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23.10.2020
Forbes lists Slovenia among the 20 best places to visit in 2021
World's most renowned media are putting Slovenia on a bucket-list for 2021: the most recent one comes from Forbes.
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22.10.2020
Get ready for an indoor I FEEL SLOVENIA cycling challenge on Rouvy
While Slovenian cyclist again rock at this year's Vuelta, we invite you to participate in I FEEL SLOVENIA cycling challenge, held by ROUVY, an indoor cycling app that combines real roads with augmented reality. Register and win great prizes!
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22.10.2020
Bled featured in the UK's edition of Food and Travel
Yet another proof that photos speak louder than words: a photo of the Bled's picturesque island with a church is featured in the UK's printed edition of Food and Travel Magazine, one of the world's most popular magazine for the travelling foodies.
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19.10.2020
Untouched by Light – world’s first sparkling wine made, sold and taste ...
Recently, Radgonske Gorice wine cellar has launched a new sparkling wine named Untouched by Light. The motto is that best things happen in the dark.
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14.10.2020
Allow us to inspire you - follow us on Instagram
Since 2018, creative and attractive contents of the STB's Instagram profile Feel Slovenia have reached more than 24 million users worldwide. The "Golden City Gate" award-winning profile has more than 218,000 followers.
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8.10.2020
Ljubljana among the Coronavirus-Safest Christmas Destinations
European Best Destinations listed Ljubljana among the 15 Coronavirus-safest destinations in Europe.
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8.10.2020
9 out of 100 world's most sustainable destinations are in Slovenia
The fifth annual Global Green Destinations Days 2020 took place between 6 and 8 October. Nine Slovenian destinations were included in the list of the 100 most sustainable destinations.
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7.10.2020
Lake Bled included in the Top 10 of Lonely Planet’s new Ultimate Trave ...
Slovenia’s Lake Bled, often named as the planet’s most photogenic lake, has been included in the top 10 of Lonely Planet’s Ultimate Travel List. It is named the sixth-best experience on the list, as well as being the highest ranked experience in Europe.
Photo credits: Justin Foulkes Lonelyplanet.com
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6.10.2020
Mercedes-Benz UCI Mountain Bike World Cup
"The Slovenian venue returned to the World Cup circuit last year to much fanfare," writes
MoreWelcome to green and safe Slovenia!
At this time of uncertainty due to the emergence of the novel coronavirus, success in the tourism industry depends on guests' trust in being able to spend holidays in Slovenia without compromising their health and safety. The changes caused by the pandemic have now made it even more important than ever that tourist destinations and tourist service providers should be able to preserve, through unified action and mutual cooperation, all that we have so far achieved through joint efforts in Slovenian tourism.
Conde Nast Traveller says Slovenia is the best holiday destination to visit in 2021!
A world-renowned luxury travel magazine dedicated to top experiences for the most demanding travellers, Conde Nast Traveler, has published a list of the most desirable destinations for the next year and placed Slovenia at the top of the list.
MoreConde Nast Traveller says Slovenia is the best holiday destination to visit in 2021!
Conde Nast Traveller says Slovenia is the best holiday destination to visit in 2021!
A world-renowned luxury travel magazine dedicated to top experiences for the most demanding travellers, Conde Nast Traveler, has published a list of the most desirable destinations for the next year and placed Slovenia at the top of the list.
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GREEN&SAFE – Commitment to responsible, green and safe tourism in Slovenia
We maintain and increase trust in the "I feel Slovenia" brand by establishing responsible travel standards in tourism. We have joined them into the new GREEN&SAFE label to designate and highlight superior hygiene standards and protocols, and sustainable recommendations for tourist service providers and destinations. Through activities based on safety, responsibility and sustainability, we increase our guests' trust in Slovenia as a green and safe tourist destination.
Slovenian tourism in numbers
In 2019 we recorded 6.2 milion tourist arrivals and 15.7 overnight stays, which is 5 % more arrivals and 0,5 % more overnight stays than in 2018.
I feel sLOVEnia Webinars
Slovenia is waiting for you to explore it. In your own way. Soon.
It may be a while before we can meet again, which is why we are bringing a piece of this green country into your home. Take a moment to think about and plan your and your clients future holidays in Slovenia. We kindly invite you to join STB's webinars on different topics for the tourism industry.
Travel Agent's Manual 2020
The 2020 handbook for tourism service providers features news and recommendations and also includes a calendar of events and fairs, as well as contact details of incoming agencies and representative offices. Learn about unique experiences, top destinations, congress tourism opportunities, nature and culture, active vacations and healthy breaks!
Slovenia – European Region of Gastronomy 2021
The project ‘Slovenia -European Region of Gastronomy 2021’ is focused on improving the quality of life. It encompasses opportunities for education in healthy and sustainable living and the sustainable development of gastronomy. It enhances the national promotion of cuisine and gastronomy and creates synergies with local environments and cultures.
About Slovenian Tourist Board
Meet our team and check our work. Keep track of open calls and jobs. Learn about the latest market research.
About Slovenian Tourist Board
Slovenian Tourist Board is the central national agency for the promotion of tourism.
About Slovenian Tourist Board
MoreKey documents
Strategic and development documents of the Slovenian Tourist Board. Flip through or download them.
Key documents
MorePublic tenders STB
Aktualni javni razpisi in pozivi Slovenske turistične organizacije.
Public tenders STB
MoreTravel trade
Fairs, business workshops and other important events in tourism.
Travel trade
MoreResearch and analysis
We publish numerous tourism-related research and statistics.
Research and analysis
MoreInnovative projects
Research and development, innovative and European projects in tourism.
Innovative projects
MoreMeetings and congresses
Congress tourism is one of the key products of Slovenian tourism.
Meetings and congresses
MoreAbout us
Tourism is people. Learn more about us and contact us.