A small piece of the world hides the diversity of pristine nature, picturesque cities, cultural heritage and startling peculiarities. Unique, authentic, boutique adventures await you, as well as hospitable faces of Slovenian tourism – top chefs, generators of 5-star experiences, local travel guides, wellness professionals, committed hoteliers, etc. And us, the creators and explorers of the Slovenian Tourist Board.
The year that is coming to an end has written special stories of Slovenian tourism. New unique experiences, exceptional events, innovative stories. But it was also a year of challenges and concerns characterised in certain areas by natural disasters and floods. And yet we believe that it was also a year of opportunities for a better, more sustainable, friendlier and more engaging tourism. For an even greener Slovenia. Our last story in 2023 should thus consist of an inspiring collection of memories of wonderful stories, high-profile news, sporting achievements, numerous awards and other successes in the year that is coming to an end. And of the people who have made it so exceptional. These are the stars and galaxies that shined the brightest in 2023.
Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.
"Cycling is the right way to see the Western Balkans. This region is perfect for travellers who combine adventure, culture and a glass of wine at the end of the day." More
Travel with journalist Ann Abel through the winter idyll of Kranjska Gora, Velika Planina, Ljubljana, Vogel and Maribor, and get in the cheerful mood in the company of the Kurents in Ptuj.
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To celebrate the launch of the new guide, they have selected seven routes in European countries that are ideal for travelling by electric car. Among them is Slovenia, which is recommended for EV drivers because of its growing network of charging points,...
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The renowned British media giant The Telegraph has compiled a list of the 20 best walking holidays for 2023. Included among the chosen trails is the well-known Juliana Trail.
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Vogue Online celebrates the beauty of Slovenia, both in terms of gastronomy and sustainability and active experiences in nature. It also discusses the cycling star Tadej Pogačar, the ambassador of Slovenian tourism.
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Foodies will not have missed the article in National Geographic describing destinations in Europe worth visiting for their exceptional cuisine. Among the 23 destinations, the Soča Valley's culinary reputation is notably enhanced by its gem, Hiša Franko.
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For the online edition of Wanderlust, journalist Steve Fallon discovers the charms of the Julian Alps and gives readers tips on how to fill their short break with diverse experiences.
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Christian Haas, a journalist with the German media Apotheken Umschau, discovers the charms of the city of the world's oldest vine. He pays special attention to the winter fun to be had at Mariborsko Pohorje.
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The French newspaper Le Monde focuses on the rich beekeeping tradition in Slovenia, which has also found its place on the UNESCO Intangible Heritage List. Readers learn more about Slovenia through the work of women beekeepers near Laško.
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The reputable media Travel and Leisure has published its 15 favourite cities in Europe, as voted by its readers. Achieving a notable 7th place, Ljubljana, the capital of Slovenia, was particularly distinguished by its rich historical character.
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One of the world's most respected magazines has turned its attention to chef Ana Roš and presents her impressive story in depth. Though self-taught, her lack of formal training paves the way for boundless creative freedom, a feature vividly reflected...
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Condé Nast Traveler, a titan in global travel, is guiding newlyweds-to-be in discovering the finest honeymoon experiences and it recommends Slovenia as one of the best honeymoon destinations in the summer.
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The a renowned travel publication Lonely Planet has named the Trans Dinarica cycling trail as one of the Best in Travel Experiences for 2024 for its exceptional quality.
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Sebastian Kneipp is known for his methods to improve well-being, the most famous of which is alternating bathing in cold and warm water. But did you know that his methods are also used in the Snovik Spa near Kamnik?
MoreSlovenian art and culture will be highlighted in our stories as the overarching communication theme over the next two years. They have already received a lot of attention this year. On the occasion of the Slovenian Culture Day, 8 February, we showed a video dedicated to Slovenian culture and art. A literary story announced an extraordinary year that was topped by the renowned Frankfurt Book Fair, where Slovenia was featured as the Guest of Honour. What stories will we learn next year? We are already looking forward to them.
When effort, talent and above-human effort of an individual merge with pristine cheers and crossed fingers, the best medals multiply in their value. This is how it is in Slovenia where the achievements of our athletes are celebrated loudly and passionately. Champions who call green Slovenia their home can be found all around the world, such as basketball wunderkind Luka Dončić, sport climber Janja Garnbret, cyclists Tadej Pogačar and Primož Roglič and many others. At the end of the year, the Slovenian football team caused a stir among the fans by qualifying for UEFA Euro 2024. We also have high expectations for Paris 2024!
Europe’s best rowers are coming to Bled at the end of May.
On 16 September, we were witness to a basketball spectacle at, or more accurately in, Lake Bled. The focus was on the presentation of the new basketball shoe LUKA 2 LAKE BLED, developed in cooperation between Luka Dončić and the legendary Jordan brand. A 3x3 basketball tournament was also held on a floating court in the middle of Lake Bled.
We present some reasons why Slovenia is successful in the field of sports.
Experience the sporting pinnacle of the 2023 winter in Slovenia.
Get ready to cheer on your favourites and come to the idyllic environment of Slovenia’s sports venues.
Feel the Olympic spirit of the young athletes in the city of the oldest vine in the world.
Meet Tadej Pogačar, a young Slovenian cyclists, who has won Tour de France two times in a row.
Meet the Slovenian female climber and ambassador of Slovenian tourism who pushes the boundaries of sport climbing.
Discover the cycling routes of Slovenia, the homeland of Primož Roglič, a top cyclist who became the Olympic champion at the Tokyo Olympics.
Discover the charms of the wine-growing regions around Ormož and Ptuj with Primož Roglič's family.
Love for sports can be noticed at every step, especially at international sporting events hosted by Slovenia. Several sports events were organised in 2023. We started the year with the Nordic World Ski Championships in Planica. Bled hosted the best European rowers and Ljubljana co-hosted the FIBA Women's EuroBasket 2023. The Tour of Slovenia took place on Slovenian roads and Maribor was the venue of the European Youth Olympic Festival.
In late summer, Lake Bled transformed into an unusual sports venue: there was a floating basketball court on the surface of the lake!
Welcome to the land of exceptional sports culture. Get to know the possibilities of why Slovenia is an excellent sports choice for the successful implementation of sports preparations and the organization of recreational and top sports competitions.
Sports tourism is undoubtedly the future of an industry that is very important for Slovenia, and also has significant growth potential. Sport and tourism complement each other in a unique way. I have seen with my own eyes on countless occasions that Slovenian athletes are the best ambassadors for our beautiful country, along with sporting events that attract large crowds. Each of these events is always a great opportunity to promote our places, our culture, our cuisine... and Slovenia really has a lot to be proud of.
Aleksander Čeferin, President of the Union of European Football Associations (UEFA)
The stars of Slovenian cuisine continued to shine. And how brightly they shine! Top-notch, innovative and genuine Slovenian chefs proved that they were not mere shooting stars in the culinary sky and have convinced the experts and inspectors of the renowned Michelin Guide of their excellence for the fourth time in a row. Some 59 Slovenian restaurants are now glowing in the Michelin constellation. In 2023, chef Ana Roš's Hiša Franko can boast no fewer than three Michelin stars, making it the first Slovenian restaurant to be awarded three stars, and the 140th restaurant worldwide to be awarded such a prestigious rating.
Also new in 2023 are two stars for Restaurant Milka in Kranjska Gora, the creative space of chef David Žefran and his team. Seven more Slovenian restaurants can boast one Michelin star. Slovenia is a destination where exquisite equals homely, five-star equals local and divine equals the authentic flavours of Slovenia.
As you move away from the capital, you move closer to the land, to its many organic vegetable gardens and smallholdings, and to the concepts of zero-mile produce and foraging. Here, you will find dishes, prepared with wild herbs, plants, mashrooms, sustainably hunted game and locally caught fish. These are joined by preserves, sourdough bread, ancestral wines, and animals that are consumed from nose to tail – products that would not be out of place in a trendy gastropub but which actually represent the way that Slovenians have thought about, produced and cooked their food for centuries.
The Michelin Guide team – in Michelin Guide 2023
Slovenia is committed to sustainability. It was the first country in the world that was given the title Green Destination. Tourism is developed in an environmental, visitor friendly and local community friendly way. As of 2023, the Green Scheme of Slovenian Tourism, the internationally recognised and multi-award-winning tool for sustainable tourism development in Slovenia, consists of more than 300 members. In September 2023, the Slovenian Tourist Board signed the Glasgow Declaration on Climate Action in Tourism and committed itself to actively contribute to the fight against climate change and the attainment of climate targets by 2050.
The online site Slovenia.info has fresh, rich, informative stories for you every month, which include the most beautiful locations in Slovenia, its destinations and attractions, novelties and tips for the most pristine and unforgettable experiences in Slovenia. Our stories are created in close cooperation with professionals and those who know tourism products best – everything from active outdoor experiences, self-indulgences and taking care of oneself in Slovenian SPAs, to city and cultural attractions and gastronomic delights. Go through some of the most interesting stories that were created in 2023.
What does it mean to be a star in the galaxies of social media? For us, these are not just numbers and algorithms (despite being proud of more than 1.6 million followers of our profiles). These are stories that we know how to present in an innovative, informative, pristine, and visually amazing manner. They are enthusiastic responses and comments of people who are in love with Slovenia, just like us. They are iconic attractions and the most hidden corners that we discover and share together. Are you already following our publications under #ifeelsLOVEnia?
Wellbeing is of the utmost importance for freedivers. And I can’t imagine a better place to find it than at home, in Slovenia.
Alenka Artnik, multiple world record holder in freediving
Dive into the sea of wellbeing, which you can experience just like Artnik in the waters of Slovenia.
Discover the most unique stories and experiences that you won't find anywhere else. Let yourself be inspired by the 5-star boutique experiences under the Slovenia Unique Experiences label. Here you can experience the uniqueness of Slovenia with all your senses and in an unforgettable way. In your own way. One of them is the Untouched by Light Experience – tasting a sparkling wine untouched by light, which received this year’s Sejalec Award.
Turn back time and experience the festive season and Slovenian traditions as they used to be in the days of Prešeren on an authentic Gorenjska homestead.
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Enter the world of the mysterious forests of Kočevje and explore the nature in all its primal glory. This area is home to the largest brown bear population...
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An adrenaline-fuelled adventure in the most famous karst cave in Europe, which will transform you from tourists into explorers.
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Feel the adrenaline rush of a mountain bike ride through the abandoned tunnels of the Mežica Mine under Mount Peca.
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A nostalgic journey in legendary classic cars through Istria’s olive groves.
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A woodland adventure where you will learn all you need to know about mushrooms while relaxing and having fun.
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A culinary experience, in which you will learn about dry ageing of meat products at an acclaimed ham producer in the Prekmurje region and try your hand...
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Sports and culinary route to the four microbreweries of Kamnik, the place with the most breweries per inhabitant in the world.
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A hike on centuries-old Jezersko shepherding trails with an experienced mountaineer.
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A first-class exploration of Pomurje through a guided tour of the family oil mill, where you learn about the traditional processing of pumpkin seed oil...
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An experience that reveals how mining has shaped the landscape of Šaleška Valley and its inhabitants.
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In the magical ambiance of the Fonda Fish Garden, right by the sea and a stone's throw from the Sečovlje Salt Pans, you will learn in a small group everything...
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Taste the world's first sparkling wine produced in complete darkness.
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Become a part of an underground adventure in which you will row through the flooded tunnels of the largest lead and zinc mine in this part of Europe.
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A good breakfast sets you up for a day of exploration and fun in the city. Begin your day with a real Ljubljana breakfast and enjoy the always-lively...
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A unique three-day experience for lovers of fly fishing, pristine nature and clean rivers that includes local cuisine and an unforgettable adventure –...
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An experience that reveals the rich pastoral heritage of the Velika Planina plateau and offers a comfortable break and a modern culinary experience in...
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A journey to the seven castles of Posavje to experience their rich cultural heritage, unforgettable views and culinary treats.
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A 1930s-style noble experience that puts you in the shoes of a legendary entrepreneur on a private visit to what was once Europe's most prestigious leather...
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A documentary experience that opens the door to secret rooms where unusual hotel activities took place during the Iron Curtain period.
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An epic tour with the architect of UNESCO's Ljubljana. An intimate experience of the visionary master and his great mind.
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A forest adventure in which you discover the melodiousness of the trees and learn about the secrets of the forest.
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Learn about the story of the best farmed fish in the world and enjoy its incredible taste.
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Experience a world-class gastronomic adventure in Slovenia's deepest dining room. Enter a time machine and become a part of an underground adventure on...
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Experience the charm of the Slovenian countryside at one of the most traditional homesteads in Prlekija.
Read moreAn Alpine chalet on a hill that could easily become a Bond hideout. A conceptual boutique hotel in the heart of Ljubljana Old Town. A glamping site overlooking the Slovenian coastline, where everything is about wine. A renovated icon on the Portorož promenade. Or a homestead converted into a boutique hotel not far from Predjama Castle. Where will you stay overnight the next time you visit Slovenia? We're unveiling the latest and most exciting accommodation renovations and openings in Slovenia.
We are constantly thinking about new ways of sharing the stories about Slovenia with audiences. In the global collection of podcasts, you can now listen to two provided by the Slovenian Tourist Board. In the Feel Slovenia podcast, the host, Dr Noah Charney, speaks to interesting people and together with them reveals inspiring stories about Slovenia, from traditions and special features, to stories about successful individuals.
Slovenia proved once again that it is an innovative and forward-looking destination that co-creates global trends, utilises new technologies and boldly enters the world of blockchain and metaverse. This year was also characterised by a very special event, the unique NFT experience in the Julian Alps. In the spring, the Ultimate Julian Alps Sensory Experience took the representatives of 15 renowned foreign media outlets into the heart of the Julian Alps. The holders of the exclusive NFT digital token, which was activated for the unique experience of the Julian Alps, were invited to the event. In an innovative way incorporating advanced technology, the project highlighted the importance of a responsible relationship towards nature by drawing attention to the issue of disappearing plant and animal species.
For more information about Slovenia, specific activities, tourism products and destinations, there are several publications available to you. We are creating rich, informative print and digital publications for the general and business community, which we print or upload online. This year’s novelty is a rich publication, Slovenia, sport destination. You are most welcome to read it!
Slovenia is a country of countless opportunities for networking and designing authentic and boutique programmes for travels, holidays and adventures. The calendar of business events was really full this year. On the home front, we highlight the Slovenian Incoming Workshop (SIW) and the Days of Slovenian Tourism, while this year’s WTM London was quite special among foreign fairs and workshops. Why? Slovenia was showcased there (and thrilled!) with the refreshed and upgraded image of the central exhibition space, which boasted modern LED panels showing first-class video content with AI elements.
Awards and accolades proudly received by the Slovenian Tourist Board in the year that is coming to an end.
If you’re looking for that perfect green and safe oasis, you’ve come to the right place. Slovenia is the green heart of Europe, where everyone can find something for themselves. It’s difficult to find such a small region offering so much anywhere else in the world. Four different worlds are combined into a magnificent symphony that can be felt in culture, gastronomy and natural wonders. Whether you enjoy walking well-trodden paths or prefer to turn off the beaten track, you will find stunning beauty and boutique experiences tailored just for you everywhere you go.
We are ready to offer you the best we have. With a great deal of responsibility, your visit to Slovenia will be enjoyable and unforgettable.
Must-see attractions in green Slovenia!
10 best reasons to visit Slovenia in 2024.
Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.
Discover the world of active outdoor adventures in Slovenia.
Pannonian Slovenia – a place to relax in natural spas, try prekmurska gibanica and meet the storks.
Alpine Slovenia, at the heart of the mountains, along lakes and rivers. Visit Triglav National Park, Bled, Bohinj, Kranjska Gora and the Soča Valley.
Liveliness of the capital and nature hikes – to primeval forests.
Enjoy the warmth of the seaside sun caressing your skin or descend to the mysterious world of underground caves.
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