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20.3.2025

Svetovni festival turističnega filma na Japonskem nagradil kar dva...

Videa Slovenske turistične organizacije (STO), ki predstavljata Slovenijo kot destinacijo za aktivna doživetja v naravi in kulturna doživetja, sta navdušila strokovno komisijo festivala Japans World’s Tourism Film Festival v deželi vzhajajočega sonca.

More on: Svetovni festival turističnega filma na Japonskem nagradil kar dva promocijska filma Slovenske turistične organizacije

19.3.2025

Gault&Millau Slovenia Unveils the Best of 2025; Tomaž Kavčič Named...

Gault&Millau Slovenia has revealed its highly anticipated list of the country’s top dining establishments for 2025. With the Slovenian Tourist Board as the main partner, the recognition continues to elevate Slovenia's culinary scene on the global stage.

More on: Gault&Millau Slovenia Unveils the Best of 2025; Tomaž Kavčič Named Chef of the Year

18.3.2025

Slovenian and Portuguese Tourist Boards Forge Stronger Ties

The Slovenian Tourist Board and Turismo de Portugal have signed a letter of intent, reaffirming their commitment to fostering deeper bilateral cooperation. The agreement was signed by MSc. Maja Pak Olaj, Director of the Slovenian Tourist Board, and Carlos Sales Abade, President of Turismo de Portugal, as part of the official visit of the President of the...

More on: Slovenian and Portuguese Tourist Boards Forge Stronger Ties

14.3.2025

Tour of Slovenia’s New Date Opens More Opportunities to Showcase Sl...

With the remarkable achievements of Slovenian cycling champions Tadej Pogačar and Primož Roglič, the Tour of Slovenia has solidified its place as a top sporting event, reinforcing Slovenia’s visibility as a world-class cycling destination.

More on: Tour of Slovenia’s New Date Opens More Opportunities to Showcase Slovenia as a Top Cycling Destination

14.3.2025

Slovenia Takes Centre Stage as Partner Country at the Czech Republi...

Slovenia will take centre stage at the 33rd International Tourism Fair, Holiday World & Region World, in Prague from March 14 to 16. At one of the most significant tourism events in Central Europe, Slovenia holds a particularly prestigious role as the official partner country. This offers a unique opportunity to highlight its diverse, authentic and su...

More on: Slovenia Takes Centre Stage as Partner Country at the Czech Republic’s Largest Tourism Fair

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If you are looking for inspiration, you have come to the right place. Unique stories from Slovenia are created every day.

Stay up to date and learn what is happening in Slovenian tourism in our Press releases or read the latest News from Slovenia.

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GO 2025!
NOVA GORICA-GORIZIA

The countdown to 2025 has begun, as Nova Gorica, Slovenia's youngest city, and its neighboring counterpart Gorizia gear up to shine on the European and global cultural stage as a unified, cross-border European Capital of Culture. This monumental event will also place Slovenia in the international spotlight, celebrating its vibrant culture, exceptional art, creative spirit, and distinctive heritage.

Explore European Capital of Culture 2025

Top reasons to visit Slovenia in 2025

Fill your year with unparalleled adventures in Slovenia and check out the reasons why your next great story might just be waiting in Slovenia. 

For each month of 2025, we are unveiling exciting stories waiting to be discovered and written about. Take a journey through these exciting ideas, pitch your own story and consider it an open invitation to explore the enchanting landscapes and experiences that Slovenia has to offer.

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Library of Feel Slovenia podcasts 🔊

Listen or learn more about each theme, with detailed information and useful links by scrolling down to episode guide.

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The Endless Honeymoon: HoneyTrek's Mike and Anne Howard on Slovenia and Traveling the World

Travel Writing about Slovenia: A Conversation with Alex Crevar, the Ambassador of Slovenian Tourism 2022

Transformational Travel in the Logar Valley

A Talk With Kate Wagner About Slovenian Cycling Phenomenon

Olympic Training for the Mind: A Conversation with Sara Isaković

Olympic Training for the Mind: A Conversation with Sara Isaković

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On World's Oldest Grapevine and Maribor

Cycling in Slovenia with Tour de France Champion Tadej Pogačar

A Bee's Eye View on Slovenia

Easter Traditions in Slovenia

Garden Village Bled: Active Getaway Among the Tree Tops

How To Taste Olive Oil: A Visit to the Lisjak Olive Mill

Fonda Fish Farm: the story of the best farmed fish in the world

Slovenian Skiing Success with Ilka Stuhec

The Expat’s View of “the World’s Best Country”

Foreign Writers Inspired by Slovenia

Slovenia’s World Class Chef: An Interview with Ana Roš

Jože Plečnik: Slovenia’s Architectural Shining Star

Celebrate the December Holidays in Slovenia

Safely Enjoying Slovenia’s Mountains

Inside Slovenia’s Role at the Frankfurt Book Fair

Hi-Tech Meets an Alpine Jewel: NFTs and the Ultimate Julian Alps Sensory Adventure

Slovenia's Good Demons: Kurentovanje in Ptuj

When ESPN Comes to Slovenia: An Interview with Renowned Basketball Reporter, Tim MacMahon

Eating Sustainably in Slovenia and Beyond: The EU Food Summit

Slovenia's Wine Traditions: From Saint Martin's Day to Orange and Gold Wines

Exploring Responsible Tourism with Virginia DiGaetano, a Lonely Planet Contributor

Media Kit - Slovenia

This publication has been specially prepared for journalists, offering an insightful look into the diverse and captivating experiences Slovenia has to offer. Discover exclusive highlights for 2025, thrilling events and unique adventures that will inspire you to explore and write about this hidden green gem in the heart of Europe.


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It’s all in our nature.
We are inspired by its beauty,
we are defined by its character,
we feel one with its power.
And when you discover it all
– you will find your best.

Slovenia: it’s all in our nature.

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Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

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The New York Times: Ana Roš, one of the best chefs in the world

The New York Times: Ana Roš, one of the best chefs in the world

One of the world's most respected magazines has turned its attention to chef Ana Roš and presents her impressive story in depth. Though self-taught, her lack of formal training paves the way for boundless creative freedom, a feature vividly reflected...

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Travel and Leisure: Ljubljana among the best cities in Europe

Travel and Leisure: Ljubljana among the best cities in Europe

The reputable media Travel and Leisure has published its 15 favourite cities in Europe, as voted by its readers. Achieving a notable 7th place, Ljubljana, the capital of Slovenia, was particularly distinguished by its rich historical character.

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Wanderlust: Rambling among the Julian Alps

Wanderlust: Rambling among the Julian Alps

For the online edition of Wanderlust, journalist Steve Fallon discovers the charms of the Julian Alps and gives readers tips on how to fill their short break with diverse experiences.

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Apotheken Umschau: The charms of Maribor

Apotheken Umschau: The charms of Maribor

Christian Haas, a journalist with the German media Apotheken Umschau, discovers the charms of the city of the world's oldest vine. He pays special attention to the winter fun to be had at Mariborsko Pohorje.

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Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler, a titan in global travel, is guiding newlyweds-to-be in discovering the finest honeymoon experiences and it recommends Slovenia as one of the best honeymoon destinations in the summer.

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Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

The a renowned travel publication Lonely Planet has named the Trans Dinarica cycling trail as one of the Best in Travel Experiences for 2024 for its exceptional quality.

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Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue Online celebrates the beauty of Slovenia, both in terms of gastronomy and sustainability and active experiences in nature. It also discusses the cycling star Tadej Pogačar, the ambassador of Slovenian tourism.

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National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

Foodies will not have missed the article in National Geographic describing destinations in Europe worth visiting for their exceptional cuisine. Among the 23 destinations, the Soča Valley's culinary reputation is notably enhanced by its gem, Hiša Franko.

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Forbes: A secret winter playground: the Alps of northern Slovenia

Forbes: A secret winter playground: the Alps of northern Slovenia

Travel with journalist Ann Abel through the winter idyll of Kranjska Gora, Velika Planina, Ljubljana, Vogel and Maribor, and get in the cheerful mood in the company of the Kurents in Ptuj.

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Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

To celebrate the launch of the new guide, they have selected seven routes in European countries that are ideal for travelling by electric car. Among them is Slovenia, which is recommended for EV drivers because of its growing network of charging points,...

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BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

Sebastian Kneipp is known for his methods to improve well-being, the most famous of which is alternating bathing in cold and warm water. But did you know that his methods are also used in the Snovik Spa near Kamnik?

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Le Monde: Slovenia, the country where bees are queens

Le Monde: Slovenia, the country where bees are queens

The French newspaper Le Monde focuses on the rich beekeeping tradition in Slovenia, which has also found its place on the UNESCO Intangible Heritage List. Readers learn more about Slovenia through the work of women beekeepers near Laško.

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The Telegraph: Juliana Trail among the 20 best walking holidays

The Telegraph: Juliana Trail among the 20 best walking holidays

The renowned British media giant The Telegraph has compiled a list of the 20 best walking holidays for 2023. Included among the chosen trails is the well-known Juliana Trail.

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NEW & RENOVATED ACCOMMODATIONS IN SLOVENIA 2024

A villa a stone’s throw from Lake Bohinj with a story and history that seem to come from an epic novel. A thriving boutique hotel in the old town centre of Ljubljana. A renovated old bourgeois beauty with a royal name in Slovenj Gradec. A hostel with a lively youthful character far from the city crowds. Picturesque family-run estates and holiday farms where you can truly feel at home.

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e-mail address: press(at)slovenia.info

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