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6.3.2026

When Light Meets Water: Slovenia’s Gregorjevo Tradition Welcomes Sp...

On the eve of St. Gregory’s Day (Gregorjevo), Slovenian towns celebrate the arrival of spring by floating small illuminated boats – gregorčki – down rivers and streams, reviving a centuries-old craft tradition

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6.3.2026

Gastronomy Stories from Slovenia: First Flavours of Spring

Here is a recap of the latest Gastronomy Stories from Slovenia, celebrating the first fresh flavours of the season. This edition highlights Hotel Plesnik, Slovenia’s zero-waste culinary philosophy featured on the global 50 Best Discovery platform, inspiring Slovenia Green providers, the creative kitchens of RG Bistro and Stara gostilna Krulc, traditional...

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6.3.2026

Koroška Joins the International Meridiem Trail Cycling Route

The Slovenian region of Koroška (Carinthia) and the Municipality of Radlje ob Dravi have joined the international Meridiem Trail project, a cross-border initiative connecting Austria, Slovenia and Hungary. The newly established 600-kilometre Vienna–Villach cycling route, officially opened on 1 March 2026, runs partly through Koroška (Carinthia), strengthe...

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6.3.2026

The Start of Spring Marked by Luka Dončić and Slovenia

Global superstar and ambassador of Slovenian tourism, Luka Dončić, has entered 2026 with a series of remarkable achievements that are resonating across the world and drawing strong attention on the Feel Slovenia social media channels. The Slovenian Tourist Board (STB) has also launched a new video featuring Dončić, which quickly achieved outstanding reach...

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5.3.2026

ITB Berlin 2026: New Business Opportunities, Strengthened Partnersh...

The Slovenian Tourist Board (STB), together with 30 partners from destinations and the tourism industry, is successfully concluding its presentation today at the 60th anniversary edition of the world’s leading travel trade show, ITB Berlin.

More on: ITB Berlin 2026: New Business Opportunities, Strengthened Partnerships and Seven Awards for Promotional Excellence for the Slovenian Tourist Board

5.3.2026

Three Slovenian Stories Honoured at the Green Destinations Story Aw...

Slovenia has once again reaffirmed its leading role on the international stage of sustainable tourism. At the prestigious Green Destinations Story Awards 2026 ceremony, held last night as part of the world’s leading travel trade show ITB Berlin, three sustainable stories from Slovenian destinations – Bela krajina, Bohinj, and Bled – received awards. Durin...

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4.3.2026

Seven STB’s Projects Awarded at The Golden City Gate Competition fo...

The Slovenian Tourist Board achieved outstanding success at the international Golden City Gate competition, held as part of the world’s leading travel trade show, ITB Berlin. All seven submitted projects received awards – in total, STB received three gold, two silver and two bronze bears.

More on: Seven STB’s Projects Awarded at The Golden City Gate Competition for Excellence in Tourism Promotion

2.3.2026

Bringing the Stories of Historic Towns to the World’s Leading Touri...

Slovenia will once again present itself at the world’s leading travel trade show, ITB Berlin, taking place from 3 to 5 March 2026 and celebrating its 60th anniversary this year. ITB Berlin is the central global marketplace for the travel industry and a key platform for business deals, networking, and discussions on the future of tourism. At a time of...

More on: Bringing the Stories of Historic Towns to the World’s Leading Tourism Stage – Slovenia at ITB Berlin 2026

27.2.2026

Karstrip: A Comic-Style Tourist Guide to the Borderless Karst

As part of the European project BORDERLESS OKUS, a comic-style tourist guide titled Karstrip has been published, offering an engaging and imaginative introduction to the natural, cultural and gastronomic heritage of the cross-border Karst. Released in four languages, the publication connects Gorizia, Nova Gorica and the wider Karst region while conveying...

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Welcome to Slovenian Tourist Board Business Sites

For B2B visitors and the media who are keen on finding out more about Slovenian Tourist Board's digital as well as developmental projects and those who are searching information about events and workshops, as well as media-related projects, this is the site to browse through.

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SLOVENIA - a sports destination

Slovenia Sports Destination website is a dynamic hub where sports and tourism converge. It provides tour operators with information about business opportunities for organizing specialized thematic visits of Slovenia related to sports. It serves as a resource for organizing sports training, events, conferences, rehabilitation and competitions. It also invites fans to visit sports events in Slovenia.

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Art and Culture

The overarching communication theme for the period 2024-2026 aims to showcase Slovenia as a destination renowned for its rich arts and culture. We will strive to make it known for modern, alluring, yet undiscovered arts and culture scene, characterised by top artists and a year-round calendar of inspiring events.

For this purpose, under the leadership of the Slovenian Tourist Board, and in cooperation with a strong inter-ministerial group of partners, guidelines to support the marketing of the arts and culture main communication theme were created. The document identifies, at a strategic level, the promotion pillars and contents, as well as cultural-tourism highlights, products and experiences for the needs of communication and marketing activities. For the purpose of coordinated national promotion, the document also contains guidelines and sub- guidelines for both Slovenian Tourist Board and destinations. 

 

Business events

Slovenian Tourist Board, in cooperation with Slovenian travel professionals and international partners, carries out a number of marketing and communication activities for the business community. Most activities are carried out at business and trade fairs, workshops and other international events both in Slovenia and abroad.

siw2024

SIW 2026

Slovenian Incoming Workshop (SIW) is the flagship B2B tourism event in Slovenia which offers time-efficient meetings with renowned Slovenian tourism providers. This year it will take place between 5th and 7th May in Portorož.

More about SIW 2026

itb

ITB Berlin 2026

Slovenia's presentation at this year's ITB Berlin will highlight Historical Town of Slovenia. For tour operators, travel agents, media and all other business opportunities, be sure to schedule a meeting with Slovenia at stand 102 in Hub 27.

Travel Agent Manual

Explore the latest highlights of Slovenia in this handbook tailored for travel professionals. Uncover five captivating reasons to select Slovenia, highlighting its dynamic Arts & Culture scene, which serves as the focal point of the annual promotional theme. Gain insights into seamlessly integrating outdoor adventures, wellness retreats, culinary delights, and immersive cultural experiences into your curated offerings.


Library of Feel Slovenia podcasts

Listen or learn more about each theme, with detailed information and useful links by scrolling down to episode guide.

Listen to Feel Slovenia podcast

Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

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Travel and Leisure: A gastronomic journey through a dreamland for foodies

Travel and Leisure: A gastronomic journey through a dreamland for foodies

On her journey through Slovenia, a journalist from Travel and Leisure magazine explores how the surrounding nature and tradition inspire top Slovenian chefs and how dedicated local producers are to their work.

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Kulturzeitung 80: The cultural and gastronomic pulse of Ljubljana

Kulturzeitung 80: The cultural and gastronomic pulse of Ljubljana

Kulturzeitung 80 reveals the diverse aspects of art in Ljubljana, noting, "Ljubljana boasts interesting museums, excellent cultural events and a growing culinary scene."

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Krone Bunt: Journey into the underground of Mount Peca

Krone Bunt: Journey into the underground of Mount Peca

The Austrian newspaper Krone Bunt featured the unique experience of exploring Mount Peca’s underground, where you can journey through an abandoned mine in exciting ways.

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Cycling Weekly: Cycling on the home routes of champions Pogačar and Roglič

Cycling Weekly: Cycling on the home routes of champions Pogačar and Roglič

Cycling Weekly journalist discovers the peculiarities of the homeland of cycling legends Tadej Pogačar and Primož Roglič while cycling over the Vršič Pass towards the Soča Valley.

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Green Me: The charm of outdoor activities in Carinthia and the Savinja Valley

Green Me: The charm of outdoor activities in Carinthia and the Savinja Valley

A feature presents Carinthia and Savinja as ideal destinations for lovers of outdoor activities and unspoiled nature.

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The Esquire: Luka Dončić wants a farm in the future

The Esquire: Luka Dončić wants a farm in the future

In an interview with the reputable media outlet Esquire, the Slovenian NBA basketball star revealed that he would like to have a farm of his own in Slovenia after his retirement.

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Lonely Planet: Vipava Valley among the top seven destinations for solo travellers

Lonely Planet: Vipava Valley among the top seven destinations for solo travellers

Lonely Planet, the famous travel guide, has added the Vipava Valley to its seven top destinations for solo travellers.

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National Geographic: Images of Drežnica Carnival

National Geographic: Images of Drežnica Carnival

A prominent post on the National Geographic Instagram profile highlights the traditional masks of the Soča Valley. The Drežnica Carnival characters are among the most recognisable traditional masks in Slovenia and are part of Slovenia's rich cultural...

Vanity Fair: Holidays in Ptuj

Vanity Fair: Holidays in Ptuj

A journalist from the Italian media outlet Vanity Fair discovers the charms of Slovenia’s oldest city, Ptuj. She finds it to be a hidden gem that is an ideal venue for cultural tourism, wellness and culinary experiences related to wine.

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National Geographic: Crossing the Karawanken – the best lodge-to-lodge tour?

National Geographic: Crossing the Karawanken – the best lodge-to-lodge tour?

A journalist from the renowned National Geographic Magazine explored the charms of hiking trails in the Karawanken Mountains. He was impressed by the well-marked trails and the hospitality in mountain lodges.

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The Times: This spectacular tiny country is returning to its glory days

The Times: This spectacular tiny country is returning to its glory days

Find out how a journalist from The Times experienced the wild beauty of Bohinj, the majesty of the Julian Alps crowned by Triglav, and the intertwining of modernity and tradition in the renovation of hotels in the vicinity of the lake.

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Forbes: New and renovated accommodation facilities in Slovenia

Forbes: New and renovated accommodation facilities in Slovenia

The prestigious American magazine Forbes highlights new and renovated hotels in Slovenia, which, in its opinion, are improving Slovenia's image as a tourist destination.

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The Times: Ljubljana among the top cities to visit as a solo traveller

The Times: Ljubljana among the top cities to visit as a solo traveller

Among the most charming city breaks for solo travellers, recommended by the renowned British media outlet The Times, the Slovenian capital Ljubljana is ranked in first place.

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Condé Nast Traveler: Slovenia among the Top ten Greenest Countries in Europe

Condé Nast Traveler: Slovenia among the Top ten Greenest Countries in Europe

The global travel giant Condé Nast Traveler has compiled a list of the ten greenest countries in Europe and included Slovenia in the top ten.

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Kurier Freizeit: Soča – Slovenia’s magical river

Kurier Freizeit: Soča – Slovenia’s magical river

Follow the journey along the Soča River, described by the Austrian newspaper Kurier Freizeit as one of Europe’s most beautiful rivers that "runs like a delicate, emerald green thread through (western) Slovenia."

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The Telegraph: Ljubljana among the safest cities in Europe

The Telegraph: Ljubljana among the safest cities in Europe

The British media outlet The Telegraph presents the safest European cities, one of them being Ljubljana.

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What's new in Slovenian ski resorts

Many of Slovenia's ski resorts are opening up for the new ski season with new facilities and other improvements. At Krvavec, Rogla and Velika Planina, new six-seater chair lifts with heated seats will will ferry you atop the winter wonderlands this season. At Vogel, you can take a panoramic cable car to the top of the Zadnji Vogel ski slope and enjoy the view of the surrounding peaks of the Julian Alps in a comfortable setting. The Mariborsko Pohorje cable car has a new intermediate station. However, the ski resorts of Golte and Kope have the most new facilities. At Golte, the old Smrekovec chair lift and the Stari Stani drag lift will be replaced by two modern four-seater chair lifts, and digital ski passes will go on sale. At Kope, two new four-seater chair lifts will take you to the top of the Kopnik and Peharnik ski slopes. On the Velika Kopa ski slope, a new modern drag lift has been built.

International arrivals recovery 2023

Tourist arrivals 2023 and growth rates vs 2022 and 2019
 

Tourist overnight stays in 2023 and growth rates vs. 2022 and 2019

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