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3.9.2026

One Month to Go Until the Biggest Cycling Event in Slovenia’s History

Just one month remains until the 2026 European Road Cycling Championships, which will put Slovenia at the heart of European cycling from 2 to 7 October. Around 800 riders from 51 countries are expected to compete for European titles on Slovenian roads.

More on: One Month to Go Until the Biggest Cycling Event in Slovenia’s History

2.9.2026

Luka Dončić, the Lakers and a New Direct New York Flight

From an LA Lakers team trip that put Lake Bled and Ljubljana in front of millions to the announcement of Slovenia’s first direct United Airlines service from New York, August brought a fabulous merge of sport, travel, and connectivity – and a significant boost to Slovenia’s profile in the United States.

More on: Luka Dončić, the Lakers and a New Direct New York Flight

2.9.2026

From Europe’s Best Wine Capital to Farm-to-Table Flavours: Culinary...

The latest Taste Slovenia newsletter offers a snapshot of the country’s culinary landscape as summer gives way to autumn – from Maribor, recently named Europe’s Best Wine Capital 2026, to intimate countryside experiences, sustainable fine dining, pumpkin seed oil traditions and a new season of food and wine events.

More on: From Europe’s Best Wine Capital to Farm-to-Table Flavours: Culinary Stories from Slovenia

2.9.2026

From 880-Year-Old Slovenske Konjice Straight Into the Vineyards

Few places combine a historical town, centuries of wine tradition, striking contemporary architecture, gastronomy and outdoor experiences in such a distinctive setting like Slovenske Konjice – and in autumn, when the vineyards turn golden, the contrasts become even more striking.

More on: From 880-Year-Old Slovenske Konjice Straight Into the Vineyards

2.9.2026

Why September Is One of the Best Times to Experience Slovenia’s Coast

Warm sea, pleasantly mild temperatures, quieter beaches and a slower Mediterranean rhythm make September one of the most rewarding months to discover Slovenia’s coast. In Strunjan, where dramatic cliffs, salt pans and the Adriatic meet, the change of season is particularly appealing – especially when combined with wellness, outdoor activities and the rest...

More on: Why September Is One of the Best Times to Experience Slovenia’s Coast

2.9.2026

From Climbing Legends to Janja Garnbret: Koper Marks 30 Years of Wo...

From the pioneers of the 1990s to Janja Garnbret today, Slovenia’s climbing story comes full circle in Koper.

More on: From Climbing Legends to Janja Garnbret: Koper Marks 30 Years of World-Class Competition in Slovenia

1.9.2026

Tourism Panel at the Bled Strategic Forum Focuses on Strategic Choi...

Successful tourism destinations are no longer focused primarily on attracting more visitors, but on how to manage growth, visitor flows and destination development more strategically – while creating greater value for the economy and local communities, preserving the natural environment and local authenticity, and safeguarding residents’ quality of life....

More on: Tourism Panel at the Bled Strategic Forum Focuses on Strategic Choices for Mature Destinations

1.9.2026

Before Vienna, There Was Lipica: Discover the Birthplace of the Lip...

Vienna may have helped make the Lipizzaner internationally famous, but to understand where the story began, travellers need to head to Slovenia.

More on: Before Vienna, There Was Lipica: Discover the Birthplace of the Lipizzaner

1.9.2026

Strong summer tourism results confirm Slovenia’s appeal and the imp...

According to the latest data from the Statistical Office of the Republic of Slovenia (SURS), Slovenia recorded 2.2 million tourist arrivals and 6.3 million overnight stays in July and August, with both figures up by around 7% year-on-year. The strong summer performance confirms Slovenia’s continued appeal while underscoring the importance of managing tour...

More on: Strong summer tourism results confirm Slovenia’s appeal and the importance of balanced growth

Welcome to Slovenian Tourist Board Business Sites

For B2B visitors and the media who are keen on finding out more about Slovenian Tourist Board's digital as well as developmental projects and those who are searching information about events and workshops, as well as media-related projects, this is the site to browse through.

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SLOVENIA - a sports destination

Slovenia Sports Destination website is a dynamic hub where sports and tourism converge. It provides tour operators with information about business opportunities for organizing specialized thematic visits of Slovenia related to sports. It serves as a resource for organizing sports training, events, conferences, rehabilitation and competitions. It also invites fans to visit sports events in Slovenia.

Visit website

Art and Culture

The overarching communication theme for the period 2024-2026 aims to showcase Slovenia as a destination renowned for its rich arts and culture. We will strive to make it known for modern, alluring, yet undiscovered arts and culture scene, characterised by top artists and a year-round calendar of inspiring events.

For this purpose, under the leadership of the Slovenian Tourist Board, and in cooperation with a strong inter-ministerial group of partners, guidelines to support the marketing of the arts and culture main communication theme were created. The document identifies, at a strategic level, the promotion pillars and contents, as well as cultural-tourism highlights, products and experiences for the needs of communication and marketing activities. For the purpose of coordinated national promotion, the document also contains guidelines and sub- guidelines for both Slovenian Tourist Board and destinations. 

 

Business events

Slovenian Tourist Board, in cooperation with Slovenian travel professionals and international partners, carries out a number of marketing and communication activities for the business community. Most activities are carried out at business and trade fairs, workshops and other international events both in Slovenia and abroad.

siw

SIW 2026

Slovenian Incoming Workshop (SIW) is the flagship B2B tourism event in Slovenia which offers time-efficient meetings with renowned Slovenian tourism providers. This year it will take place between 5th and 7th May in Portorož.

More about SIW 2026

itb

ITB Berlin 2026

Slovenia's presentation at this year's ITB Berlin will highlight Historical Town of Slovenia. For tour operators, travel agents, media and all other business opportunities, be sure to schedule a meeting with Slovenia at stand 102 in Hub 27.

Travel Agent Manual

Explore the latest highlights of Slovenia in this handbook tailored for travel professionals. Uncover five captivating reasons to select Slovenia, highlighting its dynamic Arts & Culture scene, which serves as the focal point of the annual promotional theme. Gain insights into seamlessly integrating outdoor adventures, wellness retreats, culinary delights, and immersive cultural experiences into your curated offerings.


Library of Feel Slovenia podcasts

Listen or learn more about each theme, with detailed information and useful links by scrolling down to episode guide.

Listen to Feel Slovenia podcast

Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

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The Esquire: Luka Dončić wants a farm in the future

The Esquire: Luka Dončić wants a farm in the future

In an interview with the reputable media outlet Esquire, the Slovenian NBA basketball star revealed that he would like to have a farm of his own in Slovenia after his retirement.

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Forbes: New and renovated accommodation facilities in Slovenia

Forbes: New and renovated accommodation facilities in Slovenia

The prestigious American magazine Forbes highlights new and renovated hotels in Slovenia, which, in its opinion, are improving Slovenia's image as a tourist destination.

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National Geographic: Images of Drežnica Carnival

National Geographic: Images of Drežnica Carnival

A prominent post on the National Geographic Instagram profile highlights the traditional masks of the Soča Valley. The Drežnica Carnival characters are among the most recognisable traditional masks in Slovenia and are part of Slovenia's rich cultural...

The Times: This spectacular tiny country is returning to its glory days

The Times: This spectacular tiny country is returning to its glory days

Find out how a journalist from The Times experienced the wild beauty of Bohinj, the majesty of the Julian Alps crowned by Triglav, and the intertwining of modernity and tradition in the renovation of hotels in the vicinity of the lake.

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Cycling Weekly: Cycling on the home routes of champions Pogačar and Roglič

Cycling Weekly: Cycling on the home routes of champions Pogačar and Roglič

Cycling Weekly journalist discovers the peculiarities of the homeland of cycling legends Tadej Pogačar and Primož Roglič while cycling over the Vršič Pass towards the Soča Valley.

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Lonely Planet: Vipava Valley among the top seven destinations for solo travellers

Lonely Planet: Vipava Valley among the top seven destinations for solo travellers

Lonely Planet, the famous travel guide, has added the Vipava Valley to its seven top destinations for solo travellers.

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Kurier Freizeit: Soča – Slovenia’s magical river

Kurier Freizeit: Soča – Slovenia’s magical river

Follow the journey along the Soča River, described by the Austrian newspaper Kurier Freizeit as one of Europe’s most beautiful rivers that "runs like a delicate, emerald green thread through (western) Slovenia."

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Kulturzeitung 80: The cultural and gastronomic pulse of Ljubljana

Kulturzeitung 80: The cultural and gastronomic pulse of Ljubljana

Kulturzeitung 80 reveals the diverse aspects of art in Ljubljana, noting, "Ljubljana boasts interesting museums, excellent cultural events and a growing culinary scene."

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Travel and Leisure: A gastronomic journey through a dreamland for foodies

Travel and Leisure: A gastronomic journey through a dreamland for foodies

On her journey through Slovenia, a journalist from Travel and Leisure magazine explores how the surrounding nature and tradition inspire top Slovenian chefs and how dedicated local producers are to their work.

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Condé Nast Traveler: Slovenia among the Top ten Greenest Countries in Europe

Condé Nast Traveler: Slovenia among the Top ten Greenest Countries in Europe

The global travel giant Condé Nast Traveler has compiled a list of the ten greenest countries in Europe and included Slovenia in the top ten.

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National Geographic: Crossing the Karawanken – the best lodge-to-lodge tour?

National Geographic: Crossing the Karawanken – the best lodge-to-lodge tour?

A journalist from the renowned National Geographic Magazine explored the charms of hiking trails in the Karawanken Mountains. He was impressed by the well-marked trails and the hospitality in mountain lodges.

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The Telegraph: Ljubljana among the safest cities in Europe

The Telegraph: Ljubljana among the safest cities in Europe

The British media outlet The Telegraph presents the safest European cities, one of them being Ljubljana.

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The Times: Ljubljana among the top cities to visit as a solo traveller

The Times: Ljubljana among the top cities to visit as a solo traveller

Among the most charming city breaks for solo travellers, recommended by the renowned British media outlet The Times, the Slovenian capital Ljubljana is ranked in first place.

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Krone Bunt: Journey into the underground of Mount Peca

Krone Bunt: Journey into the underground of Mount Peca

The Austrian newspaper Krone Bunt featured the unique experience of exploring Mount Peca’s underground, where you can journey through an abandoned mine in exciting ways.

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Vanity Fair: Holidays in Ptuj

Vanity Fair: Holidays in Ptuj

A journalist from the Italian media outlet Vanity Fair discovers the charms of Slovenia’s oldest city, Ptuj. She finds it to be a hidden gem that is an ideal venue for cultural tourism, wellness and culinary experiences related to wine.

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Green Me: The charm of outdoor activities in Carinthia and the Savinja Valley

Green Me: The charm of outdoor activities in Carinthia and the Savinja Valley

A feature presents Carinthia and Savinja as ideal destinations for lovers of outdoor activities and unspoiled nature.

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What's new in Slovenian ski resorts

Many of Slovenia's ski resorts are opening up for the new ski season with new facilities and other improvements. At Krvavec, Rogla and Velika Planina, new six-seater chair lifts with heated seats will will ferry you atop the winter wonderlands this season. At Vogel, you can take a panoramic cable car to the top of the Zadnji Vogel ski slope and enjoy the view of the surrounding peaks of the Julian Alps in a comfortable setting. The Mariborsko Pohorje cable car has a new intermediate station. However, the ski resorts of Golte and Kope have the most new facilities. At Golte, the old Smrekovec chair lift and the Stari Stani drag lift will be replaced by two modern four-seater chair lifts, and digital ski passes will go on sale. At Kope, two new four-seater chair lifts will take you to the top of the Kopnik and Peharnik ski slopes. On the Velika Kopa ski slope, a new modern drag lift has been built.

Monthly change in the number of overnight stays, 2024 and 2025
 

Line chart showing monthly overnight stays in Slovenia in 2024 and 2025. Overnight stays are lowest in January (around 750,000), increase steadily towards summer, and peak in July and August (around 3.0–3.3 million), before declining again to November (around 750,000) with a slight increase in December. The 2025 trend closely follows 2024, with slightly higher figures in spring and summer.

Markets with the highest number of overnight stays in 2025
(and growth rates compared to 2024)

Vertical bar chart showing the markets with the highest number of overnight stays in 2025 and their growth rates compared to 2024. Domestic tourists record around 4.4 million overnight stays (−0.4%), followed by Germany (around 2.1 million, +3.5%), Italy (+8.2%), Austria (+6.0%), Croatia (+10.9%), Czechia (+12.6%), the Netherlands (+11.0%), Hungary (+11.4%), Poland (+15.8%), and France (+8.8%).

Source: Statistical Office of the Republic Slovenia, March 2026

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