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Tourism in numbers

Tourist arrivals and overnight stays

Below is statistical data on tourist arrivals and overnight stays according to the countries from which they come. The Tourism Barometer has been attached to the interim data, as it contains key information on tourists in Slovenia. The source of the data from the collection below is the Statistical Office of the Republic of Slovenia.

The Year 2024

Slovenia Recovered Faster than the European and World Average

According to the UN World Tourism Organisation, international tourism virtually recovered (99%) pre-pandemic levels in 2024. In 2024, 1.4 billion international tourist arrivals were recorded globally, an increase of 11% or 140 million over 2023. Europe saw 1% more arrivals than in 2019 and 5% over 2023.

Slovenian tourism fully recovered from the pandemic already in 2023 and continues to outperform the global and European average in 2024, with an 8% growth in international arrivals compared to 2019.

Slovenian tourism crafted a remarkable success story in 2024, outperforming both global and European recovery trends following the pandemic, despite numerous challenges. Tourist arrivals surged by 6.3% compared to 2023, reaching an impressive total of 6.58 million visitors. Overnight stays also saw significant growth, rising by 4.5% year-on-year to a record 16.85 million, according to the Statistical Office of the Republic of Slovenia.

 

 

Germany Remains No. 1 Foreign Market

Germany continues to hold its position as the top foreign market for Slovenian tourism in 2024. Overnight stays from German visitors increased by 4% last year, marking a 29% rise compared to pre-pandemic levels. Italy, the second most important market in terms of overnight stays, is recovering at a slower pace with just a 2% growth, still trailing behind its pre-pandemic figures. Austria remains the third key market, while Croatia has surged into fourth place. Croatian visitors, who accounted for 41% of their overnight stays during the winter months in Slovenia last year, made a significant contribution to the country’s deseasonalisation efforts.

Among the fastest-growing markets, the Visegrad countries stand out. Poland saw a 19% year-on-year growth in overnight stays in 2024 and a remarkable 56% increase compared to 2019. Slovakia reported an 11% growth in overnight stays from 2023, with a 51% jump compared to 2019. The French market also showed impressive results, with an 8% increase over 2023 and a 40% rise compared to 2019.

Distant Markets See Strong Growth

The North American market is performing exceptionally well, with the US market up by 18% year-on-year in 2024 and a 25% increase compared to 2019. Asian markets are also showing encouraging signs of recovery, particularly China, with a 46% increase compared to 2023, and Japan, which saw a 20% rise, though both are still below 2019 levels.

Slovenians to Spas, Foreigners to Discover Mountain Municipalities

In 2024, foreign tourists most often stayed in mountain municipalities, Ljubljana and seaside municipalities. Domestic guests remain most loyal to spa municipalities, followed by seaside and mountain municipalities.

Source: Statistical Office of the Republic of Slovenia

 

Publication Tourism in numbers

Annual statistical data of the Statistical Office of the Republic of Slovenia for 2023 shows a year of return of foreign tourists. Slovenian tourism recorded an increase in international tourist arrivals and overnight stays in comparison to 2022. Accommodation facilities registered 6.2 million of tourist arrivals and 16.1 million overnight stays.

Tourism in numbers 2023

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