On 16 September, we were witness to a basketball spectacle at, or more accurately in, Lake Bled. The focus was on the presentation of the new basketball shoe LUKA 2 LAKE BLED, developed in cooperation between Luka Dončić and the legendary Jordan brand. A 3x3 basketball tournament was also held on a floating court in the middle of Lake Bled.
Our mission is to inspire your visit to Slovenia by sharing the excellent and unique experiences Slovenian tourism has to offer at www.slovenia.info.
Discover inspiring stories and plan for a time when we are able to travel safely again.
Let’s be responsible today for a better tomorrow.
Spectacular basketball tournament on Lake Bled
16 September was a special day in Bled with an unforgettable basketball spectacle that attracted great interest and spread Slovenia's reputation far beyond its borders. The presentation of the Air Jordan LUKA 2 LAKE BLED sneaker was accompanied by an exciting 3x3 basketball tournament on a floating court in the middle of Lake Bled.
This event was not only about the basketball sneaker and basketball, it was also a celebration of Slovenia’s natural beauty and the connection between sport, culture and sustainability. A unique experience in one of Slovenia's most picturesque locations.
A unique opportunity to boost Slovenia's visibility
The Slovenian Tourist Board (STO) was a key partner in this event, which provided a unique opportunity to increase Slovenia's visibility around the world.
Recognizing the power of global sporting events, the STB celebrates their role in showcasing Slovenia as a premier hub for active getaways and athlete training. These events shine a spotlight on the I feel Slovenia brand, boosting its visibility.
LUKA 2 LAKE BLED sneakers bear the essence of Slovenia deep within their DNA. The new shoe line is his homage to Slovenia and extends beyond a name; the sneakers are characterized by a symphony of colours that evoke the vivid landscapes of Slovenia. Over 20% recycled material finds its place within the fabric of these sneakers, which mirrors Slovenia's sustainability focus and further cements the connection between athlete, brand, and nation.
The young basketball virtuoso Luka Dončić is an ambassador for Slovenian tourism, which added even more value to this event, putting the synergy between sport, sustainable development and Slovenia’s beauty at the forefront.
Luka Dončić, the Slovenian NBA star
Young basketball star Luka Dončić, wearing the jersey of the Dallas Mavericks, has impressed the basketball world and the NBA.
Luka Dončić's affection for Bled is no secret. Alongside the honour of having the latest Air Jordan sneakers named after this iconic place, he chose Bled as the backdrop for his engagement to his girlfriend in July. Luka also loves to share the beauty of this Alpine gem with his international friends, proudly expressing his fondness for the place.
Fans and top-level athletes inspire each other. Athletes make fans happy with their performances, dedication, sacrifice and achievements, and vice versa. The passion and energy brought by fans help athletes to make that extra effort needed in key moments to achieve top results. Join the "family" of passionate fans from Slovenia!
Check out some of the most interesting and useful statistical data about Slovenia.
2.110.547 (1, 2022)
Ljubljana, 293.218 population (1, 2022)
Slovenian, also Hungarian and Italian in their respective ethnically mixed areas
GDP per capita (in EUR)
24.678 € (2021)
Alpine, Pannonian, Mediterranean
Central European Time GMT + 1, in summer GMT + 2
July 21°C, January 0°C
Average height above sea level
Length of coastline
Triglav, 2.864 m
10 reasons to add Slovenia to your travel list
Slovenia is a unique destination committed to sustainability, which offers experiences that are intended for individuals, couples, groups of friends or families all year round. It’s a country where everyone can find something for themselves: active experiences in the embrace of pristine nature, city breaks topped with culture, relaxing holidays in spa centres or gastronomic pampering with local flavours in first-class restaurants. Check out why Slovenia excites travellers and media outlets from around the world and find ideas for your next dream holiday.
Located in the heart of Europe, Slovenia will amaze you with its diverse landscapes—Alpine, Pannonian, Karst, and Mediterranean worlds converge, shaping a unique country. Experience its rich culture, tradition and superb gastronomy.
Ljubljana & Central Slovenia
Liveliness of the capital and nature hikes – to primeval forests.
Have you already added Slovenia to your travel list?
See how you can travel to, and around, green Slovenia, where to stop and what to experience. Regain your strength by enjoying delicious cuisine, have fun at diverse festivals and, when you get weary, find the accommodation that suits you best.
From luxury hotels to tourist farms, from private rooms to camping grounds. An exclusive offer of glamping accommodation or staying at the vineyard cottages. In Slovenia, you will find accommodation to suit every budget and every taste.
The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
General rules of application
Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
Photos and audio-visual recordings (hereafter: materials) may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia, in accordance with these General Terms and Conditions.
The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
The Slovenian Tourist Board reserves the right to revoke a user’s right to use certain materials at any time.
The rights acquired based on these General Terms and Conditions may not be transferred to third parties.
Citing the source and authorship
Photos and audio-visual recordings may only be used with consistent citation of author/co-authors and source: www.slovenia.info.
Rights of use
A registered user of the Media Library shall obtain the following non-exclusive economic rights to use the downloaded photos and audio-visual recordings:
the right of reproduction and distribution,
the right of making available to the public,
the right of public presentation,
the right of including photos in other copyright work.
The above rights refer to all forms of non-commercial and free-of-charge online posts, print media, audio-visual media services and other communication channels, regardless of the type of media (print, digital), which includes:
Digital catalogues, e-magazines, newsletters (solely for the purposes of free distribution);
Publication in print and other media that report on the Slovenian tourism products and services or promote Slovenia as a tourist destination;
Use on social media as part of organic posts (reporting on an event, press releases (solely unpaid posts);
Printed promotional materials, prospectuses, leaflets, brochures (solely for the purposes of free distribution);
Promotional events in the Republic of Slovenia and abroad (e.g., tourism fairs, exchanges, workshops, presentations, etc.) that are exclusively or predominantly intended to promote Slovenia as a tourist destination.
The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
Prohibited forms of using materials/commercial use of materials
Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
Using audio-visual materials is allowed only in the unchanged form available in the Media Library. Transformations, adaptations, clips, embeddings, and instances of using individual shots in one’s own audio-visual works, even if intended for promotional purposes, is prohibited.
Breaches of General Terms and Conditions
Any breach of economic and/or moral rights of the authors of photographs or audio-visual recordings may constitute a criminal offence and may result in substantive and damage liability of the user.
The entity breaching copyright pertaining to the material shall reimburse the Slovenian Tourist Board for all the damage incurred to it due to the breach of rights.
The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
I allow the Slovenian Tourist Board (STO) to record and store anonymised data about my activity on www.slovenia.info, which are used by the STO to provide a better user experience for visitors to the portal in the future. I also confirm that I have been acquainted with my rights related to the personal data provided.
Manager of personal data: Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana Phone: +386 1 5898 550 E-mail: email@example.com
I allow the Slovenian Tourist Board to record and store the displays of my received messages and clicks to links in the received messages with the purpose of providing me with the most high-quality and the most interesting contents for my purposes (profiling). I also confirm that I have been acquainted with my rights related to the provided personal data. Because the Slovenian Tourist Board is trying to send contents that are as high-quality as possible and as interesting to recipients as possible, it would like to measure the responses to its sent announcements. To provide better and better-focused notifications and to adjust future messages, it automatically processes, analyses, and profiles personal data, and the users’ level of interest in the announcements provided is assessed.
Manager of personal data: Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana Phone no.: +386 1 5898 550 E-mail: firstname.lastname@example.org
I allow the Slovenian Tourist Board to record and store the displays of my received messages and clicks to links in the received messages with the purpose of providing me with advertising contents in which I have previously expressed interest (re-marketing). I also confirm that I have been acquainted with my rightsrelated to the provided personal data. Because the Slovenian Tourist Board is trying to show advertising contents that are as high-quality as possible and as interesting to recipients as possible, it would like to use advertisements to once again notify you concerning topics in which you have previously expressed interest. These settings apply to advertisements that are shown through the services of the company Facebook, including Facebook and Instagram, and also through online applications. If you do not agree with the recording and storing of received messages and clicks on links in the received messages with the purpose of displaying advertising contents on topics in which you have previously expressed interest (re-marketing), the same number of advertisements will still be shown, but you might not find them as interesting.
Manager of personal data: Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana Phone no.: +386 1 5898 550 E-mail: email@example.com