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3.9.2026

One Month to Go Until the Biggest Cycling Event in Slovenia’s History

Just one month remains until the 2026 European Road Cycling Championships, which will put Slovenia at the heart of European cycling from 2 to 7 October. Around 800 riders from 51 countries are expected to compete for European titles on Slovenian roads.

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2.9.2026

Luka Dončić, the Lakers and a New Direct New York Flight

From an LA Lakers team trip that put Lake Bled and Ljubljana in front of millions to the announcement of Slovenia’s first direct United Airlines service from New York, August brought a fabulous merge of sport, travel, and connectivity – and a significant boost to Slovenia’s profile in the United States.

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2.9.2026

From Europe’s Best Wine Capital to Farm-to-Table Flavours: Culinary...

The latest Taste Slovenia newsletter offers a snapshot of the country’s culinary landscape as summer gives way to autumn – from Maribor, recently named Europe’s Best Wine Capital 2026, to intimate countryside experiences, sustainable fine dining, pumpkin seed oil traditions and a new season of food and wine events.

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2.9.2026

From 880-Year-Old Slovenske Konjice Straight Into the Vineyards

Few places combine a historical town, centuries of wine tradition, striking contemporary architecture, gastronomy and outdoor experiences in such a distinctive setting like Slovenske Konjice – and in autumn, when the vineyards turn golden, the contrasts become even more striking.

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2.9.2026

Why September Is One of the Best Times to Experience Slovenia’s Coast

Warm sea, pleasantly mild temperatures, quieter beaches and a slower Mediterranean rhythm make September one of the most rewarding months to discover Slovenia’s coast. In Strunjan, where dramatic cliffs, salt pans and the Adriatic meet, the change of season is particularly appealing – especially when combined with wellness, outdoor activities and the rest...

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Get INSPIRED, be CREATIVE and FEEL Slovenia. 

If you are looking for inspiration, you have come to the right place. Unique stories from Slovenia are created every day.

Stay up to date and learn what is happening in Slovenian tourism in our Press releases or read the latest News from Slovenia.

Browse through more than 5000 high-resolution photos in our Media Library.

Media Kit - Slovenia

This publication has been specially prepared for journalists, offering an insightful look into the diverse and captivating experiences Slovenia has to offer. Discover exclusive highlights for 2026, thrilling events and unique adventures that will inspire you to explore and write about this hidden green gem in the heart of Europe.


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News from Slovenia

Slovenia will celebrate UNESCO’s International Day of Caves and Karst for the first time on 13 September 2026. Established following a Slovenian initiative,...

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03. 09. 2026

Slovenia to Celebrate UNESCO International Day of Caves and Karst for the First Time

Just one month remains until the 2026 European Road Cycling Championships, which will put Slovenia at the heart of European cycling from 2 to 7 October....

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03. 09. 2026

One Month to Go Until the Biggest Cycling Event in Slovenia’s History

From an LA Lakers team trip that put Lake Bled and Ljubljana in front of millions to the announcement of Slovenia’s first direct United Airlines service...

Read more
02. 09. 2026

Luka Dončić, the Lakers and a New Direct New York Flight

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Top reasons to visit and write about Slovenia in 2026

Fill your year with unparalleled adventures in Slovenia and find out why your next great story may start here. Did you know that Condé Nast Traveler selected Slovenia, Upper Carniola, as one of Europe’s Best Places to Go in 2026?

We’re unveiling inspiring new highlights ready for discovery and storytelling. Dive in, shape your angle and consider this your open invitation to uncover Slovenia’s most enchanting experiences.

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Press releases

Successful tourism destinations are no longer focused primarily on attracting more visitors, but on how to manage growth, visitor flows and destination...

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01. 09. 2026

Tourism Panel at the Bled Strategic Forum Focuses on Strategic Choices for Mature Destinations

According to the latest data from the Statistical Office of the Republic of Slovenia (SURS), Slovenia recorded 2.2 million tourist arrivals and 6.3 million...

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01. 09. 2026

Strong summer tourism results confirm Slovenia’s appeal and the importance of balanced growth

In May 2027, United Airlines will launch a new direct air service between Slovenia and the United States. Operating four times a week between New York...

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25. 08. 2026

Direct New York–Ljubljana Air Link Marks a Major Milestone for Slovenian Tourism

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In 2025, Slovenian Tourist Board Celebrated 30 Years

Discover the journey from the founding of the Tourism Promotion Center of Slovenia to the rise of the Slovenian Tourist Board — 30 years of promoting Slovenia as a green, active and boutique destination on the global stage.

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GO 2025!
NOVA GORICA-GORIZIA

The countdown to 2025 has begun, as Nova Gorica, Slovenia's youngest city, and its neighboring counterpart Gorizia gear up to shine on the European and global cultural stage as a unified, cross-border European Capital of Culture. This monumental event will also place Slovenia in the international spotlight, celebrating its vibrant culture, exceptional art, creative spirit, and distinctive heritage.

Explore European Capital of Culture 2025

NEW & RENOVATED ACCOMMODATIONS IN SLOVENIA 2025

From the Alps to the sea, from cities to the countryside — Slovenia in 2025 offers a fine selection of exciting new options for all those who love discovering unique places to relax. New hotels, stunning glamping sites and countryside accommodations impress with their thoughtful stories and beautiful interior design that go beyond the ordinary.

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Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

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Apotheken Umschau: The charms of Maribor

Apotheken Umschau: The charms of Maribor

Christian Haas, a journalist with the German media Apotheken Umschau, discovers the charms of the city of the world's oldest vine. He pays special attention to the winter fun to be had at Mariborsko Pohorje.

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Wanderlust: Rambling among the Julian Alps

Wanderlust: Rambling among the Julian Alps

For the online edition of Wanderlust, journalist Steve Fallon discovers the charms of the Julian Alps and gives readers tips on how to fill their short break with diverse experiences.

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The Telegraph: Juliana Trail among the 20 best walking holidays

The Telegraph: Juliana Trail among the 20 best walking holidays

The renowned British media giant The Telegraph has compiled a list of the 20 best walking holidays for 2023. Included among the chosen trails is the well-known Juliana Trail.

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Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue Online celebrates the beauty of Slovenia, both in terms of gastronomy and sustainability and active experiences in nature. It also discusses the cycling star Tadej Pogačar, the ambassador of Slovenian tourism.

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The New York Times: Ana Roš, one of the best chefs in the world

The New York Times: Ana Roš, one of the best chefs in the world

One of the world's most respected magazines has turned its attention to chef Ana Roš and presents her impressive story in depth. Though self-taught, her lack of formal training paves the way for boundless creative freedom, a feature vividly reflected...

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Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

To celebrate the launch of the new guide, they have selected seven routes in European countries that are ideal for travelling by electric car. Among them is Slovenia, which is recommended for EV drivers because of its growing network of charging points,...

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Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

The a renowned travel publication Lonely Planet has named the Trans Dinarica cycling trail as one of the Best in Travel Experiences for 2024 for its exceptional quality.

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Le Monde: Slovenia, the country where bees are queens

Le Monde: Slovenia, the country where bees are queens

The French newspaper Le Monde focuses on the rich beekeeping tradition in Slovenia, which has also found its place on the UNESCO Intangible Heritage List. Readers learn more about Slovenia through the work of women beekeepers near Laško.

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National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

Foodies will not have missed the article in National Geographic describing destinations in Europe worth visiting for their exceptional cuisine. Among the 23 destinations, the Soča Valley's culinary reputation is notably enhanced by its gem, Hiša Franko.

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Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler, a titan in global travel, is guiding newlyweds-to-be in discovering the finest honeymoon experiences and it recommends Slovenia as one of the best honeymoon destinations in the summer.

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Travel and Leisure: Ljubljana among the best cities in Europe

Travel and Leisure: Ljubljana among the best cities in Europe

The reputable media Travel and Leisure has published its 15 favourite cities in Europe, as voted by its readers. Achieving a notable 7th place, Ljubljana, the capital of Slovenia, was particularly distinguished by its rich historical character.

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Forbes: A secret winter playground: the Alps of northern Slovenia

Forbes: A secret winter playground: the Alps of northern Slovenia

Travel with journalist Ann Abel through the winter idyll of Kranjska Gora, Velika Planina, Ljubljana, Vogel and Maribor, and get in the cheerful mood in the company of the Kurents in Ptuj.

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BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

Sebastian Kneipp is known for his methods to improve well-being, the most famous of which is alternating bathing in cold and warm water. But did you know that his methods are also used in the Snovik Spa near Kamnik?

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Library of Feel Slovenia podcasts 🔊

Listen or learn more about each theme, with detailed information and useful links by scrolling down to episode guide.

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The Endless Honeymoon: HoneyTrek's Mike and Anne Howard on Slovenia and Traveling the World

Travel Writing about Slovenia: A Conversation with Alex Crevar, the Ambassador of Slovenian Tourism 2022

Transformational Travel in the Logar Valley

A Talk With Kate Wagner About Slovenian Cycling Phenomenon

Olympic Training for the Mind: A Conversation with Sara Isaković

Olympic Training for the Mind: A Conversation with Sara Isaković

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On World's Oldest Grapevine and Maribor

Cycling in Slovenia with Tour de France Champion Tadej Pogačar

A Bee's Eye View on Slovenia

Easter Traditions in Slovenia

Garden Village Bled: Active Getaway Among the Tree Tops

How To Taste Olive Oil: A Visit to the Lisjak Olive Mill

Fonda Fish Farm: the story of the best farmed fish in the world

Slovenian Skiing Success with Ilka Stuhec

The Expat’s View of “the World’s Best Country”

Foreign Writers Inspired by Slovenia

Slovenia’s World Class Chef: An Interview with Ana Roš

Jože Plečnik: Slovenia’s Architectural Shining Star

Celebrate the December Holidays in Slovenia

Safely Enjoying Slovenia’s Mountains

Inside Slovenia’s Role at the Frankfurt Book Fair

Hi-Tech Meets an Alpine Jewel: NFTs and the Ultimate Julian Alps Sensory Adventure

Slovenia's Good Demons: Kurentovanje in Ptuj

When ESPN Comes to Slovenia: An Interview with Renowned Basketball Reporter, Tim MacMahon

Eating Sustainably in Slovenia and Beyond: The EU Food Summit

Slovenia's Wine Traditions: From Saint Martin's Day to Orange and Gold Wines

Exploring Responsible Tourism with Virginia DiGaetano, a Lonely Planet Contributor

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Would you like to know more about us and our work?

A green boutique global destination for high-end visitors seeking diverse and active experiences, peace, and personal benefits. A destination of five-star experiences. This is the vision of the tourist destination Slovenia, as perceived and pursued by the Slovenian Tourist Board. Learn more about us and our work.

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Follow the Michelin Stars in Slovenia

Meet Slovenia's gastronomic stars that are now shining on the Michelin sky.

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Research and analysis

We publish numerous tourism-related research and statistics.

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MY WAY communications platform

Communications platform and updated design concept to support the promotion of Slovenia as a tourist destination. I feel Slovenia - MY WAY.

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Press releases

Here you can learn about what's happening in Slovenian tourism and get an insight into the Slovenian Tourist Board activities and also subscribe to Slovenian press releases.

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News from Slovenia

Here you can get the latest information and media content on Slovenian and global tourism and also subscribe to weekly news.

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About Slovenian Tourist Board

Slovenian Tourist Board is the central national agency for the promotion of tourism.

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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Be up to date about what’s happening in Slovenian tourism. By subscribing to Press releases you will receive the latest press releases and invitations to evets for media in the field of tourism on a weekly basis.

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