16 September was a special day in Bled with an unforgettable basketball spectacle that attracted great interest and spread Slovenia's reputation far beyond its borders. The presentation of the Air Jordan LUKA 2 LAKE BLED sneaker was accompanied by an exciting 3x3 basketball tournament on a floating court in the middle of Lake Bled.
This event was not only about the basketball sneaker and basketball, it was also a celebration of Slovenia’s natural beauty and the connection between sport, culture and sustainability. A unique experience in one of Slovenia's most picturesque locations.
The Slovenian Tourist Board (STO) was a key partner in this event, which provided a unique opportunity to increase Slovenia's visibility around the world.
Recognizing the power of global sporting events, the STB celebrates their role in showcasing Slovenia as a premier hub for active getaways and athlete training. These events shine a spotlight on the I feel Slovenia brand, boosting its visibility.
More about the STB's involvement in the project
LUKA 2 LAKE BLED sneakers bear the essence of Slovenia deep within their DNA. The new shoe line is his homage to Slovenia and extends beyond a name; the sneakers are characterized by a symphony of colours that evoke the vivid landscapes of Slovenia. Over 20% recycled material finds its place within the fabric of these sneakers, which mirrors Slovenia's sustainability focus and further cements the connection between athlete, brand, and nation.
The young basketball virtuoso Luka Dončić is an ambassador for Slovenian tourism, which added even more value to this event, putting the synergy between sport, sustainable development and Slovenia’s beauty at the forefront.
Luka Dončić's affection for Bled is no secret. Alongside the honour of having the latest Air Jordan sneakers named after this iconic place, he chose Bled as the backdrop for his engagement to his girlfriend in July. Luka also loves to share the beauty of this Alpine gem with his international friends, proudly expressing his fondness for the place.
Information and news from the basketball world of Slovenia.
Fans and top-level athletes inspire each other. Athletes make fans happy with their performances, dedication, sacrifice and achievements, and vice versa. The passion and energy brought by fans help athletes to make that extra effort needed in key moments to achieve top results. Join the "family" of passionate fans from Slovenia!
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Slovenia is a unique destination committed to sustainability, which offers experiences that are intended for individuals, couples, groups of friends or families all year round. It’s a country where everyone can find something for themselves: active experiences in the embrace of pristine nature, city breaks topped with culture, relaxing holidays in spa centres or gastronomic pampering with local flavours in first-class restaurants. Check out why Slovenia excites travellers and media outlets from around the world and find ideas for your next dream holiday.
Located in the heart of Europe, Slovenia will amaze you with its diverse landscapes—Alpine, Pannonian, Karst, and Mediterranean worlds converge, shaping a unique country. Experience its rich culture, tradition and superb gastronomy.
Liveliness of the capital and nature hikes – to primeval forests.
Pannonian Slovenia – a place to relax in natural spas, try prekmurska gibanica and meet the storks.
Enjoy the warmth of the seaside sun caressing your skin or descend to the mysterious world of underground caves.
Alpine Slovenia, at the heart of the mountains, along lakes and rivers. Visit Triglav National Park, Bled, Bohinj, Kranjska Gora and the Soča Valley.
See how you can travel to, and around, green Slovenia, where to stop and what to experience. Regain your strength by enjoying delicious cuisine, have fun at diverse festivals and, when you get weary, find the accommodation that suits you best.
Must-see attractions in green Slovenia!
Slovenian treasure troves of world heritage
You can get to Slovenia in different ways – by car or train, by air, bicycle or boat.
From luxury hotels to tourist farms, from private rooms to camping grounds. An exclusive offer of glamping accommodation or staying at the vineyard cottages. In Slovenia, you will find accommodation to suit every budget and every taste.
Home-made or cosmopolitan: choose your ambience and menu in Slovenia.
Enter the world of original adventures.
Learn about the rich tradition of beekeeping in Slovenia and enjoy beekeeping experiences for all your senses.
Visit interesting festivals and cultural events in Slovenia!
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