This saying is certainly true when speaking about the beauty of Slovenia and the experiences that this country offers. The good name of this green jewel in the heart of Europe has piqued the interest of the editorial boards of renowned global tourism and other media, which have placed Slovenia as a whole or its individual regions on their lists of destinations and products worthy of attention. Are you interested in knowing what attracted them the most in the land where the Alpine, the Mediterranean, the Karst and the Pannonian worlds meet?
The global travel giant Condé Nast Traveler has compiled a list of the ten greenest countries in Europe and included Slovenia in the top ten. In addition to Slovenia's picture-perfect landscape, the list highlights its focus on sustainable development, which is also encouraged by the Green Scheme of Slovenian Tourism, as well as the protection of the natural environment, including ancient forests and mountain peaks. Notably, Condé Nast Traveler does not recognise the country’s green potential only in rural areas, but also highlights cities, primarily Ljubljana – the first European capital to adopt a zero-waste strategy and boasts more than three-quarters of green areas and parks.
Imagine fairytale mountains, baroque churches and a diverse countryside. Slovenia is like a postcard-perfect example of what a sustainable tourist destination looks like.
Olivia Morelli, Condé Nast Traveler
The renowned British media outlet The Times explored the best city break options for solo travellers. It ranked the Slovenian capital Ljubljana first among the fourteen cities recommended for solo travellers. Visitors can take a boat ride on the Ljubljanica River, explore charming streets lined with cafés and restaurants, and enjoy the magnificent view of the snow-capped Alpine peaks from the castle hill. The Times also recommends interesting guided tours of the capital, such as canoeing along the Ljubljanica River, and trips to the countryside or to Slovenia's iconic tourist gems.
Pocket-sized, relaxed and accessible – Ljubljana is the perfect destination for your first solo travel experience.
Amanda Canning, The Times
In an interview with the reputable media outlet Esquire, the Slovenian NBA basketball star revealed that he would like to have a farm of his own in Slovenia after his retirement. His enthusiasm for the farm has also sparked a wave of interest in the Slovenian countryside, as Luka enjoys spending his free days upon returning to his homeland visiting a farm in Gotenica, as he has been doing since his childhood.
When I retire, I will have a farm in Slovenia.
Luka Dončić, the Slovenian NBA basketball star, in his interview for Esquire.
The prestigious American magazine Forbes highlights new and renovated hotels in Slovenia, which, in its opinion, are improving Slovenia's image as a tourist destination. The article initially focuses on the connection between cities and the countryside, the intertwining of tradition and modern cultural expression, and the combination of outdoor activities, gourmet cuisine, healthcare and well-being. In each region, it spotlights hotels and other accommodations that combine these elements and offer superior comfort.
[...] Slovenia is a Central European country of unique boutique experiences and hospitable people.
Roger Sands, Forbes
Cycling Weekly journalist Chris Marshall Bell embarks on a cycling journey, exploring the routes that launched Tadej Pogačar and Primož Roglič to stardom. His journey begins in Kranjska Gora and continues over Slovenia's highest road mountain pass, Vršič, and descends towards the Soča Valley. The journalist reveals the special features along the route and of Slovenia as a whole, from the diversity of its landscape and famous culinary treats to the wide range of cycling experiences. Among other things, he points out, "Cycling through this green, rolling and rocky landscape is a journey over mountains, hills and vineyards, through a mosaic of picturesque farms, hamlets and villages, where the road often climbs steeply but always offers magnificent views."
Is there something magical about the roads of Slovenia where Pogačar grew up and cycled? Yes, it seems so...
Chris Marshall Bell, Cycling Weekly
The best thing about cycling in Slovenia is that you can experience everything in less than a week.
Kristijan Koren, Slovenian cyclist and guide for Cycling Weekly
The Times journalist Laura Coffey, who visited the Julian Alps, is impressed by both the stunning mountain scenery, the wild beauty of Bohinj and the revival of lakeside hotels like Villas Muhr, which combine modern comfort with traditional charm. She climbed Mount Triglav with a guide and explored Bohinj, where she learned which eminent names from world history were captivated by the beauty of Lake Bohinj and its surrounding peaks.
Slovenia, with its towering mountains and roaring waterfalls, is back in the spotlight, thanks to gorgeous new lakeside hotels – and its timeless appeal.
Laura Coffey, The Times
British journalist Duncan Craig explored hiking trails in the Karawanken Mountains. He described Slovenia’s longest mountain range, which runs along the border between Slovenia and Austria, as an excellent experience, where you can feel the hospitality and kindness of the locals in mountain lodges. Among other things, he highlighted that everyone speaks English and that Slovenia boasts an enviable number of well-marked hiking trails.
In Slovenia, everything is easy for a traveller: from efficiency and almost ubiquitous knowledge of English to its compact size.
Duncan Craig, National Geographic
The British media outlet The Telegraph presents the safest European cities, one of them being Ljubljana. As the article notes, "This picturesque jewel not only offers excellent wine, beautiful architecture and one of the most pedestrian-friendly urban designs on the Continent, but is also a model of safety," adding that according to some research, Ljubljana ranks 3rd in terms of safety.
As far as I'm concerned, Ljubljana, this difficult-to-pronounce city northeast of Italy, divides travellers into two groups: those who love the city and those who haven't been there yet.
Robert Jackman, The Telegraph
Lonely Planet, the famous travel guide, has added the Vipava Valley to its seven top destinations for solo travellers. As journalist Daniel James Clarke points out, you will never be alone there, as the locals are friendly and hospitable and will be happy to invite you to join them, be it in a wine cellar or among the vineyards. The journalist also highlights cycling adventures, the views from the Trnovo Plateau and paragliding.
If you are travelling solo, Slovenia's Vipava Valley is the place to go for a glass of wine – especially since you will never be toasting alone.
Daniel James Clarke, Lonely Planet
Travel and Leisure magazine journalist Sierra Crane Murdoch explores behind the scenes of Slovenia's finest restaurants and local producers on her journey through the country. On her journey, she discovers how top Slovenian chefs incorporate ingredients from the local environment, including from the surrounding nature, into their masterpieces, and how dedicated local honey producers, truffle hunters and others are to their work.
Dandelion roots and pea greens, truffles and wild mountain thyme – lunch in Slovenia is like a walk through a fairy-tale forest.
Sierra Crane Murdoch, Travel + Leisure
That Slovenia is becoming an increasingly attractive and interesting country with its sustainable orientation, its unique boutique experiences and its beauty, is evidenced by the many articles, reports and other content in reputable global media. Here are some more interesting publications that present Slovenia as a country worth visiting.
A prominent post on the National Geographic Instagram profile highlights the traditional masks of the Soča Valley. The Drežnica Carnival characters are among the most recognisable traditional masks in Slovenia and are part of Slovenia's rich cultural...
The Austrian newspaper Krone Bunt featured the unique experience of exploring Mount Peca’s underground, where you can journey through an abandoned mine in exciting ways.
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Follow the journey along the Soča River, described by the Austrian newspaper Kurier Freizeit as one of Europe’s most beautiful rivers that "runs like a delicate, emerald green thread through (western) Slovenia."
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A feature presents Carinthia and Savinja as ideal destinations for lovers of outdoor activities and unspoiled nature.
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Kulturzeitung 80 reveals the diverse aspects of art in Ljubljana, noting, "Ljubljana boasts interesting museums, excellent cultural events and a growing culinary scene."
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The renowned National Geographic Magazine highlights six of the most magnificent trails in Europe suitable for more experienced mountaineers. One of them is a part of the Slovenian Mountain Trail through the Kamnik-Savinja Alps.
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A journalist from the Italian media outlet Vanity Fair discovers the charms of Slovenia’s oldest city, Ptuj. She finds it to be a hidden gem that is an ideal venue for cultural tourism, wellness and culinary experiences related to wine.
MoreSlovenia captivates with diversity in all areas. Picturesque stories that represent the green country and its people in a unique way have come to life on the Google Arts & Culture global platform. Visually stunning stories present Slovenia to the world audience like never before, through a mixture of exquisite images, carefully written stories, illustrations, videos and even folktales that can serve as bedtime stories for the youngest ones.
This was not the first time Slovenia has drawn international attention. Numerous distinguished media outlets have reported on Slovenia and its tourism potential in previous years. Let us remind you of some of the most important publications and rankings in the global and European tourism lists of the global media from the recent past.
The British media outlet The Telegraph has ranked the popular Juliana Trail among the top 20 hiking holidays, taking hikers through the regions surrounding the peaks of the Julian Alps.
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The National Geographic Magazine highlights destinations in Europe that are worth visiting for their exceptional cuisine. One of them is the valley of the River Soča, home of Hiša Franko, a restaurant graced with three Michelin stars.
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The global travel giant Condé Nast Traveler also recommends Slovenia as one of the top summertime honeymoon destinations.
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Lonely Planet has declared the Trans Dinarica cycling route one of the best travel experiences for 2024 due to its exceptional nature (Best in Travel).
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The renowned Travel and Leisure media outlet published on its website a list of its 15 favourite cities in Europe according to its readers. Ljubljana ranks an impressive 7th place, captivating readers primarily with its historical charm.
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The Lonely Planet Electric Vehicle Road Trips Europe guide included Slovenia among the seven best European itineraries for an electric-vehicle road trip.
MoreSee additional reasons why Slovenia is the perfect choice for your next travel destination.
Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.
Play interactive videoWatch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.
MoreSlovenia was the first country to be declared a Global Green Destination. Its green journey continues through numerous sustainability-oriented projects and practices with which it justifies its title of a green country.
MoreSustainability efforts and a responsibility to preserve green nature and cultural heritage have been firmly anchored in the Slovenian consciousness. Due to the changed conditions at home and internationally, we’ve taken a step further. While paying great attention to high hygiene standards, we combined all of the above under the Green & Safe label.
MoreAlthough there’s an abundance of natural and cultural treasures in Slovenia, some of them shine particularly bright. Some of the most scenic gems of Slovenian tourism have been placed on top destination lists by a number of global tourism media sources. Make your own list and prepare to be stunned by Slovenia’s greatest attractions.
MoreSlovenia provides excellent opportunities to spend your free time actively. You can find more than 10,000 kilometres of well-maintained hiking trails leading from the plains to the highest peaks. Cycling is popular, too, whether in the form of a relaxed family activity or an adrenaline-packed mountain bike descent. Clean waters provide enticing water experiences, and the winter idyll is an invitation to enjoy activities in the snow.
MoreHaving become excited about our green country after reading all of these compliments, you’ll want to plan your journey around the experiences that attract you the most. Spoil your taste buds, pamper your body, relax in nature or enjoy an active holiday – Slovenia caters to all tastes.
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