Yesterday, the STB received five awards at the prestigious international Golden City Gate Awards, which are awarded for excellence in the field of promotional and communication campaigns and tools in tourism. This time, the STB received the highest award given at the festival, i.e. the diamond award for Slovenian Stories, a partnership project between Google Arts & Culture and the STB. In addition, the STB received three golden and one silver award.More
On 20 May, Slovenia and the whole world will mark the World Bee Day for the fifth time. Since 2022 is the European year of youth, the main theme is youth and beekeeping. On this occasion, Slovenian Tourist Board also launched a special episode of Feel Slovenia the Podcast, dedicated to celebrating the wonders of the bee.More
Meet the hardest “worker” in Slovenia – the native Carniolan honey bee – and discover its products and positive attributes through Slovenian Stories on the Google Arts & Culture platform. Find out what inspired the folk artists who transferred their creative impulses to beehive panels. Discover why it is good to listen to bees and breathe the same air as them.More
Slovenia is hosting the 103rd European Travel Commission's General Meeting between 18 and 20 May. The event takes place in Ljubljana. Within the event, the Slovenian Tourist Board (STB) has presented its sustainable efforts with an emphasis on the Green Scheme of Slovenian Tourism and plans for the future.More
Ljubljana Festival is celebrating its 70th anniversary. Each year, the carefully chosen genre-spanning programme significantly contributes to the cultural scene in Slovenia’s capital. This year, the festival will take place between 21 June and 8 September.More
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The peak cycling events on Slovenian roads
The world famous cycling Grand Tour, the Giro d'Italia, is returning to Slovenia. The 19th stage, scheduled for 27 May, will take the cyclists through part of the Soča Valley with a challenging climb up the Kolovrat mountain range. Later on, between 15 and 19 June, The Tour of Slovenia international cycling race will mark its 28th edition.
Lonely Planet: Slovenia among the top 5 destinations in 2022
Among other renowned tourist media, Slovenia or its individual regions has also been highlighted on several occasions by the popular travel guidebook Lonely Planet. It placed the Julian Alps, Vipava Valley and Bled, among others, on its lists of top destinations. Now, Slovenia as a whole has found itself in the 5th place on a list of the top ten destinations in the world to visit in 2022. And that’s not all. A photograph of the coastal pearl of Piran has made it onto the cover of the book edition of the top 2022 destinations.
MEDIA KIT 2022
Publication prepared for journalists presenting the diversity of Slovenia, special hints for 2022, exciting experiences and events, inspires you to explore Slovenia. Let us guide you through 7 great reasons, why you should visit and write about this hidden green gem in the heart of Europe. Thanks to short distances and geographic diversity, Slovenia incorporates boutique elements, which are authentic, varied, surprising, easily accessible and available 365 days a year. Diversity guaranteed, excitement as well!
The latest hotel openings and renovations
Hotels in Slovenia are slowly, at their own pace and in stages, reopening for travelers, offering unique, unforgettable and above all safe experiences. We offer you a brief overview of inspiring new openings and renovations, according to macro-regions.
Discover your favourites in the Alpine Slovenia, Ljubljana & Central Slovenia, Thermal Pannonian Slovenia and Mediterranean & Karst Slovenia. A number of charming new places is waiting for you to experience.
From newly refurbished hotels, including charming boutique and design hotels, spa resorts, enchanting castle accommodations to romantic glamping resorts, Slovenia has much to offer you.
Slovenia's green story through the new film Slovenia Green
The new promotional documentary Slovenia Green presents Slovenia's green story and, through the stories of locals, destination representatives and tourism providers, tells viewers that Slovenia is a safe destination with a sustainable offer and unspoilt nature.
Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.
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A green boutique global destination for high-end visitors seeking diverse and active experiences, peace, and personal benefits. A destination of five-star experiences. This is the vision of the tourist destination Slovenia, as perceived and pursued by the Slovenian Tourist Board. Learn more about us and our work.