Feel Slovenia Instagram Profile Wins Prestigious InOrbit Award 2024
At the InOrbit Awards 2024, the Slovenian Tourist Board (STB) won the top prize for its outstanding work in the tourism industry with its Instagram profile, Feel Slovenia. This serves as a testament to STB's remarkable efforts in showcasing Slovenia as a captivating tourist destination across social media platforms and echoes the famous saying by Ralph Waldo Emerson who famously said, "Nothing great was ever achieved without enthusiasm." The InOrbit Awards aim to celebrate excellence in the ever-evolving world of digital marketing.
During the award ceremony on April 10 in Portorož, the international jury highlighted the Feel Slovenia Instagram profile as one of the best examples of organic Instagram communications in tourism. They praised its effectiveness in showcasing the country and managing the profile to promote Slovenia. Additionally, the profile was recognized as a finalist in the category of best use of organic reach on social media.
Instagram, as one of the most important social networks today, boasting over 1.4 billion users, offers Slovenia a powerful platform for presenting itself authentically and attractively. Leveraging the platform's visual appeal, Slovenia's diverse tourism offer is showcased, encouraging potential visitors to explore the country and diversifying tourism flows.
Emphasizing organic communication through social media channels is crucial for building strong relationships with followers and fostering two-way communication. The Slovenian Tourist Board (STB) is committed to following these cutting-edge trends and keeps communication strategy agile, with a focus on diverse editorial themes to engage and inspire the audience.
Connectivity across STB's digital platforms, including social media channels like Instagram, as well as our websites www.slovenia.info and www.tasteslovenia.si, plays a major role in the STB's communication strategy. The aim is to deliver timely and engaging content that resonates with the audience. The approach is characterized by memorability, diversity and authenticity, often featuring captivating videos and photos that showcase the essence of Slovenia.
The Feel Slovenia Instagram profile, a partnership project between the Slovenian Tourist Board (STB) and artist/illustrator Nina Kurnik, serves as more than just a platform to display beautiful Slovenian destinations. It plays a crucial role in fostering a relationship between the STB and its followers, creating an interactive space where dialogue and engagement thrive.
Key features of the Feel Slovenia Instagram profile (@feelslovenia):
An impressive base of over 264,000 followers
80 % of the followers are from abroad —an indication of strong international interest in Slovenia
The majority of followers (70%) fall within the age range of 25 to 44 years old, representing a demographic with significant purchasing power and travel intent.
The performance of IG @feelslovenia is noteworthy, contributing to 60-70% of all interactions on posts across all STB's channels.
Nina Colarić Cvirn, Head of Social Media at the STB, emphasized: "The strategic and creative construction of the Feel Slovenia channel is a complex and extensive project, requiring an agile approach while ensuring visual and content consistency and adhering to a clearly defined editorial policy. Over the years, the Feel Slovenia Instagram profile has served as a platform that continually inspires with its unique visuals and fosters a genuine relationship between the STB and its followers. In a digital era, our consistent efforts shine through—the tangible results and positive user reactions serve as our greatest reward."
The prestigious InOrbit award and the remarkable achievements of the Feel Slovenia profile confirm that the STB's social media promotion efforts are heading in the right direction. Follow Feel Slovenia on Instagram and uncover the beauty of Slovenia. Share your photos of Slovenia using the #ifeelsLOVEnia #mojaslovenija hashtags.
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