The Slovenian Tourist Board (STB) is a national tourist board that plans and carries out the marketing of Slovenia’s comprehensive tourist products and services and ensures the sustainable development of Slovenian tourism. Its registered office is in Ljubljana, but it also has representative offices and information offices abroad: in Italy, Austria, Germany and Great Britain.
Slovenian Tourist Board
Dimičeva 13, 1000 Ljubljana, Slovenia
Registration number: 6889859000
Tax ID number: 93477902
Phone no.: +386 1 589 85 50
e-mail address: info(at)slovenia.info
Tourism is people. Learn about us and contact us.
Director General of the Slovenian Tourist Board
Msc. Maja Pak
A green boutique global destination for high-end visitors seeking diverse and active experiences, peace, and personal benefits. A destination of five-star experiences. This is the vision for Slovenia as a tourist destination, which is developed and realised by Mag. Maja Pak, Director General of the Slovenian Tourist Board, together with a dedicated team and over 20 years of experience in tourism."Tourism is a very dynamic field where eight-hour work days do not exist. I enjoy my work, it fills me with energy, positivity and new ideas,” says Pak about her days. Numerous international recognitions and awards, extreme media exposure and successful projects in recent years attest to the fact that Slovenia is becoming not only a globally recognised tourist destination of extraordinary experiences but also a trendsetter and a provider of best practices in sustainable tourism development. This earned Slovenia the title of agreen destination as the first in the world.
Nuša Zajc, Head of the Administration
tel.: 01 589 85 50
e-mail address: nusa.zajc(at)slovenia.info
Digital Content Marketing Department
Alenka Pahor Žvanut, Head of Department
Digital media, websites and applications, social networks, media library, marketing, publications etc.; this is the daily routine of the Digital Content Marketing Department. They plan and implement promotion via digital and social media, develop, design and edit the Slovenia.info website, newsletters, electronic and printed publications and other supporting marketing tools for user communication. "Many new features, constant involvement in digital technologies and good promotional projects," are daily challenges for Alenka Pahor Žvanut, Head of Department, and her team – "an excellent and agile team, full of energy, always willing to take on new challenges and turn them into successful projects”.
Research, Development, Innovation, and EU Projects Department
Nataša Hočevar, Head of Department
What the market profiles of guests who visit Slovenia are, how to get closer to them and how to design tourist products relevant to them. How to develop Slovenian tourism in a way that will produce financial effects and not have any negative impacts on the environment. These are key challenges taken on by the Research, Development, Innovation, and EU Projects Department headed by Nataša Hočevar. It is important to constantly "be one step ahead of others, know and set trends, think outside the box". With a vision of 100 per cent green Slovenia in mind, they devised an internationally recognised certification scheme Slovenia Green and regularly exchange new breakthroughs in Slovenian tourism at the Department's development think tank. Learn about the Snovalec and Sejalec, EDEN and Tourism in numbers. As frequently said by "developers", let the green mindset guide you.
Business Communication Department
Karmen Novarlič, Head of Department
The dynamic, experienced and smiling team of the Business Communication Department headed by Karmen Novarlič is the team that presents Slovenia and its tourist products and business opportunities to the world. They plan and carry out presentations at largest world tourism fairs and exchanges, where Slovenia is always exceptionally visited and commended for its innovative presentations. The peaks of each business year are two largest business events in Slovenian tourism – the Slovenian Incoming Workshop and Days of Slovenian Tourism. The team prepares and carries out tourist workshops, study trips and other business events on European and selected distant markets. Business events are intended for travel organisers, travel agencies, airlines and other members of the business public that significantly influence the enhancement of foreign tourist arrivals to Slovenia.
Corporate PR Department
Livija Kovač Kostantinovič
Global public relations and Marketing
e-mail address: press(at)slovenia.info
"Public relations are an attractive and dynamic field. No two days are the same, which makes me and my colleagues face new challenges time and time again," says about her days Livija Kovač Kostantinovič, Head of Corporate PR Department, who together with her colleagues is responsible for marketing and communication activities of the STB in the domestic market, informs the Slovenian public about STO activities abroad and provides communication support during major events in the Slovenian tourism sector. They organise press conferences, provide answers to journalists' questions and prepare press releases on the work and activities of the STB. Are you familiar with TUR!ZEM, STB’s free trade magazine for management and marketing in tourism, and for sharing topical news from the tourism sector with the weekly newsletter of the Tourist Press Agency (TTA)? These topics are also created here, all in order to present Slovenia as "a top boutique five-star destination."
Department for Legal Affairs, HR and Technical Services
Alenka Malenšek Breznik, Head of Department
"A professional team of experts willing to resolve the most demanding questions in their area of work,” says Alenka Malenšek Breznik, Head of Department for Legal Affairs, HR and Technical Services, about her team. They prepare internal general and individual acts of the Board and provide expert assistance for the management of procurements, requests and calls for tenders. They also prepare legal opinions and provide expert assistance for the preparation of contracts and other documents. The team provides personnel administration, manages procedures in the fields of jobs, training, professional training and training for employees, monitors the careers of their employees, and ensures that regulations regarding health and safety at work are complied with. They harmonise materials for Agency Council sessions and participate in them, and are responsible for the management of the Agency’s assets and documentary and archival materials, as well as of IT. What is the greatest challenge and joy in their work? “Working in a developing and interesting sector, and concluding partnerships with various stakeholders, which adds to successful synergies and joint stories.”
Finance and Accounting Department
Ana Gračanin, Head of Department
Phone no.: ++386 1 589 85 94
e-mail address: ana.gracanin(at)slovenia.info
In the Financial and Accounting Department, Ana Gračaninand her colleagues are responsible for the Agency's liquidity and the implementation of its financial supervision, keep the Agency's books and accounts, and perform daily financial transactions, prepare financial plans, analyses and other reports on financial operations for the needs of the Agency. All this with a smile on their faces and most certainly, in the greenest and most blossoming office of the STB.
Distribution centre of STB
Oppening hours are Monday to Friday from 9:00 to 12:00.
Address: Brnčičeva 51, 1231 Ljubljana
Phone no.: ++386 1 500 08 70
fax: ++386 1 500 08 72
e-mail address: email@example.com
Representative offices of the Slovenian Tourist Board abroad
The representative offices of the STB abroad offer support in promoting and marketing Slovenian tourism in foreign markets.