julian Alps, the Triglav National Park and the emerald River Soča.

Soča Valley

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Accompanying activities on and off the stand

An array of exciting accompanying activities and events, both on and off the stand, will take place as part of Slovenian presentation at ITB Berlin 2024.

Travel talks

During the ITB, culture- and art-related travel talks will be held at the Slovenian stand. These will be limited to a small number of participants (up to 10), who will have a chance to listen to the live conversation with headphones. The talks will be recorded and later included in episodes of Feel Slovenia the podcast in the German language, which has last year joined the Feel Slovenia podcasts in Slovenian and English.

Tuesday, 5 March at 11:00 a.m.

The influence of Slovenian intangible cultural heritage on the integration of the Alpine region in tourism promotion (the discussion will be held in German)

Participants:

• Dr. Lars Felgner, rhetoric trainer, German lecturer and translator of numerous Slovenian books into German.
• Nicolas Durochat, President of the Best-of-the-Alps Association.

Tuesday, 5 March at 2:00 p.m.

Music as part of Slovenian cultural heritage (the discussion will be held in German)

Participants:

• Sašo Avsenik, director of the Avsenik ensemble and grandson of one of the most important Slovenian musicians

Wednesday, March 6 at 10:30 a.m.

Integration of the European Capital of Culture into the country's tourism promotion (the discussion will be held in English)

Participants:

• Dubravka Kalin, Director of the Directorate for Tourism  
• Andreja Repič Agrež, Head of Marketing of GO2025
• Frizzi Seltmann, Head of Marketing and Communication, Chemnitz 2025.

Wednesday, 6.3. at 2:00 p.m.

Role and significance of selected destinations in the art of film (the discussion will be held in German)

Participants: 

• Joachim Hellinger, representative of the EOFT, European Outdoor Film Festival
• Tom Jutzller, journalist and producer Outdoor Film Production

Thursday, 7.3. at 11:00 a.m.

Slovenian culture and art in the German-speaking world (the discussion will be held in German):

• Jaša Mrevlje Pollak, Slovenian artist who lives and works in Berlin
• Mirna Bogdanović, multi-award-winning jazz singer from Slovenia, residing in Berlin

Exclusive I feel sLOVEnia Evening

The evening will mark the celebration of the 100th anniversary of the Triglav National Park, a momentous occasion steeped in the rich heritage and natural wonders of Slovenia. Furthermore, the Julian Alps Association will seize this opportunity to solidify a letter of intent on cooperation in biosphere areas, fostering a significant partnership between the Julian Alps and the esteemed German Alpine region of Berchtesgaden Land.

As a highlight of the event, guests will enjoy in a captivating performance by one of Slovenia's most esteemed and globally recognized musical phenomena. Renowned for enchanting audiences both domestically and internationally, this musical sensation has not only captivated the hearts of Slovenians but has also proudly showcased our nation's cultural prowess across the globe, earning widespread acclaim particularly in the German-speaking world.

Global Leading Destination in Responsible and Green Tourism

Slovenia prioritizes sustainable principles and is committed to acting sustainably. Tourism in Slovenia is developed with a special sense for nature and green experiences.

This is united in The Green Scheme of Slovenian Tourism, a tool developed at the national level and a certification programme. It combines all the efforts for the sustainable development of tourism in Slovenia, which will help preserve this incredible diversity also for the generations yet to come.

We are proud that the Scheme is included in the handbook of the European Travel Commission (ETC) as the best practice example for the implementation of green schemes by national tourist boards around Europe. We are also proud that Slovenia is the first country in the world that has received the Green destination title. Also, numerous world-renowned media have so far already recognised Slovenia’s commitment to sustainability, among the latest is National Geographic’s coveted “Best of the world” list, where Slovenia was profiled among the 25 most extraordinary places and communities to visit in 2023.

An excellent outdoor and sports destination

Discover Slovenia, the country with a green, active and healthy heart. Though relatively small in size, as many as 4 totally different regions meet here, resulting in an outstanding diversity and a huge variety of outdoor activities, be it hiking, biking, white-water rafting, kayaking, sailing, or in winter skiing, ski touring or cross-country skiing. In recent years, Slovenia has also hosted a number of world-renowned competitions. Slovenian athletes regularly participate in the most renowned international competitions. This year's summer highlight will definitely be the UEFA EURO 2024, where also Slovenian National Football Team will participate.

Our athletes – our pride

In the recent years, Slovenian Tourist Board teamed up with some of the top Slovenian athletes and formed strong partnerships to promote Slovenia as an ideal sports and active outdoor destination and share the I feel Slovenia brand values. With their achievements, enthusiasm, and likeable characters top Slovenian athletes impress millions of sports enthusiasts and active individuals from around the world and prove that sport is written in Slovenian’s genes. Among them have been world’s best cyclists, Primož Roglič and Tadej Pogačar, Luka Dončić, the NBA basketball star from Slovenia, alpine skier Ilka Štuhec and world’s best climber Janja Garnbret.

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