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Slovenian Tourist Board

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23.1.2025

Celebrating Jože Plečnik’s Legacy: A Tribute to Slovenia’s Greatest...

Jože Plečnik, the most renowned Slovenian architect, continues to inspire with his unparalleled contributions to architecture and cultural heritage. On the occasion of his 153rd birth anniversary, we reflect on his remarkable legacy.

More on: Celebrating Jože Plečnik’s Legacy: A Tribute to Slovenia’s Greatest Architect

16.1.2025

Royal Return: Vila Muhr Reopens Its Doors

Stories don’t have beginnings… only steps that lead through time. Adolf Muhr, a man with a vision, recognized the potential of this place and built a villa that, over the centuries, has become a precious refuge for nobility. Its strategic location and timeless beauty have placed the villa among the world’s most recognized destinations.

More on: Royal Return: Vila Muhr Reopens Its Doors

16.1.2025

STB on TikTok: Connecting with Generation Z and Millennials

The Slovenian Tourist Board (STB) has been achieving impressive results through its Feel Slovenia profile on TikTok, a platform it has actively engaged with since 2022. In 2024, its captivating and authentic video content showcasing Slovenia's tourist destinations and products amassed over 17 million views, more than 330,000 likes, and sparked over 2,700...

More on: STB on TikTok: Connecting with Generation Z and Millennials

15.1.2025

2024 Brought Record-Approaching Overnight Stays in Bled

In 2024, 481,213 guests generated 1,150,708 overnight stays in Bled, marking a 6% increase in overnight stays and an 8% rise in visitors compared to 2023. The year came very close to matching the record-breaking 1,151,831 overnight stays achieved in 2018.

More on: 2024 Brought Record-Approaching Overnight Stays in Bled

15.1.2025

FEELSLOVENIA's Pinterest Profile: Inspiring Travelers Worldwide

The Slovenian Tourist Board (STB) has established one of the most influential Pinterest profiles among global tourist destinations. With over 5,900 followers, the FEELSLOVENIA profile captivated more than 3.1 million impressions in 2024, reaching 1.4 million users monthly through stunning photos and engaging video content.

More on: FEELSLOVENIA's Pinterest Profile: Inspiring Travelers Worldwide

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If you are looking for inspiration, you have come to the right place. Unique stories from Slovenia are created every day.

Stay up to date and learn what is happening in Slovenian tourism in our Press releases or read the latest News from Slovenia.

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GO 2025!
NOVA GORICA-GORIZIA

The countdown to 2025 has begun, as Nova Gorica, Slovenia's youngest city, and its neighboring counterpart Gorizia gear up to shine on the European and global cultural stage as a unified, cross-border European Capital of Culture. This monumental event will also place Slovenia in the international spotlight, celebrating its vibrant culture, exceptional art, creative spirit, and distinctive heritage.

Explore European Capital of Culture 2025

News from Slovenia

Press releases

Library of Feel Slovenia podcasts 🔊

Listen or learn more about each theme, with detailed information and useful links by scrolling down to episode guide.

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The Endless Honeymoon: HoneyTrek's Mike and Anne Howard on Slovenia and Traveling the World

Travel Writing about Slovenia: A Conversation with Alex Crevar, the Ambassador of Slovenian Tourism 2022

Transformational Travel in the Logar Valley

A Talk With Kate Wagner About Slovenian Cycling Phenomenon

Olympic Training for the Mind: A Conversation with Sara Isaković

Olympic Training for the Mind: A Conversation with Sara Isaković

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On World's Oldest Grapevine and Maribor

Cycling in Slovenia with Tour de France Champion Tadej Pogačar

A Bee's Eye View on Slovenia

Easter Traditions in Slovenia

Garden Village Bled: Active Getaway Among the Tree Tops

How To Taste Olive Oil: A Visit to the Lisjak Olive Mill

Fonda Fish Farm: the story of the best farmed fish in the world

Slovenian Skiing Success with Ilka Stuhec

The Expat’s View of “the World’s Best Country”

Foreign Writers Inspired by Slovenia

Slovenia’s World Class Chef: An Interview with Ana Roš

Jože Plečnik: Slovenia’s Architectural Shining Star

Celebrate the December Holidays in Slovenia

Safely Enjoying Slovenia’s Mountains

Inside Slovenia’s Role at the Frankfurt Book Fair

Hi-Tech Meets an Alpine Jewel: NFTs and the Ultimate Julian Alps Sensory Adventure

Slovenia's Good Demons: Kurentovanje in Ptuj

When ESPN Comes to Slovenia: An Interview with Renowned Basketball Reporter, Tim MacMahon

Eating Sustainably in Slovenia and Beyond: The EU Food Summit

Slovenia's Wine Traditions: From Saint Martin's Day to Orange and Gold Wines

Exploring Responsible Tourism with Virginia DiGaetano, a Lonely Planet Contributor

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It’s all in our nature.
We are inspired by its beauty,
we are defined by its character,
we feel one with its power.
And when you discover it all
– you will find your best.

Slovenia: it’s all in our nature.

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Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

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Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

To celebrate the launch of the new guide, they have selected seven routes in European countries that are ideal for travelling by electric car. Among them is Slovenia, which is recommended for EV drivers because of its growing network of charging points,...

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Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue Online celebrates the beauty of Slovenia, both in terms of gastronomy and sustainability and active experiences in nature. It also discusses the cycling star Tadej Pogačar, the ambassador of Slovenian tourism.

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Travel and Leisure: Ljubljana among the best cities in Europe

Travel and Leisure: Ljubljana among the best cities in Europe

The reputable media Travel and Leisure has published its 15 favourite cities in Europe, as voted by its readers. Achieving a notable 7th place, Ljubljana, the capital of Slovenia, was particularly distinguished by its rich historical character.

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Forbes: A secret winter playground: the Alps of northern Slovenia

Forbes: A secret winter playground: the Alps of northern Slovenia

Travel with journalist Ann Abel through the winter idyll of Kranjska Gora, Velika Planina, Ljubljana, Vogel and Maribor, and get in the cheerful mood in the company of the Kurents in Ptuj.

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Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

The a renowned travel publication Lonely Planet has named the Trans Dinarica cycling trail as one of the Best in Travel Experiences for 2024 for its exceptional quality.

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Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler, a titan in global travel, is guiding newlyweds-to-be in discovering the finest honeymoon experiences and it recommends Slovenia as one of the best honeymoon destinations in the summer.

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The New York Times: Ana Roš, one of the best chefs in the world

The New York Times: Ana Roš, one of the best chefs in the world

One of the world's most respected magazines has turned its attention to chef Ana Roš and presents her impressive story in depth. Though self-taught, her lack of formal training paves the way for boundless creative freedom, a feature vividly reflected...

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Wanderlust: Rambling among the Julian Alps

Wanderlust: Rambling among the Julian Alps

For the online edition of Wanderlust, journalist Steve Fallon discovers the charms of the Julian Alps and gives readers tips on how to fill their short break with diverse experiences.

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BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

Sebastian Kneipp is known for his methods to improve well-being, the most famous of which is alternating bathing in cold and warm water. But did you know that his methods are also used in the Snovik Spa near Kamnik?

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National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

Foodies will not have missed the article in National Geographic describing destinations in Europe worth visiting for their exceptional cuisine. Among the 23 destinations, the Soča Valley's culinary reputation is notably enhanced by its gem, Hiša Franko.

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Apotheken Umschau: The charms of Maribor

Apotheken Umschau: The charms of Maribor

Christian Haas, a journalist with the German media Apotheken Umschau, discovers the charms of the city of the world's oldest vine. He pays special attention to the winter fun to be had at Mariborsko Pohorje.

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The Telegraph: Juliana Trail among the 20 best walking holidays

The Telegraph: Juliana Trail among the 20 best walking holidays

The renowned British media giant The Telegraph has compiled a list of the 20 best walking holidays for 2023. Included among the chosen trails is the well-known Juliana Trail.

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Le Monde: Slovenia, the country where bees are queens

Le Monde: Slovenia, the country where bees are queens

The French newspaper Le Monde focuses on the rich beekeeping tradition in Slovenia, which has also found its place on the UNESCO Intangible Heritage List. Readers learn more about Slovenia through the work of women beekeepers near Laško.

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NEW & RENOVATED ACCOMMODATIONS IN SLOVENIA 2024

A villa a stone’s throw from Lake Bohinj with a story and history that seem to come from an epic novel. A thriving boutique hotel in the old town centre of Ljubljana. A renovated old bourgeois beauty with a royal name in Slovenj Gradec. A hostel with a lively youthful character far from the city crowds. Picturesque family-run estates and holiday farms where you can truly feel at home.

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e-mail address: press(at)slovenia.info

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