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Stories from Slovenia

Tourism in numbers

Are you interested in the key figures for Slovenian tourism? Follow the monthly accommodation statistics and explore trends in tourist arrivals and overnight stays.

The 2025 tourism year

International tourist arrivals up by 4%

According to data from the World Tourism Organization, approximately 1.52 billion international tourist arrivals were recorded worldwide in 2025, almost 60 million more than in 2024.

International tourist arrivals increased by 4% in 2025, reflecting strong demand for travel worldwide. Most tourist destinations around the world are performing well, including Slovenia, where arrivals and overnight stays rose by 6% in 2025 compared to 2024.

Source: World Tourism Barometer, January 2026

Foreign tourist arrivals to Slovenia up by 8%

In terms of overnight stays, 2025 surpassed 2024, which had been the most successful year to date. According to the Statistical Office of the Republic of Slovenia, nearly 7 million tourists visited Slovenia in 2025, generating almost 17.8 million overnight stays, representing a 6% year-on-year increase.

Domestic tourists accounted for nearly 4.5 million overnight stays, roughly the same as in 2024, while foreign tourists generated nearly 13.4 million overnight stays, an increase of 8%. In 2025, foreign tourists accounted for approximately three-quarters of all overnight stays (74.9%), while the share of domestic tourists was 25.1%.

Source: Statistical Office of the Republic of Slovenia, January 2026

Donut chart showing the share of overnight stays by domestic and foreign tourists in Slovenia in 2025. Foreign tourists account for 74.9% of total overnight stays, while domestic tourists represent 25.1%. Source: SURS, visualisation by STO, January 2026.

Germany remains the strongest foreign market in 2025

In terms of domestic guests, Slovenia recorded the highest number of overnight stays last year: nearly 4.5 million. Among foreign tourists, Germans generated the highest number of overnight stays in 2025: over 2 million. This is followed by markets generating more than 1 million overnight stays, namely, Italy (1.1 million) and Austria (1 million).

Vertical bar chart showing the markets with the highest number of overnight stays in 2025 and their growth rates compared to 2024. Domestic tourists record around 4.4 million overnight stays (−0.4%), followed by Germany (around 2.1 million, +3.5%), Italy (+8.2%), Austria (+6.0%), Croatia (+10.9%), Czechia (+12.6%), the Netherlands (+11.0%), Hungary (+11.4%), Poland (+15.8%), and France (+8.8%). Source: SURS, visualisation by STO, January 2026.

The highest growth recorded from Poland, Spain and Australia

In 2025, among the more important foreign markets, the highest year-on-year growth rates in overnight stays in Slovenia were recorded as being from Poland (+16.4%), Spain (+15.3%) and Australia (+15.0%). Although these markets do not rank among the largest in absolute terms, they show strong growth dynamics and are therefore increasing their importance in the structure of foreign overnight stays. Above-average growth was also recorded for tourists from the United Kingdom (+13.9%), the Czech Republic (+12.8%), the Netherlands (+11.7%) and the United States (+11.1%).

Horizontal bar chart showing the fastest-growing inbound markets in Slovenian tourism in 2025 (year-on-year growth in overnight stays; markets with at least a 1% share or a minimum of 130,000 overnight stays annually are included). The highest growth is recorded by Poland (+16.4%), followed by Spain (+15.3%), Australia (+15.0%), the United Kingdom (+13.9%), Czechia (+12.8%), the Netherlands (+11.7%), the USA (+11.1%), Hungary (+11.0%), and Croatia (+10.9%). Source: SURS, visualisation by STO, January 2026.

Moderate changes in the monthly distribution of overnight stays

The monthly distribution of overnight stays continues to follow a typical seasonal pattern. Year-on-year comparisons show slightly higher numbers of overnight stays in most months. The differences are more pronounced outside the peak summer months, indicating a gradual spread of overnight stays throughout the year.

Line chart showing monthly overnight stays in Slovenia in 2024 and 2025. Overnight stays are lowest in January (around 750,000), increase steadily towards summer, and peak in July and August (around 3.0–3.3 million), before declining again to November (around 750,000) with a slight increase in December. The 2025 trend closely follows 2024, with slightly higher figures in spring and summer. Source: SURS, visualisation by STO, January 2026.

Tourists aged 35–54 generated the most overnight stays

The age structure of overnight stays shows that in 2025, the largest number of overnight stays was generated by tourists aged 35–44 and 45–54, followed by the 25–34 and 55–64 age groups. A relatively high number of overnight stays was also recorded among tourists aged 65 and over.

Horizontal bar chart showing the number of overnight stays by age group in Slovenia in 2025. The highest number of overnight stays is generated by the 35–44 age group (around 2.9 million) and 45–54 (around 2.8 million), followed by 55–64 (around 2.5 million), 65+ (around 2.4 million) and 25–34 (around 2.4 million). Lower figures are recorded for 7–14 (around 2.0 million) and 15–24 (around 1.9 million), with the lowest for 0–6 (around 0.8 million). Source: SURS, visualisation by STO, January 2026.

The highest growth in overnight stays was recorded in the Šalek Valley  (destination: Velenje-Topolšica)

In 2025, smaller and medium-sized Slovenian tourist destinations also recorded the highest growth in the number of overnight stays. With over 20% year-on-year growth, the Šalek Valley  (destination Velenje-Topolšica) stands out, followed by the Dolenjska region, Nova Gorica and the Vipava Valley, Brda and the Upper Savinja Valley. Growth of over 10% was also recorded in Cerklje na Gorenjskem and Green Karst. The data indicate increasing visitor numbers outside main tourist centres, pointing to a greater spatial dispersion of tourism flows.

Horizontal bar chart showing leading destinations with more than 10% year-on-year growth in overnight stays in 2025. The highest growth is recorded in Velenje/Topolšica (+20.3%) and Dolenjska (+18.9%), followed by Nova Gorica and the Vipava Valley (+17.0%), Brda (+16.7%), Upper Savinja Valley (+14.3%), Cerklje na Gorenjskem (+12.9%), and Green Karst (+10.5%). Source: SURS, visualisation by STO, January 2026.

Source: Statistical Office of the Republic of Slovenia, February 2026

Graphical representations and calculations: Slovenian Tourist Board, February 2026

 

 

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