Top publications on Slovenia in the global media

Slovenia is a true gem in the centre of Europe with a sparkle that has captured the attention of the global media. Find out what has excited them the most about this green country.

A good reputation is more desirable than great riches

This saying is certainly true when speaking about the beauty of Slovenia and the experiences that this country offers. The good name of this green jewel in the heart of Europe has piqued the interest of the editorial boards of renowned global tourism and other media, which have placed Slovenia as a whole or its individual regions on their lists of destinations and products worthy of attention. Are you interested in knowing what attracted them the most in the land where the Alpine, the Mediterranean, the Karst and the Pannonian worlds meet?

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CONDÉ NAST TRAVELER: Slovenia among the Top ten Greenest Countries in Europe

The global travel giant Condé Nast Traveler has compiled a list of the ten greenest countries in Europe and included Slovenia in the top ten. In addition to Slovenia's picture-perfect landscape, the list highlights its focus on sustainable development, which is also encouraged by the Green Scheme of Slovenian Tourism, as well as the protection of the natural environment, including ancient forests and mountain peaks. Notably, Condé Nast Traveler does not recognise the country’s green potential only in rural areas, but also highlights cities, primarily Ljubljana – the first European capital to adopt a zero-waste strategy and boasts more than three-quarters of green areas and parks.

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Imagine fairytale mountains, baroque churches and a diverse countryside. Slovenia is like a postcard-perfect example of what a sustainable tourist destination looks like.

Olivia Morelli, Condé Nast Traveler

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THE TIMES: Ljubljana among the top cities to visit as a solo traveller

The renowned British media outlet The Times explored the best city break options for solo travellers. It ranked the Slovenian capital Ljubljana first among the fourteen cities recommended for solo travellers. Visitors can take a boat ride on the Ljubljanica River, explore charming streets lined with cafés and restaurants, and enjoy the magnificent view of the snow-capped Alpine peaks from the castle hill. The Times also recommends interesting guided tours of the capital, such as canoeing along the Ljubljanica River, and trips to the countryside or to Slovenia's iconic tourist gems.

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Pocket-sized, relaxed and accessible – Ljubljana is the perfect destination for your first solo travel experience.

Amanda Canning, The Times

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THE ESQUIRE: Luka Dončić wants to buy a farm in Slovenia after retiring

In an interview with the reputable media outlet Esquire, the Slovenian NBA basketball star revealed that he would like to have a farm of his own in Slovenia after his retirement. His enthusiasm for the farm has also sparked a wave of interest in the Slovenian countryside, as Luka enjoys spending his free days upon returning to his homeland visiting a farm in Gotenica, as he has been doing since his childhood.

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When I retire, I will have a farm in Slovenia.

Luka Dončić, the Slovenian NBA basketball star, in his interview for Esquire.

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FORBES: New and renovated accommodation facilities in Slovenia

The prestigious American magazine Forbes highlights new and renovated hotels in Slovenia, which, in its opinion, are improving Slovenia's image as a tourist destination. The article initially focuses on the connection between cities and the countryside, the intertwining of tradition and modern cultural expression, and the combination of outdoor activities, gourmet cuisine, healthcare and well-being. In each region, it spotlights hotels and other accommodations that combine these elements and offer superior comfort.

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[...] Slovenia is a Central European country of unique boutique experiences and hospitable people.

Roger Sands, Forbes

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CYCLING WEEKLY: Cycling on the home routes of champions Pogačar and Roglič

Cycling Weekly journalist Chris Marshall Bell embarks on a cycling journey, exploring the routes that launched Tadej Pogačar and Primož Roglič to stardom. His journey begins in Kranjska Gora and continues over Slovenia's highest road mountain pass, Vršič, and descends towards the Soča Valley. The journalist reveals the special features along the route and of Slovenia as a whole, from the diversity of its landscape and famous culinary treats to the wide range of cycling experiences. Among other things, he points out, "Cycling through this green, rolling and rocky landscape is a journey over mountains, hills and vineyards, through a mosaic of picturesque farms, hamlets and villages, where the road often climbs steeply but always offers magnificent views."

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Is there something magical about the roads of Slovenia where Pogačar grew up and cycled? Yes, it seems so...

Chris Marshall Bell, Cycling Weekly

The best thing about cycling in Slovenia is that you can experience everything in less than a week.

Kristijan Koren, Slovenian cyclist and guide for Cycling Weekly

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THE TIMES: This spectacular tiny country is returning to its glory days

The Times journalist Laura Coffey, who visited the Julian Alps, is impressed by both the stunning mountain scenery, the wild beauty of Bohinj and the revival of lakeside hotels like Villas Muhr, which combine modern comfort with traditional charm. She climbed Mount Triglav with a guide and explored Bohinj, where she learned which eminent names from world history were captivated by the beauty of Lake Bohinj and its surrounding peaks.

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Slovenia, with its towering mountains and roaring waterfalls, is back in the spotlight, thanks to gorgeous new lakeside hotels – and its timeless appeal.

Laura Coffey, The Times

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NATIONAL GEOGRAPHIC: Crossing the Karawanken – the best lodge-to-lodge tour?

British journalist Duncan Craig explored hiking trails in the Karawanken Mountains. He described Slovenia’s longest mountain range, which runs along the border between Slovenia and Austria, as an excellent experience, where you can feel the hospitality and kindness of the locals in mountain lodges. Among other things, he highlighted that everyone speaks English and that Slovenia boasts an enviable number of well-marked hiking trails.

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In Slovenia, everything is easy for a traveller: from efficiency and almost ubiquitous knowledge of English to its compact size.

Duncan Craig, National Geographic

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THE TELEGRAPH: Ljubljana among the safest cities in Europe

The British media outlet The Telegraph presents the safest European cities, one of them being Ljubljana. As the article notes, "This picturesque jewel not only offers excellent wine, beautiful architecture and one of the most pedestrian-friendly urban designs on the Continent, but is also a model of safety," adding that according to some research, Ljubljana ranks 3rd in terms of safety.

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As far as I'm concerned, Ljubljana, this difficult-to-pronounce city northeast of Italy, divides travellers into two groups: those who love the city and those who haven't been there yet.

Robert Jackman, The Telegraph

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LONELY PLANET: Vipava Valley among the top seven destinations for solo travellers

Lonely Planet, the famous travel guide, has added the Vipava Valley to its seven top destinations for solo travellers. As journalist Daniel James Clarke points out, you will never be alone there, as the locals are friendly and hospitable and will be happy to invite you to join them, be it in a wine cellar or among the vineyards. The journalist also highlights cycling adventures, the views from the Trnovo Plateau and paragliding.

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If you are travelling solo, Slovenia's Vipava Valley is the place to go for a glass of wine – especially since you will never be toasting alone.

Daniel James Clarke, Lonely Planet

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TRAVEL + LEISURE: A gastronomic journey through a dreamland for foodies

Travel and Leisure magazine journalist Sierra Crane Murdoch explores behind the scenes of Slovenia's finest restaurants and local producers on her journey through the country. On her journey, she discovers how top Slovenian chefs incorporate ingredients from the local environment, including from the surrounding nature, into their masterpieces, and how dedicated local honey producers, truffle hunters and others are to their work.

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Dandelion roots and pea greens, truffles and wild mountain thyme – lunch in Slovenia is like a walk through a fairy-tale forest.

Sierra Crane Murdoch, Travel + Leisure

...and more was written about Slovenia

That Slovenia is becoming an increasingly attractive and interesting country with its sustainable orientation, its unique boutique experiences and its beauty, is evidenced by the many articles, reports and other content in reputable global media. Here are some more interesting publications that present Slovenia as a country worth visiting.

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Slovenian stories signed with love

Slovenia captivates with diversity in all areas. Picturesque stories that represent the green country and its people in a unique way have come to life on the Google Arts & Culture global platform. Visually stunning stories present Slovenia to the world audience like never before, through a mixture of exquisite images, carefully written stories, illustrations, videos and even folktales that can serve as bedtime stories for the youngest ones.

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Top publications in the global media in the past year

This was not the first time Slovenia has drawn international attention. Numerous distinguished media outlets have reported on Slovenia and its tourism potential in previous years. Let us remind you of some of the most important publications and rankings in the global and European tourism lists of the global media from the recent past.

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Should Slovenia be on my itinerary? Of course!

See additional reasons why Slovenia is the perfect choice for your next travel destination.

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

Steps towards sustainability

Slovenia was the first country to be declared a Global Green Destination. Its green journey continues through numerous sustainability-oriented projects and practices with which it justifies its title of a green country.

Sustainably and responsibly

Sustainability efforts and a responsibility to preserve green nature and cultural heritage have been firmly anchored in the Slovenian consciousness. Due to the changed conditions at home and internationally, we’ve taken a step further. While paying great attention to high hygiene standards, we combined all of the above under the Green & Safe label.

Attention-grabbing attractions

Although there’s an abundance of natural and cultural treasures in Slovenia, some of them shine particularly bright. Some of the most scenic gems of Slovenian tourism have been placed on top destination lists by a number of global tourism media sources. Make your own list and prepare to be stunned by Slovenia’s greatest attractions.

Paradise for outdoor activities

Slovenia provides excellent opportunities to spend your free time actively. You can find more than 10,000 kilometres of well-maintained hiking trails leading from the plains to the highest peaks. Cycling is popular, too, whether in the form of a relaxed family activity or an adrenaline-packed mountain bike descent. Clean waters provide enticing water experiences, and the winter idyll is an invitation to enjoy activities in the snow.

Let your dreams become a reality

Having become excited about our green country after reading all of these compliments, you’ll want to plan your journey around the experiences that attract you the most. Spoil your taste buds, pamper your body, relax in nature or enjoy an active holiday – Slovenia caters to all tastes.

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The beekeeping traditions and honey experiences of Slovenia

Learn about the rich tradition of beekeeping in Slovenia and enjoy beekeeping experiences for all your senses.

Best glamping experiences in Slovenia

Slovenia is a destination for top glamping experiences!

Cities and destinations

Small towns for big adventures.

Slovenia Unique Experiences

Enter the world of original adventures.

The best for gourmets

Discover why Slovenia is becoming an increasingly popular destination for gourmets.

Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Active holidays

Discover the world of active outdoor adventures in Slovenia.

Green instructions for visiting Slovenia

Everything you need to know for a green and responsible visit to Slovenia.

Stories from Slovenia

Sign up for our monthly newsletter to receive a green piece of Slovenia in your inbox, and learn about holidays, seasonal offers, upcoming events and travel options.

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Top publications on Slovenia in the global media

A good reputation is more desirable than great riches

CONDÉ NAST TRAVELER: Slovenia among the Top ten Greenest Countries in Europe

THE TIMES: Ljubljana among the top cities to visit as a solo traveller

THE ESQUIRE: Luka Dončić wants to buy a farm in Slovenia after retiring

FORBES: New and renovated accommodation facilities in Slovenia

CYCLING WEEKLY: Cycling on the home routes of champions Pogačar and Roglič

THE TIMES: This spectacular tiny country is returning to its glory days

NATIONAL GEOGRAPHIC: Crossing the Karawanken – the best lodge-to-lodge tour?

THE TELEGRAPH: Ljubljana among the safest cities in Europe

LONELY PLANET: Vipava Valley among the top seven destinations for solo travellers