Research and findings for all who are preparing marketing strategies or want to boost tourism from foreign markets.

Target groups of Slovenian tourism

Target groups of Slovenian tourism

12 personas or target groups of Slovenian tourism, which differ in their attitude to spending free time, motives and expectations when choosing an individual destination, costs, spending habits, etc. 

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Identification of market potential

Identification of market potential

Reports contains information about structure of market and market potential, presence and structure of the target population according to the segments, travel motives and the purchase decision process, perception and competitive positioning, etc.

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Survey of foreign tourists

Survey of foreign tourists

Results of the survey of foreign tourists carried out by SORS in April, May, July, August, and September 2015 showed the following: Slovenia is mainly a holiday destination, followed by a business tourist destination at approx. 14%.

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