A good reputation is more desirable than great riches

This saying is certainly true when speaking about the beauty of Slovenia and the experiences that this country offers. The good name of this green jewel in the heart of Europe has piqued the interest of the editorial boards of renowned global tourism and other media, which have placed Slovenia as a whole or its individual regions on their lists of destinations and products worthy of attention. Are you interested in knowing what attracted them the most in the land where the Alpine, the Mediterranean, the Karst and the Pannonian worlds meet?

trans dinarica

LONELY PLANET: Trans Dinarica cycling trail earns a place in the 'Best in Travel' 2024 guidebook

The Trans Dinarica cycling trail, which will officially launch next year, is the first and only trail of its kind to connect all eight countries of the Western Balkans, including Slovenia. It was named one of the Best in Travel experiences for 2024 by Lonely Planet, a renowned travel publication, for its exceptional quality. This is the second inclusion of Slovenia on the prestigious list in the last two years – in 2022, Slovenia was listed as one of the top destinations to visit.

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Lonely Planet

CYCLING IS THE RIGHT WAY TO SEE THE WESTERN BALKANS. THIS REGION IS PERFECT FOR TRAVELLERS WHO COMBINE ADVENTURE, CULTURE AND A GLASS OF WINE AT THE END OF THE DAY.

Jan Klavora, creator of the Trans Dinarica cycling trail, for Lonely Planet

hisa franko_ana ros

NATIONAL GEOGRAPHIC: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

Foodies will not have missed the article in National Geographic describing destinations in Europe worth visiting for their exceptional cuisine. Among the 23 destinations, the Soča Valley's culinary reputation is notably enhanced by its gem, Hiša Franko. This esteemed establishment, boasting three Michelin stars, is led by Ana Roš, the sole female chef to secure a position among the world's top ten chefs. The article additionally highlights the Soča trout and the Soča Valley's athletic spirit. It advocates for cycling through to the Vipava Valley, renowned for its exquisite wines and esteemed winemakers.

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HER COOKING CENTRES AROUND INNOVATIVE TAKES ON SLOVENIAN FLAVOURS — ESPECIALLY LOCAL CHEESES AND PASTAS, AND GREENS AND HERBS GROWN OR FORAGED NEARBY — AS WELL AS INCORPORATING INFLUENCES FROM ITALY, JUST A FEW MILES AWAY.

National Geographic on the characteristics of Ana Roš's cuisine

slovenija za medene tedne

CONDÉ NAST TRAVELER: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler, a titan in global travel, is guiding newlyweds-to-be in discovering the finest honeymoon experiences for each season. And it recommends Slovenia as one of the best honeymoon destinations in the summer. It highlights visits to Ljubljana and the Dragon Bridge, iconic Bled and the imposing Predjama Castle.

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VISIT LAKE BLED AND WALK ACROSS THE INSTAGRAMMABLE DRAGON’S BRIDGE BEFORE MAKING YOUR WAY TO PREDJAMA CASTLE.

Aatish Nath, Condé Nast Traveler

juliana trail

THE TELEGRAPH: Juliana Trail among the 20 best walking holidays

The renowned British media giant The Telegraph has compiled a list of the 20 best walking holidays for 2023. Included among the chosen trails is the well-known Juliana Trail, guiding hikers through areas surrounding the peaks of the Julian Alps, unveiling the splendour of nature and the abundance of cultural heritage.

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FLEEWINTER’S NEW, LEISURELY SELF-GUIDED WALKING WEEK FOCUSES ON THE SOČA VALLEY, TRACING THE DRAMATIC GORGES AND SWEEPING MEANDERS OF ITS STRIKING-COLOURED RIVER – TEAL, EMERALD, TURQUOISE? – WITH A DAB OF FIRST WORLD WAR HISTORY AND A TASTE OF LOCAL WINE AND CUISINE THROWN IN. THERE’S ALSO TIME TO ADMIRE THE HEAVENLY LAKES OF BOHINJ AND BLED, TOO.

Paul Bloomfield, The Telegraph

po sloveniji z e-vozili

LONELY PLANET: Slovenia among the 7 destinations to visit by e-vehicle

The new Lonely Planet Electric Vehicle Road Trips Europe guide is aimed at electric vehicle owners and those interested in e-mobility. To celebrate the launch of the new guide, they have selected seven routes in European countries that are ideal for travelling by electric car. Among them is Slovenia, which is recommended for EV drivers because of its growing network of charging points, including fast chargers, and the short distances between them. They recommend a trip to the Julian Alps, Ljubljana, Brda, the Vipava Valley and the Škocjan Caves.

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Lonely Planet

GREEN, GLORIOUS, TREE-CLOAKED AND COMPACT, SLOVENIA IS AN ENGAGING CHOICE FOR AN ELECTRIC DRIVE. SPEND A WEEK CONNECTING THE CAPITAL AND THE COAST, VIA MAGICAL LAKES AND FLOURISHING VINEYARDS.

Lonely Planet Editors

Ljubljana

TRAVEL AND LEISURE: Ljubljana among the best cities in Europe

The reputable media Travel and Leisure has published its 15 favourite cities in Europe, as voted by its readers. Cities were evaluated based on multiple criteria, encompassing attractions, culture, cuisine, hospitality, shopping, and the balance of quality versus price. Achieving a notable 7th place, Ljubljana, the capital of Slovenia, was particularly distinguished by its rich historical character.

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...and more was written about Slovenia

That Slovenia is becoming an increasingly attractive and interesting country with its sustainable orientation, its unique boutique experiences and its beauty, is evidenced by the many articles, reports and other content in reputable global media. Here are some more interesting publications that present Slovenia as a country worth visiting.

Slovenian stories signed with love  

Slovenia captivates with diversity in all areas. Picturesque stories that represent the green country and its people in a unique way have come to life on the Google Arts & Culture global platform. Visually stunning stories present Slovenia to the world audience like never before, through a mixture of exquisite images, carefully written stories, illustrations, videos and even folktales that can serve as bedtime stories for the youngest ones.  

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Top publications in the global media in the past year

This was not the first time Slovenia has drawn international attention. Numerous distinguished media outlets have reported on Slovenia and its tourism potential in previous years. Let us remind you of some of the most important publications and rankings in the global and European tourism lists of the global media from the recent past.

Should Slovenia be on my itinerary? Of course!

See additional reasons why Slovenia is the perfect choice for your next travel destination.

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Take a tour through our green story

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Steps towards sustainability

Steps towards sustainability

Slovenia was the first country to be declared a Global Green Destination. Its green journey continues through numerous sustainability-oriented projects and practices with which it justifies its title of a green country.

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Sustainably and responsibly

Sustainably and responsibly

Sustainability efforts and a responsibility to preserve green nature and cultural heritage have been firmly anchored in the Slovenian consciousness. Due to the changed conditions at home and internationally, we’ve taken a step further. While paying great attention to high hygiene standards, we combined all of the above under the Green & Safe label.

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Attention-grabbing attractions

Attention-grabbing attractions

Although there’s an abundance of natural and cultural treasures in Slovenia, some of them shine particularly bright. Some of the most scenic gems of Slovenian tourism have been placed on top destination lists by a number of global tourism media sources. Make your own list and prepare to be stunned by Slovenia’s greatest attractions.

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Paradise for outdoor activities

Paradise for outdoor activities

Slovenia provides excellent opportunities to spend your free time actively. You can find more than 10,000 kilometres of well-maintained hiking trails leading from the plains to the highest peaks. Cycling is popular, too, whether in the form of a relaxed family activity or an adrenaline-packed mountain bike descent. Clean waters provide enticing water experiences, and the winter idyll is an invitation to enjoy activities in the snow.

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Let your dreams become a reality

Having become excited about our green country after reading all of these compliments, you’ll want to plan your journey around the experiences that attract you the most. Spoil your taste buds, pamper your body, relax in nature or enjoy an active holiday – Slovenia caters to all tastes.

Cities and destinations

Small towns for big adventures.

Cities and destinations

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Best glamping experiences in Slovenia

Slovenia is a destination for top glamping experiences!

Best glamping experiences in Slovenia

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Active holidays

Discover the world of active outdoor adventures in Slovenia.

Active holidays

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The best for gourmets

Discover why Slovenia is becoming an increasingly popular destination for gourmets.

The best for gourmets

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Slovenia Unique Experiences

Enter the world of original adventures.

Slovenia Unique Experiences

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The beekeeping traditions and honey experiences of Slovenia

Learn about the rich tradition of beekeeping in Slovenia and enjoy beekeeping experiences for all your senses.

The beekeeping traditions and honey experiences of Slovenia

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Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Spas and health resorts

Spas and health resorts

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Green instructions for visiting Slovenia

Everything you need to know for a green and responsible visit to Slovenia.

Green instructions for visiting Slovenia

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Stories from Slovenia

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