STB wins four gold and one silver award for excellence in communication at ITB Berlin
In a competition of more than 100 entries from 21 countries, the Slovenian Tourist Board (STB) won four gold and one silver prize in the prestigious international Golden City Gate competition.
The international jury at the ITB Berlin, one of the most important business events in the world, has awarded all five projects entered by the STB. The gold awards went to the Slovenia - Connecting Sports and Tourism business event, the Slovenia Travel Guide, the Slovenia Green promotional documentary and Feel Slovenia the podcast. The silver award went to the video featuring cycling ace Tadej Pogačar. Slovenia was the most successful country in this year's competition.
Business Event, Slovenia - Connecting sports and tourism (MICE & Event National)
The business event was part of a wider promotional campaign designed and implemented by the STB in partnership with the Basketball Federation of Slovenia (KZS) and partners from the Slovenian tourism industry on the occasion of EuroBasket 2022. On the eve of the match (on 5 September 2022) between the then reigning European champion Slovenia and the host country Germany, the STB organised a business meeting of the Slovenian and German tourism industry in Cologne. The event was attended by around 150 representatives of German tourism companies, sports clubs, the media and the German regional authorities, who spoke about the importance of sport for the development of tourism, including Aleksander Sekulić, the Slovenian national basketball team selector, and other distinguished guests. The event significantly contributed to strengthening Slovenia's visibility as a green tourist destination for active outdoor holidays and as an excellent training destination for athletes.
The general travel guide in English, Slovenia. My way of exploring diversity, offers a unique insight into Slovenia's tourism offer and comprehensive description of places to visit and introduces the reader to additional sources of information. It highlights Slovenia's offer and emphasises that Slovenia is a destination for responsible visitors who value nature and health, local culture and authentic experiences. The tourism products are accompanied by invitations from top Slovenian athletes such as basketball player Luka Dončić, sports climber Janja Garnbret and top cyclists Primož Roglič and Tadej Pogačar, Michelin-starred chefs, including the Best Female Chef of 2017 Ana Roš, and experienced guides in the Slovenia Unique Experiences project.
Slovenia Green Documentary (Country International)
This is the first documentary produced at the STB to comprehensively showcase green thinking and the actions of Slovenia's tourism stakeholders in practice in 28 minutes. The focus of the promotional documentary is the Slovenia Green Gourmet Route, which connects the stories of Slovenia Green label winners and presents sustainability through the eyes of locals, destination representatives and tourism providers. The film takes the viewer on Aljaž Tepina's cycling journey from Ljubljana to Soča Valley, Goriška Brda, Vipava Valley and Karst, and back through the capital to Sevnica, Podčetrtek, Ptuj and Maribor, unvealing Slovenia's green story in practice.
Feel Slovenia podcast (Online International)
In 2022, the STB launched the Feel Slovenia podcast series in English. They are aimed especially at foreign guests who would like to learn more about Slovenia. The podcast is hosted by Dr Noah Charney, an American writer and professor living in Slovenia, who through the episodes meets locals, travels, enjoys cuisine and learns about the best of Slovenia. Charney has hosted many of renowned guests, including big names in sport such as Tadej Pogačar, Ilka Štuhec and Sara Isaković, as well as a number of foreign experts such as American journalists Kate Wagner and Alex Crevar. From the launch date (24 January 2022) to 3 February 2023, 4704 downloads have been recorded.
Video featuring Tadej Pogačar: This is my way of freedom. My way of enjoying life (Sustainable Tourism)
Tadej Pogačar, the boy wonder who stunned the cycling world by winning Tour de France, the most prestigious cycling race, twice in a row (2020, 2021), reveals the secret of his success and how he feels connected to Slovenia. It's a story about the incredible energy, team spirit and stunning natural beauty found in Slovenia. Sport is what unites Slovenians and Slovenian athletes are great ambassadorsof the country. The video brings viewers closer to the extraordinary energy that Tadej Pogačar and his childhood friends feel after a long and challenging season abroad, as they ride along some of the most impressive and challenging cycling trails in Slovenia.
Ljubljana Tourism wins two gold awards
Ljubljana Tourism has won two gold awards. The first gold award was for the Plečnik's Ljubljana film in the Arts and Culture category, which was made to celebrate the Plečnik Year in partnership with Squareme. It shows the masterpieces of our greatest master in a way that engages the viewer and invites to visit Plečnik's Ljubljana, which is also a UNESCO World Heritage Site. The second gold for Ljubljana Tourism was won in the City category for the dynamic Extreme Ljubljana sports video, produced by Extrem. The video shows various adrenaline sports events that are unique and can only be experienced in the Slovenian capital.
Last but not least, Slovenia was highlighted in the brand movie from Adria Mobil, which won the Golden Bear in the caravanning category.
The Golden City Gate is one of the most prominent international competitions in the field of tourism marketing. This year, more than 100 entries from 21 countries were received. The entries are judged by an international expert jury, who award gold, silver and bronze prizes. The jury also awards the highest prize, the Diamond Prize. Last year, the STB won the Diamond Award for the Slovenian Stories digital collection.
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