Research and findings for all who are preparing marketing strategies or want to boost tourism from foreign markets.
Target groups of Slovenian tourism
12 personas or target groups of Slovenian tourism, which differ in their attitude to spending free time, motives and expectations when choosing an individual destination, costs, spending habits, etc.
Identification of market potential
Reports contains information about structure of market and market potential, presence and structure of the target population according to the segments, travel motives and the purchase decision process