Ljubljana Tourism runs an offline shop in the heart of Ljubljana, offering souvenirs of all kinds. Now, a new e-shop, which presents a wonderful alternative to all those that live a little further away, has been launched, featuring a variety of official souvenirs of Ljubljana, open 24/7.More
Following a competition run on Iberia's various social media channels, the carrier announced plans to launch twice weekly Madrid-Ljubljana service during August. This was the first time, a new Iberia route has been chosen through social networks.More
Last weekend, Bled was the venue of the recording of a video with Ana Soklič, this year's Slovenian representative at the Eurovision Song Contest and the vocal music group Perpetuum Jazzile.More
As precautory anti-Covid measures have been released by the Government of the Republic of Slovenia, the Slovenian Tourist Board (STB), together with key partners, has intensified promotional activities to invite foreign visitors to Slovenia and spend their holidays here.More
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Slovenia - European Region of Gastronomy 2021
Slovenia has been named European Region of Gastronomy (ERG) 2021 and will continue to focus heavily on culinary adventures in 2021. Discover why Slovenia is Europe’s new food capital - from our amazing local producers to our Michelin-starred chefs. As the Slovenian proverb says, ‘In Slovenia, love comes through the stomach!’
The 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism defines gastronomy as one of the ten leading tourist products since it enables the development of excellent experiences and contributes to the dispersion of tourist flows and deseasonalization of tourism, which are also considered our central objectives for the future.
Condé Nast Traveller: Slovenia is Best 2021 Destination
Numerous foodies, eminent gastronomic guides and media know that the food in Slovenia is superb. Slovenian cuisine evidently enchanted one of the most prestigious and influential publications in the tourism sector, Condé Nast Traveller, which placed Slovenia at the very top of its list of destinations worth visiting in 2021. In addition to gastronomy, this tourism giant was also impressed by Slovenia’s iconic images and the harmony between people and nature.
Media Kit - Slovenia
Publication prepared for journalists presenting the diversity of Slovenia, special hints for 2021, exciting experiences and events, inspires you to explore Slovenia. Diversity guaranteed, excitement as well!
Discover new openings for 2021
Find out about new openings across the country in 2020, including a new 5-star Grand Plaza Hotel in Ljubljana. Opening in spring 2021, the restaurant at the top of the hotel promises truly spectacular views - have you ever spotted the Alps from another capital city?
In the heart of the Alps you’ll also find the newly opened Bled Rose Hotel besides iconic Lake Bled, while Hotel Bohinj is also ongoing a renovation courtesy of Slovenian crypto billionaire Damjan Merlak.
Expo 2021 Dubai and Presidency of the Council of the EU
The Slovenia Pavilion at Expo 2021 Dubai will once again be an amazing floating forest, highlighting the country’s position as a green, diverse, smart and sustainable gem in the heart of Europe. Themed the ’Smart Green Cloud’, the pavilion will be made of glass, steel, and water to give visitors the impression they are surrounded by a forest suspended in the air.
2021 will also see Slovenia hold the Presidency of the Council of the EU for just the second time. All EU Member States take it in turns to hold the presidency of the Council of the EU for a period of six months and Slovenia has this honour during the second half of 2021. Our key role during this time will be to manage the work of the Council and we are currently working closely with Germany and Portugal to ensure a smooth transition alongside previous hosts.
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A green boutique global destination for high-end visitors seeking diverse and active experiences, peace, and personal benefits. A destination of five-star experiences. This is the vision of the tourist destination Slovenia, as perceived and pursued by the Slovenian Tourist Board. Learn more about us and our work.