STB key documents
Flip through or download important documents related to the operation and activities of the Slovenian Tourist Board.
2018–2019 Work Programme of the Slovenian Tourist Board
In 2018 and 2019, the activities of the Slovenian Tourist Board will be focused on increasing Slovenia's recognisability as a ‘green boutique global destination for high-end visitors seeking diverse and active experiences, peace, and personal benefits.’ The 2018–2019 Work Programme of the Slovenian Tourist Board is based on strategic development and marketing guidelines that are proposed by the new 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism.
The 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism
The Government of the Republic of Slovenia at its 151th regular session on 5 October 2017, adopted the 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism.
The Strategy defines 6 key development policies:
- new organisational structure: macro destinations and tourist products,
- institutional and legal framework,
- accommodation, tourist infrastructure, and investments,
- human resources in tourism,
- space, natural and cultural resources,
- small and medium-sized enterprises.
ONKULT – Operational Marketing Plan for Cultural Tourism in Slovenia
The Slovenian Tourist Board defined culture as the central theme of Slovenian tourism in 2018 and 2019. Therefore, the Operational Marketing Plan for cultural tourism in Slovenia (ONCULT) was prepared. It comprises definitions of key value and promotion-related advantages of the cultural and tourist offer in Slovenia, which are summarised in the matrix of the most attractive products, and a set of elements of the cultural and tourist offer by four macroregions in Slovenia. The presentation of TOP offer is rounded off by a cover marketing story with a slogan, which is implemented in individual tools of the Slovenian Tourist Board.