Welcome to Slovenian Tourist Board Business Sites

For B2B visitors and the media who are keen on finding out more about Slovenian Tourist Board's digital as well as developmental projects and those who are searching information about events and workshops, as well as media-related projects, this is the site to browse through.

Travel trade

Fairs, business workshops and other important events in tourism.

Travel trade


Content Digital Marketing

Content and digital marketinf of the Slovenian Tourist Board.

Content Digital Marketing


Research and analysis

We publish numerous tourism-related research and statistics.

Research and analysis


Innovative projects

Research and development, innovative and European projects in tourism.

Innovative projects


Art and Culture

The overarching communication theme for the period 2024-2025 aims to showcase Slovenia as a destination renowned for its rich arts and culture. We will strive to make it known for modern, alluring, yet undiscovered arts and culture scene, characterised by top artists, a year-round calendar of inspiring events, and a wealth of cultural heritage.

Nova Gorica and Gorizia – European Capital of Culture 2025

The countdown to 2025 is on as Nova Gorica, Slovenia's youngest city, and its neighbouring counterpart Gorizia, a unique fusion of two interconnected cities, prepare to light up the European and global cultural stage as the cross-border European Capital of Culture. At the same time, Slovenia will step into the spotlight, showcasing its rich culture, world-class art, vibrant creativity and unique heritage to a global audience.


Business events

Slovenian Tourist Board, in cooperation with Slovenian travel professionals and international partners, carries out a number of marketing and communication activities for the business community. Most activities are carried out at business and trade fairs, workshops and other international events both in Slovenia and abroad.


SIW 2024

Slovenian Incoming Workshop (SIW) is the flagship B2B tourism event in Slovenia which offers time-efficient meetings with renowned Slovenian tourism providers. This year it will take place between 14th and 16th May in Bled.



ITB Berlin 2024

Slovenia's presentation at this year's ITB Berlin highlighted art and culture, the STB's overarching communication theme for 2024 and 2025. Throughout the fair's duration, the Slovenian stand hosted insightful discussions on culture and art travel

More information in English More information in German

Travel Agent Manual 2024

Travel Agent Manual 2024

Explore the latest highlights of Slovenia in this handbook tailored for travel professionals. Uncover five captivating reasons to select Slovenia, highlighting its dynamic Arts & Culture scene, which serves as the focal point of the annual promotional theme. Gain insights into seamlessly integrating outdoor adventures, wellness retreats, culinary delights, and immersive cultural experiences into your curated offerings.

Library of Feel Slovenia podcasts

Listen or learn more about each theme, with detailed information and useful links by scrolling down to episode guide.

Listen to Feel Slovenia podcast

Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

What's new in Slovenian ski resorts

Many of Slovenia's ski resorts are opening up for the new ski season with new facilities and other improvements. At Krvavec, Rogla and Velika Planina, new six-seater chair lifts with heated seats will will ferry you atop the winter wonderlands this season. At Vogel, you can take a panoramic cable car to the top of the Zadnji Vogel ski slope and enjoy the view of the surrounding peaks of the Julian Alps in a comfortable setting. The Mariborsko Pohorje cable car has a new intermediate station. However, the ski resorts of Golte and Kope have the most new facilities. At Golte, the old Smrekovec chair lift and the Stari Stani drag lift will be replaced by two modern four-seater chair lifts, and digital ski passes will go on sale. At Kope, two new four-seater chair lifts will take you to the top of the Kopnik and Peharnik ski slopes. On the Velika Kopa ski slope, a new modern drag lift has been built.

Current statistical data

In 2023, Slovenia recovered faster than the European and world average

According to the lates data from the UN Tourism, international arrivals at the global level in 2023 were still behind 2019 (the year before the pandemic) by 12 percent, and in Europe by 6 percent. Slovenia therefore recovered faster than the European and world average. The Middle East recorded even 22 percent more international arrivals than in 2019. According to the UN Tourism, global tourism should achieve full recovery this year.

A remarkable annual performance

The year 2023 was the most successful year for Slovenian tourism so far. We recorded 16.13 million overnight stays, which is 2 percent more than in 2019 and 3.5 percent more than in 2022. We realized 6.19 million arrivals, which is almost 6 percent rise compared to 2022 and only 0.6 percent drop compared to 2019. At the same time, we kept the average length of stay at the level of 2019, despite the trend of shorter breaks during the year.

More information

International arrivals recovery 2023

Tourist arrivals 2023 and growth rates vs 2022 and 2019

Tourist overnight stays in 2023 and growth rates vs. 2022 and 2019

About Slovenian Tourist Board

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