Janja Garnbret Continues to Shine as Ambassador of Slovenian Tourism

Today, Slovenia's top climber Janja Garnbret signed an agreement with the STB to promote Slovenia as an exciting destination for thrilling active experiences and a a country of top athletes. Janja, who joined the globally acclaimed Slovenian athletes in promoting Slovenia, when she became the Ambassador of Slovenian tourism in 2022, will continue to ensure that the word about Slovenia reaches many climbing and active holiday enthusiasts.

Garnbret's unparalleled achievements in competitive climbing, including record-breaking gold medals at World Championships and IFSC World Cups, position her as an icon in the sport. Her historic gold medal win at the 2020 Olympics solidifies her legacy as a trailblazer in women's sport climbing. As anticipation builds for her performance at the upcoming Paris Olympics, Garnbret's partnership with the STB promises to captivate global audiences.

MSc. Maja Pak, Director of the Slovenian Tourist Board, expressed enthusiasm for the continued collaboration: "I am delighted that we will continue to strengthen Slovenia's global visibility with Janja Garnbret, the best climber in the world and winner of the first Olympic gold medal in sport climbing. Slovenians are proud of our world-class athletes, whose achievements, enthusiasm and heart inspire millions of sports enthusiasts around the world, and in doing so, arouse fans' interest in the country they come from. With Janja, we look forward to creating new inspiring stories and preparing for the Olympic Games in Paris, for which the STB, together with the Slovenian Olympic Committee and Slovenian athletes, is preparing a special promotional campaign."

In the rapidly expanding sports tourism industry, Slovenia stands out with its natural beauty, favourable climate, adequate infrastructure and exceptional sporting talent. The STB proudly forms partnerships with top Slovenian athletes, the Ambassadors of Slovenian tourism (Luka Dončić, Tadej Pogačar, Primož Roglič and the aforementioned Janja Garnbret), as well as the Dallas Mavericks.

Sport destination - Slovenia

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Ahead of the Paris Olympics, the STB is strengthening promotional efforts across various platforms, including social media and collaborations with esteemed media outlets like Eurosport and National Geographic. Recent coverage in the French daily Le Monde underscores Garnbret's growing international acclaim and her unwavering dedication to excellence.

For more inspiring stories about Janja Garnbret and Slovenia's sporting success, visit our portal.

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