By way of research, the Slovenian Tourist Board carries out numerous activities that include acquiring, analysing, and providing information concerning the field of tourism in order to support the more effective marketing of tourism at all levels.
Overview of major markets and market profiles
Based on available data, we prepare an interesting insight into indivitual markets within Slovenian tourism. The brief descriptions with the latest data are intended for everyone who wishes to increase tourism turnover in markets near and far.
Official statistical data
See the collected statistical data and analyses on tourism turnover, the main sources of which are the Statistical Office of the Republic of Slovenia and the Bank of Slovenia.Explore
Market research and market profiles, green tourism studies and product studies will help you reach the right decisions and draft successful marketing and business strategies.Explore
Slovenian tourism by numbers
An overview of key data recorded for Slovenian tourism, prepared on the basis of monthly data provided by the Statistical Office of the Republic of Slovenia. A special themed publication issued annually by the Slovenian Tourist Board is also available.Explore
The economic significance of tourism
According to the estimate of the World Travel & Tourism Council (WTTC), tourism accounts for almost 13% of GDP in Slovenia. At the same time, tourism is an important export activity that accounts for 8% of total exports and approximately 40% of the export of services in Slovenia's balance of payments. According to data issued by the Bank of Slovenia, income generated by exporting travel increased by 0.35% in 2014 compared to 2013.Explore