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A photo of the Ljubljana airport

14.2.2025

New KLM and Eurowings Flights from Ljubljana Airport in Spring 2025

Ljubljana Airport is set to expand its flight offerings in spring 2025. With the introduction of new routes by KLM and Eurowings, passengers will enjoy more options for global and European travel. These additions, along with increased flights from Turkish Airlines and British Airways, reflect the airport's ongoing recovery and growth in passenger traffic.

More on: New KLM and Eurowings Flights from Ljubljana Airport in Spring 2025
A parade of the Prforcenhaus assembly and musicians winding through the town’s streets.

14.2.2025

Šelmarija: A Unique Shrovetide Tradition of Kostanjevica na Krki

Šelmarija is a lively Shrovetide tradition in Kostanjevica na Krki, blending rural and urban carnival elements. The name comes from "lumpanja" (madness or revelry), symbolized by a beast—formerly a pumpkin with a candle, now a tin head. Central to the carnival are the šelmarji (pranksters).

More on: Šelmarija: A Unique Shrovetide Tradition of Kostanjevica na Krki
101 / 5,000 Photo from the presentation of the culinary catalogue and tourist map of Cerklje na Gorenjskem

14.2.2025

Cerklje na Gorenjskem Unveils a New Map and Culinary Brochure

The Cerklje na Gorenjskem Tourist Board unveiled a brand-new culinary catalogue and an updated tourist map.

More on: Cerklje na Gorenjskem Unveils a New Map and Culinary Brochure

13.2.2025

Slovenia.info Recognized Again as One of the Top 10 Best Websites f...

The European Region of Gastronomy 2027, the International Institute of Gastronomy, Culture, Arts, and Tourism (IGCAT) proudly unveiled the Top 10 Websites for Foodie Travelers in 2025.

More on: Slovenia.info Recognized Again as One of the Top 10 Best Websites for Foodie Travelers in 2025

13.2.2025

An Exceptional Year with Groundbreaking Achievements for www.sloven...

The official tourist portal www.slovenia.info concluded 2024 with outstanding results, attracting an impressive 7 million visitors. The portal has been enhanced with several innovative projects and high-quality content, a proven strategy for captivating audiences and boosting engagement. Designed to connect Slovenia’s inspiring stories with tangible offer...

More on: An Exceptional Year with Groundbreaking Achievements for www.slovenia.info

12.2.2025

Semič Joins the Association of Historical Towns of Slovenia

The Municipality of Semič has proudly joined the prestigious Association of Historical Towns of Slovenia as its 23rd member. Nestled in the heart of Bela Krajina, Semič boasts a rich tapestry of history, culture and natural beauty that now shines even brighter through its inclusion in this esteemed network.

More on: Semič Joins the Association of Historical Towns of Slovenia

8.2.2025

A Borderless Celebration: Nova Gorica and Gorizia Open the European...

Slovenian Nova Gorica and Italian Gorizia are coming together to write a new cultural chapter – one without borders. On 8 February 2025, Slovenia’s Cultural Holiday, the twin cities hosted a spectacular all-day opening celebration. Under the title From Station to Station, the festivities unfolded across streets and squares, brought to life by musicians, d...

More on: A Borderless Celebration: Nova Gorica and Gorizia Open the European Capital of Culture

8.2.2025

From Station to Station: The Grand Opening of the European Capital...

The European Capital of Culture GO! 2025 officially launched with From Station to Station, the largest opening event of the ECOC programme. On 8 February 2025, Nova Gorica and Gorizia came alive with a dynamic, four-part celebration, culminating in a night of borderless entertainment across both cities.

More on: From Station to Station: The Grand Opening of the European Capital of Culture GO! 2025

7.2.2025

Gorizia and Nova Gorica United in Eight Routes and the Gorizian Camino

In celebration of the European Capital of Culture 2025, Nova Gorica and Gorizia present an exceptional opportunity to explore the rich history and diverse cultural heritage of these two cities and their surroundings. Visitors are invited to embark on eight distinctive hiking and cycling routes that showcase the unique stories and remarkable individuals wh...

More on: Gorizia and Nova Gorica United in Eight Routes and the Gorizian Camino

Welcome to Slovenian Tourist Board Business Sites

For B2B visitors and the media who are keen on finding out more about Slovenian Tourist Board's digital as well as developmental projects and those who are searching information about events and workshops, as well as media-related projects, this is the site to browse through.

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SLOVENIA - a sports destination

Slovenia Sports Destination website is a dynamic hub where sports and tourism converge. It provides tour operators with information about business opportunities for organizing specialized thematic visits of Slovenia related to sports. It serves as a resource for organizing sports training, events, conferences, rehabilitation and competitions. It also invites fans to visit sports events in Slovenia.

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Art and Culture

The overarching communication theme for the period 2024-2025 aims to showcase Slovenia as a destination renowned for its rich arts and culture. We will strive to make it known for modern, alluring, yet undiscovered arts and culture scene, characterised by top artists and a year-round calendar of inspiring events.

For this purpose, under the leadership of the Slovenian Tourist Board, and in cooperation with a strong inter-ministerial group of partners, guidelines to support the marketing of the arts and culture main communication theme were created. The document identifies, at a strategic level, the promotion pillars and contents, as well as cultural-tourism highlights, products and experiences for the needs of communication and marketing activities. For the purpose of coordinated national promotion, the document also contains guidelines and sub- guidelines for both Slovenian Tourist Board and destinations. 

Download the document

Nova Gorica and Gorizia – European Capital of Culture 2025

The countdown to 2025 is on as Nova Gorica, Slovenia's youngest city, and its neighbouring counterpart Gorizia, a unique fusion of two interconnected cities, prepare to light up the European and global cultural stage as the cross-border European Capital of Culture. At the same time, Slovenia will step into the spotlight, showcasing its rich culture, world-class art, vibrant creativity and unique heritage to a global audience.

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Business events

Slovenian Tourist Board, in cooperation with Slovenian travel professionals and international partners, carries out a number of marketing and communication activities for the business community. Most activities are carried out at business and trade fairs, workshops and other international events both in Slovenia and abroad.

siw2024

SIW 2025

Slovenian Incoming Workshop (SIW) is the flagship B2B tourism event in Slovenia which offers time-efficient meetings with renowned Slovenian tourism providers. This year it will take place between 13th and 15th May in Rogaška Slatina.

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itb

ITB Berlin 2024

Slovenia's presentation at this year's ITB Berlin highlighted art and culture, the STB's overarching communication theme for 2024 and 2025. Throughout the fair's duration, the Slovenian stand hosted insightful discussions on culture and art travel

More information in English More information in German

Travel Agent Manual 2024

Explore the latest highlights of Slovenia in this handbook tailored for travel professionals. Uncover five captivating reasons to select Slovenia, highlighting its dynamic Arts & Culture scene, which serves as the focal point of the annual promotional theme. Gain insights into seamlessly integrating outdoor adventures, wellness retreats, culinary delights, and immersive cultural experiences into your curated offerings.


Library of Feel Slovenia podcasts

Listen or learn more about each theme, with detailed information and useful links by scrolling down to episode guide.

Listen to Feel Slovenia podcast

Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

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Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

To celebrate the launch of the new guide, they have selected seven routes in European countries that are ideal for travelling by electric car. Among them is Slovenia, which is recommended for EV drivers because of its growing network of charging points,...

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Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

The a renowned travel publication Lonely Planet has named the Trans Dinarica cycling trail as one of the Best in Travel Experiences for 2024 for its exceptional quality.

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Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue Online celebrates the beauty of Slovenia, both in terms of gastronomy and sustainability and active experiences in nature. It also discusses the cycling star Tadej Pogačar, the ambassador of Slovenian tourism.

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The Telegraph: Juliana Trail among the 20 best walking holidays

The Telegraph: Juliana Trail among the 20 best walking holidays

The renowned British media giant The Telegraph has compiled a list of the 20 best walking holidays for 2023. Included among the chosen trails is the well-known Juliana Trail.

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Forbes: A secret winter playground: the Alps of northern Slovenia

Forbes: A secret winter playground: the Alps of northern Slovenia

Travel with journalist Ann Abel through the winter idyll of Kranjska Gora, Velika Planina, Ljubljana, Vogel and Maribor, and get in the cheerful mood in the company of the Kurents in Ptuj.

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Wanderlust: Rambling among the Julian Alps

Wanderlust: Rambling among the Julian Alps

For the online edition of Wanderlust, journalist Steve Fallon discovers the charms of the Julian Alps and gives readers tips on how to fill their short break with diverse experiences.

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National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

Foodies will not have missed the article in National Geographic describing destinations in Europe worth visiting for their exceptional cuisine. Among the 23 destinations, the Soča Valley's culinary reputation is notably enhanced by its gem, Hiša Franko.

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Travel and Leisure: Ljubljana among the best cities in Europe

Travel and Leisure: Ljubljana among the best cities in Europe

The reputable media Travel and Leisure has published its 15 favourite cities in Europe, as voted by its readers. Achieving a notable 7th place, Ljubljana, the capital of Slovenia, was particularly distinguished by its rich historical character.

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Le Monde: Slovenia, the country where bees are queens

Le Monde: Slovenia, the country where bees are queens

The French newspaper Le Monde focuses on the rich beekeeping tradition in Slovenia, which has also found its place on the UNESCO Intangible Heritage List. Readers learn more about Slovenia through the work of women beekeepers near Laško.

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Apotheken Umschau: The charms of Maribor

Apotheken Umschau: The charms of Maribor

Christian Haas, a journalist with the German media Apotheken Umschau, discovers the charms of the city of the world's oldest vine. He pays special attention to the winter fun to be had at Mariborsko Pohorje.

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The New York Times: Ana Roš, one of the best chefs in the world

The New York Times: Ana Roš, one of the best chefs in the world

One of the world's most respected magazines has turned its attention to chef Ana Roš and presents her impressive story in depth. Though self-taught, her lack of formal training paves the way for boundless creative freedom, a feature vividly reflected...

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Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler, a titan in global travel, is guiding newlyweds-to-be in discovering the finest honeymoon experiences and it recommends Slovenia as one of the best honeymoon destinations in the summer.

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BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

Sebastian Kneipp is known for his methods to improve well-being, the most famous of which is alternating bathing in cold and warm water. But did you know that his methods are also used in the Snovik Spa near Kamnik?

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What's new in Slovenian ski resorts

Many of Slovenia's ski resorts are opening up for the new ski season with new facilities and other improvements. At Krvavec, Rogla and Velika Planina, new six-seater chair lifts with heated seats will will ferry you atop the winter wonderlands this season. At Vogel, you can take a panoramic cable car to the top of the Zadnji Vogel ski slope and enjoy the view of the surrounding peaks of the Julian Alps in a comfortable setting. The Mariborsko Pohorje cable car has a new intermediate station. However, the ski resorts of Golte and Kope have the most new facilities. At Golte, the old Smrekovec chair lift and the Stari Stani drag lift will be replaced by two modern four-seater chair lifts, and digital ski passes will go on sale. At Kope, two new four-seater chair lifts will take you to the top of the Kopnik and Peharnik ski slopes. On the Velika Kopa ski slope, a new modern drag lift has been built.

Current statistical data

In 2023, Slovenia recovered faster than the European and world average

According to the lates data from the UN Tourism, international arrivals at the global level in 2023 were still behind 2019 (the year before the pandemic) by 12 percent, and in Europe by 6 percent. Slovenia therefore recovered faster than the European and world average. The Middle East recorded even 22 percent more international arrivals than in 2019. According to the UN Tourism, global tourism should achieve full recovery this year.

A remarkable annual performance

The year 2023 was the most successful year for Slovenian tourism so far. We recorded 16.13 million overnight stays, which is 2 percent more than in 2019 and 3.5 percent more than in 2022. We realized 6.19 million arrivals, which is almost 6 percent rise compared to 2022 and only 0.6 percent drop compared to 2019. At the same time, we kept the average length of stay at the level of 2019, despite the trend of shorter breaks during the year.

More information

International arrivals recovery 2023

Tourist arrivals 2023 and growth rates vs 2022 and 2019
 

Tourist overnight stays in 2023 and growth rates vs. 2022 and 2019

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