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13.3.2026

TIME Lists Hotel Plesnik Among the World’s Greatest Places 2026

Hotel Plesnik in Logar Valley has been included on the prestigious The World’s Greatest Places 2026 list by TIME. The annual selection highlights 100 remarkable destinations around the world that stand out as exceptional places to visit or stay, celebrated for their distinctive character and memorable experiences.

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6.3.2026

When Light Meets Water: Slovenia’s Gregorjevo Tradition Welcomes Sp...

On the eve of St. Gregory’s Day (Gregorjevo), Slovenian towns celebrate the arrival of spring by floating small illuminated boats – gregorčki – down rivers and streams, reviving a centuries-old craft tradition

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6.3.2026

Gastronomy Stories from Slovenia: First Flavours of Spring

Here is a recap of the latest Gastronomy Stories from Slovenia, celebrating the first fresh flavours of the season. This edition highlights Hotel Plesnik, Slovenia’s zero-waste culinary philosophy featured on the global 50 Best Discovery platform, inspiring Slovenia Green providers, the creative kitchens of RG Bistro and Stara gostilna Krulc, traditional...

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6.3.2026

Koroška Joins the International Meridiem Trail Cycling Route

The Slovenian region of Koroška (Carinthia) and the Municipality of Radlje ob Dravi have joined the international Meridiem Trail project, a cross-border initiative connecting Austria, Slovenia and Hungary. The newly established 600-kilometre Vienna–Villach cycling route, officially opened on 1 March 2026, runs partly through Koroška (Carinthia), strengthe...

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6.3.2026

The Start of Spring Marked by Luka Dončić and Slovenia

Global superstar and ambassador of Slovenian tourism, Luka Dončić, has entered 2026 with a series of remarkable achievements that are resonating across the world and drawing strong attention on the Feel Slovenia social media channels. The Slovenian Tourist Board (STB) has also launched a new video featuring Dončić, which quickly achieved outstanding reach...

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Get INSPIRED, be CREATIVE and FEEL Slovenia. 

If you are looking for inspiration, you have come to the right place. Unique stories from Slovenia are created every day.

Stay up to date and learn what is happening in Slovenian tourism in our Press releases or read the latest News from Slovenia.

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Media Kit - Slovenia

This publication has been specially prepared for journalists, offering an insightful look into the diverse and captivating experiences Slovenia has to offer. Discover exclusive highlights for 2026, thrilling events and unique adventures that will inspire you to explore and write about this hidden green gem in the heart of Europe.


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News from Slovenia

Hotel Plesnik in Logar Valley has been included on the prestigious The World’s Greatest Places 2026 list by TIME. The annual selection highlights 100...

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13. 03. 2026

TIME Lists Hotel Plesnik Among the World’s Greatest Places 2026

Slovenian gastronomy continues to extend its influence beyond national borders. One of the most recognisable names in contemporary European cuisine, chef...

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06. 03. 2026

Ana Roš Expands to the Adriatic: JAZ by Ana Roš Opens First International Location in Poreč

On the eve of St. Gregory’s Day (Gregorjevo), Slovenian towns celebrate the arrival of spring by floating small illuminated boats – gregorčki – down rivers...

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06. 03. 2026

When Light Meets Water: Slovenia’s Gregorjevo Tradition Welcomes Spring

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Top reasons to visit and write about Slovenia in 2026

Fill your year with unparalleled adventures in Slovenia and find out why your next great story may start here. Did you know that Condé Nast Traveler selected Slovenia, Upper Carniola, as one of Europe’s Best Places to Go in 2026?

We’re unveiling inspiring new highlights ready for discovery and storytelling. Dive in, shape your angle and consider this your open invitation to uncover Slovenia’s most enchanting experiences.

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Press releases

The Slovenian Tourist Board (STB), together with 30 partners from destinations and the tourism industry, is successfully concluding its presentation today...

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05. 03. 2026

ITB Berlin 2026: New Business Opportunities, Strengthened Partnerships and Seven Awards for Promotional Excellence for the Slovenian Tourist Board

Slovenia will once again present itself at the world’s leading travel trade show, ITB Berlin, taking place from 3 to 5 March 2026 and celebrating its...

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02. 03. 2026

Bringing the Stories of Historic Towns to the World’s Leading Tourism Stage – Slovenia at ITB Berlin 2026

The Conventa business trade show, now in its 18th edition, is hosting more than 400 participants from 42 countries and introducing a range of new features....

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10. 02. 2026

Conventa 2026 with Numerous Innovations and an Upgraded Sustainability Approach

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In 2025, Slovenian Tourist Board Celebrated 30 Years

Discover the journey from the founding of the Tourism Promotion Center of Slovenia to the rise of the Slovenian Tourist Board — 30 years of promoting Slovenia as a green, active and boutique destination on the global stage.

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GO 2025!
NOVA GORICA-GORIZIA

The countdown to 2025 has begun, as Nova Gorica, Slovenia's youngest city, and its neighboring counterpart Gorizia gear up to shine on the European and global cultural stage as a unified, cross-border European Capital of Culture. This monumental event will also place Slovenia in the international spotlight, celebrating its vibrant culture, exceptional art, creative spirit, and distinctive heritage.

Explore European Capital of Culture 2025

NEW & RENOVATED ACCOMMODATIONS IN SLOVENIA 2025

From the Alps to the sea, from cities to the countryside — Slovenia in 2025 offers a fine selection of exciting new options for all those who love discovering unique places to relax. New hotels, stunning glamping sites and countryside accommodations impress with their thoughtful stories and beautiful interior design that go beyond the ordinary.

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Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

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Wanderlust: Rambling among the Julian Alps

Wanderlust: Rambling among the Julian Alps

For the online edition of Wanderlust, journalist Steve Fallon discovers the charms of the Julian Alps and gives readers tips on how to fill their short break with diverse experiences.

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Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler: Slovenia among the best honeymoon destinations in the world

Condé Nast Traveler, a titan in global travel, is guiding newlyweds-to-be in discovering the finest honeymoon experiences and it recommends Slovenia as one of the best honeymoon destinations in the summer.

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Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

Lonely Planet: Trans Dinarica cycling trail in the 'Best in Travel' 2024 guidebook

The a renowned travel publication Lonely Planet has named the Trans Dinarica cycling trail as one of the Best in Travel Experiences for 2024 for its exceptional quality.

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Apotheken Umschau: The charms of Maribor

Apotheken Umschau: The charms of Maribor

Christian Haas, a journalist with the German media Apotheken Umschau, discovers the charms of the city of the world's oldest vine. He pays special attention to the winter fun to be had at Mariborsko Pohorje.

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Travel and Leisure: Ljubljana among the best cities in Europe

Travel and Leisure: Ljubljana among the best cities in Europe

The reputable media Travel and Leisure has published its 15 favourite cities in Europe, as voted by its readers. Achieving a notable 7th place, Ljubljana, the capital of Slovenia, was particularly distinguished by its rich historical character.

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Le Monde: Slovenia, the country where bees are queens

Le Monde: Slovenia, the country where bees are queens

The French newspaper Le Monde focuses on the rich beekeeping tradition in Slovenia, which has also found its place on the UNESCO Intangible Heritage List. Readers learn more about Slovenia through the work of women beekeepers near Laško.

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National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

National Geographic: Soča Valley gastronomy on the list of the best gourmet getaways in Europe

Foodies will not have missed the article in National Geographic describing destinations in Europe worth visiting for their exceptional cuisine. Among the 23 destinations, the Soča Valley's culinary reputation is notably enhanced by its gem, Hiša Franko.

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The Telegraph: Juliana Trail among the 20 best walking holidays

The Telegraph: Juliana Trail among the 20 best walking holidays

The renowned British media giant The Telegraph has compiled a list of the 20 best walking holidays for 2023. Included among the chosen trails is the well-known Juliana Trail.

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Forbes: A secret winter playground: the Alps of northern Slovenia

Forbes: A secret winter playground: the Alps of northern Slovenia

Travel with journalist Ann Abel through the winter idyll of Kranjska Gora, Velika Planina, Ljubljana, Vogel and Maribor, and get in the cheerful mood in the company of the Kurents in Ptuj.

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BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

BBC: What do wellness guru Sebastian Kneipp and the town of Kamnik have in common?

Sebastian Kneipp is known for his methods to improve well-being, the most famous of which is alternating bathing in cold and warm water. But did you know that his methods are also used in the Snovik Spa near Kamnik?

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The New York Times: Ana Roš, one of the best chefs in the world

The New York Times: Ana Roš, one of the best chefs in the world

One of the world's most respected magazines has turned its attention to chef Ana Roš and presents her impressive story in depth. Though self-taught, her lack of formal training paves the way for boundless creative freedom, a feature vividly reflected...

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Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

Lonely Planet: Slovenia among the 7 destinations to visit by e-vehicle

To celebrate the launch of the new guide, they have selected seven routes in European countries that are ideal for travelling by electric car. Among them is Slovenia, which is recommended for EV drivers because of its growing network of charging points,...

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Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue: Why Slovenia – and its dining scene – should be on your European bucket list

Vogue Online celebrates the beauty of Slovenia, both in terms of gastronomy and sustainability and active experiences in nature. It also discusses the cycling star Tadej Pogačar, the ambassador of Slovenian tourism.

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Library of Feel Slovenia podcasts 🔊

Listen or learn more about each theme, with detailed information and useful links by scrolling down to episode guide.

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The Endless Honeymoon: HoneyTrek's Mike and Anne Howard on Slovenia and Traveling the World

Travel Writing about Slovenia: A Conversation with Alex Crevar, the Ambassador of Slovenian Tourism 2022

Transformational Travel in the Logar Valley

A Talk With Kate Wagner About Slovenian Cycling Phenomenon

Olympic Training for the Mind: A Conversation with Sara Isaković

Olympic Training for the Mind: A Conversation with Sara Isaković

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On World's Oldest Grapevine and Maribor

Cycling in Slovenia with Tour de France Champion Tadej Pogačar

A Bee's Eye View on Slovenia

Easter Traditions in Slovenia

Garden Village Bled: Active Getaway Among the Tree Tops

How To Taste Olive Oil: A Visit to the Lisjak Olive Mill

Fonda Fish Farm: the story of the best farmed fish in the world

Slovenian Skiing Success with Ilka Stuhec

The Expat’s View of “the World’s Best Country”

Foreign Writers Inspired by Slovenia

Slovenia’s World Class Chef: An Interview with Ana Roš

Jože Plečnik: Slovenia’s Architectural Shining Star

Celebrate the December Holidays in Slovenia

Safely Enjoying Slovenia’s Mountains

Inside Slovenia’s Role at the Frankfurt Book Fair

Hi-Tech Meets an Alpine Jewel: NFTs and the Ultimate Julian Alps Sensory Adventure

Slovenia's Good Demons: Kurentovanje in Ptuj

When ESPN Comes to Slovenia: An Interview with Renowned Basketball Reporter, Tim MacMahon

Eating Sustainably in Slovenia and Beyond: The EU Food Summit

Slovenia's Wine Traditions: From Saint Martin's Day to Orange and Gold Wines

Exploring Responsible Tourism with Virginia DiGaetano, a Lonely Planet Contributor

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A green boutique global destination for high-end visitors seeking diverse and active experiences, peace, and personal benefits. A destination of five-star experiences. This is the vision of the tourist destination Slovenia, as perceived and pursued by the Slovenian Tourist Board. Learn more about us and our work.

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Follow the Michelin Stars in Slovenia

Meet Slovenia's gastronomic stars that are now shining on the Michelin sky.

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MY WAY communications platform

Communications platform and updated design concept to support the promotion of Slovenia as a tourist destination. I feel Slovenia - MY WAY.

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Research and analysis

We publish numerous tourism-related research and statistics.

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Press releases

Here you can learn about what's happening in Slovenian tourism and get an insight into the Slovenian Tourist Board activities and also subscribe to Slovenian press releases.

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News from Slovenia

Here you can get the latest information and media content on Slovenian and global tourism and also subscribe to weekly news.

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About Slovenian Tourist Board

Slovenian Tourist Board is the central national agency for the promotion of tourism.

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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Be up to date about what’s happening in Slovenian tourism. By subscribing to Press releases you will receive the latest press releases and invitations to evets for media in the field of tourism on a weekly basis.

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