Welcome to green and safe Slovenia!

At this time of uncertainty due to the emergence of the novel coronavirus, success in the tourism industry depends on guests' trust in being able to spend holidays in Slovenia without compromising their health and safety. The changes caused by the pandemic have now made it even more important than ever that tourist destinations and tourist service providers should be able to preserve, through unified action and mutual cooperation, all that we have so far achieved through joint efforts in Slovenian tourism. 

Conde Nast Traveller says Slovenia is the best holiday destination to visit in 2021!

A world-renowned luxury travel magazine dedicated to top experiences for the most demanding travellers, Conde Nast Traveler, has published a list of the most desirable destinations for the next year and placed Slovenia at the top of the list.

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Conde Nast Traveller says Slovenia is the best holiday destination to visit in 2021!

Conde Nast Traveller says Slovenia is the best holiday destination to visit in 2021!

A world-renowned luxury travel magazine dedicated to top experiences for the most demanding travellers, Conde Nast Traveler, has published a list of the most desirable destinations for the next year and placed Slovenia at the top of the list.

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GREEN&SAFE – Commitment to responsible, green and safe tourism in Slovenia

We maintain and increase trust in the "I feel Slovenia" brand by establishing responsible travel standards in tourism. We have joined them into the new GREEN&SAFE label to designate and highlight superior hygiene standards and protocols, and sustainable recommendations for tourist service providers and destinations. Through activities based on safety, responsibility and sustainability, we increase our guests' trust in Slovenia as a green and safe tourist destination.

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Slovenian tourism in numbers

In 2019 we recorded 6.2 milion tourist arrivals and 15.7 overnight stays, which is 5 % more arrivals and 0,5 % more overnight stays than in 2018.

I feel sLOVEnia Webinars

Slovenia is waiting for you to explore it. In your own way. Soon.

It may be a while before we can meet again, which is why we are bringing a piece of this green country into your home. Take a moment to think about and plan your and your clients future holidays in Slovenia. We kindly invite you to join STB's webinars on different topics for the tourism industry.

Join the webinars

Travel Agent's Manual 2020

Travel Agent's Manual 2020

The 2020 handbook for tourism service providers features news and recommendations and also includes a calendar of events and fairs, as well as contact details of incoming agencies and representative offices. Learn about unique experiences, top destinations, congress tourism opportunities, nature and culture, active vacations and healthy breaks!



Slovenia – European Region of Gastronomy 2021

The project ‘Slovenia -European Region of Gastronomy 2021’ is focused on improving the quality of life. It encompasses opportunities for education in healthy and sustainable living and the sustainable development of gastronomy. It enhances the national promotion of cuisine and gastronomy and creates synergies with local environments and cultures.

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About Slovenian Tourist Board

Meet our team and check our work. Keep track of open calls and jobs. Learn about the latest market research.

About Slovenian Tourist Board

Slovenian Tourist Board is the central national agency for the promotion of tourism.

About Slovenian Tourist Board

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Key documents

Strategic and development documents of the Slovenian Tourist Board. Flip through or download them.

Key documents

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Public tenders STB

Aktualni javni razpisi in pozivi Slovenske turistične organizacije.

Public tenders STB

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Travel trade

Fairs, business workshops and other important events in tourism.

Travel trade

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Research and analysis

We publish numerous tourism-related research and statistics.

Research and analysis

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Innovative projects

Research and development, innovative and European projects in tourism.

Innovative projects

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Meetings and congresses

Congress tourism is one of the key products of Slovenian tourism.

Meetings and congresses

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About us

Tourism is people. Learn more about us and contact us.

About us

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Sign up for the Trade News

Be up to date about what’s happening in Slovenian tourism. By subscribing to our newsletter you will receive the latest trade news in the field of tourism and other current information on a monthly basis.