A good reputation is more desirable than great riches

This saying is certainly true when speaking about the beauty of Slovenia and the experiences that this country offers. The good name of this green jewel in the heart of Europe has piqued the interest of the editorial boards of renowned global tourism and other media, which have placed Slovenia as a whole or its individual regions on their lists of destinations and products worthy of attention. Are you interested in knowing what attracted them the most in the land where the Alpine, the Mediterranean, the Karst and the Pannonian worlds meet?

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National Geographic: Slovenia among the best destinations in the world

The sustainability and organisation of the gastronomic cycle tour convinced the world-renowned National Geographic to include Slovenia in the top 25 destinations in the world in the Best of the world 2023 list. Slovenia was included in the Nature category. First and foremost, they recommend the sustainably designed Slovenia Green Gourmet Route, which leads cyclists between green destinations from west to east, with stops along the way at selected green providers.

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Europe’s pioneer in sustainable tourism creates a gourmet cycling route.

National Geographic

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Condé Nast Traveller: Lake Bohinj is one of the most beautiful lakes in the world

The wild beauty of Lake Bohinj, which mirrors the surrounding peaks of the Julian Alps, has convinced the world-renowned travel magazine Condé Nast Traveller to rank Slovenia's largest permanent lake among the 36 most beautiful lakes in the world. Lake Bohinj is part of Triglav National Park and therefore retains its pristine character. It is therefore a perfect retreat for those who want to disconnect and relax their minds for a while.

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There are plenty of photo ops here – including snow-capped mountains, wooden boats and a cute little church, just like at Bled – but be sure to devote some tech-free time to sitting with your thoughts and listening to the emerald water lapping at the shore

Caitlin Morton, Condé Nast Traveller

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Forbes: Slovenia among 12 dream destinations

Slovenia is one of the 12 dream destinations in the world worth visiting at least once in a lifetime, according to Forbes magazine. Slovenia is described as one of the last forested paradises on Earth, with a special focus on the Velika Planina mountain range and its rich shepherd tradition.

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Slovenia is getting increasingly better known as a great forest paradise, full of beautiful places and local delicacies.

Ann Abel, Forbes

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The Telegraph: Slovenia, the green honeymoon country

The honeymoon of former British Prime Minister Boris Johnson and his wife Carrie in Slovenia has attracted a lot of attention from the foreign media. The Telegraph presents Slovenia as a sustainable and relaxing country, perfect for romantic experiences. It focuses on Villa Planinka, where the famous couple stayed during their visit to Slovenia, and Postojna Cave, but also presents hiking and cycling adventures and an excellent gastronomic offer.

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More and more people – including our outgoing Prime Minister – are finally realising that magic lies within the bounds of this tiny country.

Gordon Rayner, The Telegraph

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Wanderlust: Kurentovanje among the top 20 winter experiences in the world

The largest Slovenian carnival in Ptuj has also impressed the global travel media Wanderlust, as it included it in its list of top winter experiences in the world. The processions of kurents, typical carnival masks in the Ptuj area, are also included in the list of intangible cultural heritage of UNESCO. Although the kurents are the main stars of the Ptuj carnival which, according to Slovenian tradition, drives away winter, there are also some traditional characters, such as pokači, orači, ploharji and others.

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February in the wine country of north-east Slovenia sees the arrival of the kurent: locals dressed in shaggy ram-skin costumes and masks who dance through the medieval streets of Ptuj and its surrounding villages.

Gareth Clark, Wanderlust

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Le Monde: Charming Lake Bohinj 

The wild beauty of Slovenia’s largest permanent lake, situated in the heart of the Julian Alps, has also enchanted the French newspaper, Le Monde. The coverage praises the lake’s turquoise and emerald shades along with its charm in all seasons.

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"An ideal place to recharge your batteries among the breathtaking panoramas and golden beaches."

Olivier Razemon, Le Monde

...and more was written about Slovenia

That Slovenia is becoming an increasingly attractive and interesting country with its sustainable orientation, its unique boutique experiences and its beauty, is evidenced by the many articles, reports and other content in reputable global media. Here are some more interesting publications that present Slovenia as a country worth visiting.

Slovenian stories signed with love  

Slovenia captivates with diversity in all areas. Picturesque stories that represent the green country and its people in a unique way have come to life on the Google Arts & Culture global platform. Visually stunning stories present Slovenia to the world audience like never before, through a mixture of exquisite images, carefully written stories, illustrations, videos and even folktales that can serve as bedtime stories for the youngest ones.  

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Top publications in the global media in 2022  

This was not the first time Slovenia has drawn international attention. Numerous distinguished media outlets have reported on Slovenia and its tourism potential in previous years. Let us remind you of some of the most important publications and rankings in the global and European tourism lists of the global media from the recent past.

Should Slovenia be on my itinerary? Of course! 

See additional reasons why Slovenia is the perfect choice for your next travel destination. 

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Take a tour through our green story

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Steps towards sustainability

Steps towards sustainability

Slovenia was the first country to be declared a Global Green Destination. Its green journey continues through numerous sustainability-oriented projects and practices with which it justifies its title of a green country.

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Sustainably and responsibly

Sustainably and responsibly

Sustainability efforts and a responsibility to preserve green nature and cultural heritage have been firmly anchored in the Slovenian consciousness. Due to the changed conditions at home and internationally, we’ve taken a step further. While paying great attention to high hygiene standards, we combined all of the above under the Green & Safe label.

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Attention-grabbing attractions

Attention-grabbing attractions

Although there’s an abundance of natural and cultural treasures in Slovenia, some of them shine particularly bright. Some of the most scenic gems of Slovenian tourism have been placed on top destination lists by a number of global tourism media sources. Make your own list and prepare to be stunned by Slovenia’s greatest attractions.

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Paradise for outdoor activities

Paradise for outdoor activities

Slovenia provides excellent opportunities to spend your free time actively. You can find more than 10,000 kilometres of well-maintained hiking trails leading from the plains to the highest peaks. Cycling is popular, too, whether in the form of a relaxed family activity or an adrenaline-packed mountain bike descent. Clean waters provide enticing water experiences, and the winter idyll is an invitation to enjoy activities in the snow.

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Let your dreams become a reality 

Having become excited about our green country after reading all of these compliments, you’ll want to plan your journey around the experiences that attract you the most. Spoil your taste buds, pamper your body, relax in nature or enjoy an active holiday – Slovenia caters to all tastes. 

Green instructions for visiting Slovenia

Everything you need to know for a green and responsible visit to Slovenia.

Green instructions for visiting Slovenia

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Best glamping experiences in Slovenia

Slovenia is a destination for top glamping experiences!

Best glamping experiences in Slovenia

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The beekeeping traditions and honey experiences of Slovenia

Learn about the rich tradition of beekeeping in Slovenia and enjoy beekeeping experiences for all your senses.

The beekeeping traditions and honey experiences of Slovenia

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Active holidays

Discover the world of active outdoor adventures in Slovenia.

Active holidays

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The best for gourmets

Discover why Slovenia is becoming an increasingly popular destination for gourmets.

The best for gourmets

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Slovenia Unique Experiences

Enter the world of original adventures.

Slovenia Unique Experiences

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Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Spas and health resorts

Spas and health resorts

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Cities and destinations

Small towns for big adventures.

Cities and destinations

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Stories from Slovenia

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