Meet Jeanne and Matteo, biodynamic growers from a tiny Slovenian village Srednje. They grow vegetables for one of the best chefs in the world, Ana Roš, from Hiša Franko. A new video unveils the story of living and breathing with nature, with sustainable gastronomy in Slovenia.More
40 Slovenian tourism destinations, which actively participated in the promotion of Slovenia both on television screens and live during the Tour of Slovenia 2022, added their stamp to numerous records. Today, the jury awarded the last trophy of the cycling race for the 2022 season - the Trophy for the Best Host, which was awarded to the Municipality of Celje.More
At the Global Green Destinations Days in Athens, seven Slovenian destinations were awarded for their sustainable practices: Jeruzalem, Ljubljana, Maribor, Miren Kras, Rogaška Slatina, Rogla-Pohorje and Vipava. They are also the Slovenia Green label holders.More
Piran is the main filming location of the new Netflix production "The Union", which stars famous Hollywood actors including Halle Berry, Mark Wahlberg and J.K. Simmons. In total, 17 filming days are planned in various locations in Slovenia, but the majority of the filming takes place in Piran.More
This year's World Tourism Day invites us to rethink tourism. On this occasion, the Ministry of Economic Development and Technology (MGRT) and the Slovenian Tourist Board (STB) held a press conference on a train. The topics covered projects, activities and measures, which respond to the many challenges that tourism is currently is facing.More
Sport represents an extremely important part of the Slovenian identity and an important generator of Slovenia's social and business excellence. In terms of the number of sports achievements per inhabitant, Slovenians belong to the very top of the world, so it is not surprising that a national holiday is also dedicated to sports. It is called the Day of Slovenian Sport and celebrated on September 23.More
Thurzó Zoltán, a pianist from Romania, decided to break the Guinness record in "the highest altitude grand piano performance” category by playing piano at an altitude of 5,325.77 m for exactly 132 minutes. Among the 63 pieces was also the Slovenian national anthem.More
WEBSI, the largest competition for digital projects in Slovenia, awarded Slovenian Tourist Board (STB) with the silver award in the tourism category for innovative approach to virtual communication with the foreign business public.More
Welcome to green and safe Slovenia!
At this time of uncertainty due to the emergence of the novel coronavirus, success in the tourism industry depends on guests' trust in being able to spend holidays in Slovenia without compromising their health and safety. The changes caused by the pandemic have now made it even more important than ever that tourist destinations and tourist service providers should be able to preserve, through unified action and mutual cooperation, all that we have so far achieved through joint efforts in Slovenian tourism.
GREEN&SAFE – Commitment to responsible, green and safe tourism in Slovenia
We maintain and increase trust in the "I feel Slovenia" brand by establishing responsible travel standards in tourism. We have joined them into the new GREEN&SAFE label to designate and highlight superior hygiene standards and protocols, and sustainable recommendations for tourist service providers and destinations. Through activities based on safety, responsibility and sustainability, we increase our guests' trust in Slovenia as a green and safe tourist destination.
Lonely Planet: Slovenia among the top 5 destinations in 2022
The global travel guidebook Lonely Planet has placed Slovenia fifth on a list of the top 10 destinations to visit in 2022. Have a look at what impressed the renowned travel guide book the most.More
I feel sLOVEnia Webinars
Slovenia is waiting for you to explore it. In your own way. Soon.
It may be a while before we can meet again, which is why we are bringing a piece of this green country into your home. Take a moment to think about and plan your and your clients future holidays in Slovenia. We kindly invite you to join STB's webinars on different topics for the tourism industry.
Travel Agent Manual 2022
The handbook for tour operators and travel agents features the latest news and useful information. Discover seven great reasons for choosing Slovenia in 2022 and learn about Slovenia Unique Experiences, top destinations to visit, meeting opportunities, outdoor adventures and cultural experiences, healthy breaks and delightful gastronomic discoveries.
About Slovenian Tourist Board
Meet our team and check our work. Keep track of open calls and jobs. Learn about the latest market research.