A good reputation is more desirable than great riches 

This saying is certainly true when speaking about the beauty of Slovenia and the experiences that this country offers. The good name of this green jewel in the heart of Europe has piqued the interest of the editorial boards of renowned global tourism and other media, which have placed Slovenia as a whole or its individual regions on their lists of destinations and products worthy of attention. Are you interested in knowing what attracted them the most in the land where the Alpine, the Mediterranean, the Karst and the Pannonian worlds meet? 

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Lonely Planet: Slovenia is among the top 10 destinations in 2022 

Slovenia is one of the greenest countries in the world. This was brought into the focus of the global travel guidebook Lonely Planet, which has placed Slovenia fifth among the top 10 destinations to visit in 2022. In addition, the renowned travel guidebook put a photo of the coastal gem of Piran on the cover of the book edition of the top destinations for 2022. 

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IF ONE WORD COULD DESCRIBE SLOVENIA, IT WOULD BE GREEN – LITERALLY AND FIGURATIVELY.

Best in Travel 2022, Lonely Planet

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Condé Nast Traveller: Slovenia among the top 10 sustainable destinations once again 

Condé Nast Traveller, one of the most prestigious and influential media sources in tourism, has placed Slovenia on the list of the ten most sustainable destinations worth visiting for the second consecutive year. First and foremost, the tourist media giant was convinced by Slovenia's sustainable orientation, which is also reflected in local seasonal food following the trend of climate responsibility.  

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PEAKS TO CLIMB AND PLATES PILED HIGH WITH ORGANIC EXCELLENCE.

Condé Nast Traveller

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Forbes discovers the top gastronomic image of Slovenia 

Slovenian gastronomy has been unjustifiably overlooked several times. This is the introduction to Forbes’ “A Gourmet Guide to Slovenia”, in which they focus on seeking the top gastronomy products and services in Slovenia. They highlight Michelin-starred restaurants, premium orange wines and other awarded drinks, and boutique 5-star accommodations in the capital. 

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FROM NATURAL WINES AND TRADITIONAL DESSERTS TO ENDLESS VARIETIES OF SAUSAGES AND MICHELIN-STARRED FINE DINING, THESE ARE SLOVENIA’S MUST-HAVE FOODIE EXPERIENCES.

Nicole Trilivas, Forbes

Time: Ljubljana is among the 100 most unique places in the world  

Are you looking for something new and interesting? Then check out the list of the 100 most unique destinations recommended by the renowned American media outlet Time. This list includes the Slovenian capital of Ljubljana, with its youthful energy, culinary products and services and cultural freshness.  

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THE SLOVENIAN CAPITAL’S ALREADY ACCLAIMED GASTRONOMIC SCENE GOT A HUGE BOOST WITH THE 2020 UNVEILING OF ITS FIRST EVER MICHELIN GUIDE.

Time

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The Times: Julian Alps is among the 10 most sustainable destinations  

The majority of the Julian Alps is located in Triglav National Park. The protection of the area and its natural and cultural heritage dictates a responsible setting of routes and trails for outdoor activities. The balance between humans and nature is exposed by the British media outlet The Times, which has placed the Julian Alps on the list of the 12 most sustainable destinations in the world.  

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SLOVENIA IS BEAUTIFUL IN WHICHEVER DIRECTION YOU WANDER.

Juliet Kinsman, The Times

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National Geographic Traveler: Ljubljana is among the top proposals for a weekend break  

Ljubljana, one of the greenest European capitals, has been included among 52 proposals for a weekend break according to the renowned international magazine National Geographic Traveler. In their explanation as to why it is worth spending a weekend in Ljubljana, they point out sustainability and the top gastronomy of the capital and the country in general. 

 

 

 

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Virtuoso: Slovenia among top 10 global destinations for 2022

What convinced Virtuoso to include Slovenia into its Top Ten Global Destinations for 2022 list? The leading agency network for luxury and authentic travel stressed that the intimate geography puts the capital Ljubljana’s UNESCO-listed core within day-tripping distance of seaside villages and three major wine regions that are still flying under the radar of the American market.

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 WE DISCOVERED PLACES THAT MADE US FEEL WE DISCOVERED SOMETHING SO SPECIAL THAT WE HAVE TO VISIT THEM IMMEDIATELY.

Virtuoso

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The Guardian: Piran listed as one of the 22 sustainable holiday ideas for 2022

The coastal town of Piran has been conquering the hearts of its visitors with its gorgeous streets and old Venetian architecture. The respected British newspaper, the Guardian, even included this coastal tourist gem among its 22 sustainable holiday ideas for 2022. In addition to the tranquil cosmopolitan ambiance that was preserved in the face of social and political changes through the centuries, the culinary side of the town has also been somewhat emphasised.

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the guardian

IT’S THE SORT OF TOWN WHERE YOU GET LOST, DISCOVER SOME FANTASTIC BACK STREETS, THEN EMERGE TOTALLY DISORIENTED CLOSE TO WHERE YOU STARTED.

Kevin Rushby, The Guardian

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The New York Times: Slovenia among 52 destinations for a changed world 

The New York Times, a respected US media outlet, published the article ‘52 Places for a Changed World’ in which it listed the destinations where travellers can be part of the solution in the post-Covid era. One of such destinations is also Slovenia, described as a culinary paradise where sustainability is placed in the forefront. In addition to praising the country's geographical and cultural diversity, the article mentions Ana Roš, a renowned chef with two Michelin stars, and the fact that many Slovenian restaurants rely on local ingredients. 

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the new york times

It validated the way this central European country of just over 2 million people has been putting environmentally responsible travel and its good food and wines at the heart of its identity as a desirable destination for travelers since it became independent 30 years ago. 

Alexander Lobrano, The New York Times

Slovenian stories signed with love  

Slovenia captivates with diversity in all areas. Picturesque stories that represent the green country and its people in a unique way have come to life on the Google Arts & Culture global platform. Visually stunning stories present Slovenia to the world audience like never before, through a mixture of exquisite images, carefully written stories, illustrations, videos and even folktales that can serve as bedtime stories for the youngest ones.  

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Top publications in the global media in 2021  

This was not the first time Slovenia has drawn international attention. Numerous distinguished media outlets have reported on Slovenia and its tourism potential in previous years. Let us remind you of some of the most important publications and rankings in global and European tourism lists of the global media last year.  

Should Slovenia be on my itinerary? Of course! 

See additional reasons why Slovenia is the perfect choice for your next travel destination. 

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Take a tour through our green story

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Steps towards sustainability

Steps towards sustainability

Slovenia was the first country to be declared a Global Green Destination. Its green journey continues through numerous sustainability-oriented projects and practices with which it justifies its title of a green country.

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Sustainably and responsibly

Sustainably and responsibly

Sustainability efforts and a responsibility to preserve green nature and cultural heritage have been firmly anchored in the Slovenian consciousness. Due to the changed conditions at home and internationally, we’ve taken a step further. While paying great attention to high hygiene standards, we combined all of the above under the Green & Safe label.

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Attention-grabbing attractions

Attention-grabbing attractions

Although there’s an abundance of natural and cultural treasures in Slovenia, some of them shine particularly bright. Some of the most scenic gems of Slovenian tourism have been placed on top destination lists by a number of global tourism media sources. Make your own list and prepare to be stunned by Slovenia’s greatest attractions.

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Paradise for outdoor activities

Paradise for outdoor activities

Slovenia provides excellent opportunities to spend your free time actively. You can find more than 10,000 kilometres of well-maintained hiking trails leading from the plains to the highest peaks. Cycling is popular, too, whether in the form of a relaxed family activity or an adrenaline-packed mountain bike descent. Clean waters provide enticing water experiences, and the winter idyll is an invitation to enjoy activities in the snow.

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Let your dreams become a reality 

Having become excited about our green country after reading all of these compliments, you’ll want to plan your journey around the experiences that attract you the most. Spoil your taste buds, pamper your body, relax in nature or enjoy an active holiday – Slovenia caters to all tastes. 

Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Spas and health resorts

Spas and health resorts

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Cities and destinations

Small towns for big adventures.

Cities and destinations

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The best for gourmets

Discover why Slovenia is becoming an increasingly popular destination for gourmets.

The best for gourmets

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Best glamping experiences in Slovenia

Slovenia is a destination for top glamping experiences!

Best glamping experiences in Slovenia

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Slovenia = a land of sustainable cuisine

Enjoy cuisine that is devoted to the local environment and people.

Slovenia = a land of sustainable cuisine

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Green instructions for visiting Slovenia

Everything you need to know for a green and responsible visit to Slovenia.

Green instructions for visiting Slovenia

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Active holidays

Discover the world of active outdoor adventures in Slovenia.

Active holidays

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The beekeeping traditions and honey experiences of Slovenia

Learn about the rich tradition of beekeeping in Slovenia and enjoy beekeeping experiences for all your senses.

The beekeeping traditions and honey experiences of Slovenia

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Stories from Slovenia

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