The Ultimate Julian Alps Sensory Adventure takes the spotlight with the launch of a captivating video and a podcast

The Ultimate Julian Alps Sensory Adventure has taken the spotlight with the launch of a captivating video and a podcast, showcasing an extraordinary fusion of NFT technology and a unique experience in Slovenia. The event, which took place in Bohinj from 29 to 31 May, brought together 15 esteemed journalists from renowned international media outlets, including the UK, Italy, Germany, Switzerland and Slovenia, who had an exclusive opportunity to utilize their digital souvenirs as tickets to the Ultimate Julian Alps Sensory Adventure, granting them access to a truly unparalleled event that seamlessly blended a unique digital experience with an immersive experience in the Julian Alps.

This pioneering project served as a poignant reminder of the significance of adopting a responsible approach to nature, highlighting the plight of endangered plant and animal species in the Julian Alps, including the Alpine mynah and wild rooster. The partnership project between the Slovenian Tourist Board (STB) and the Julian Alps aimed to underscore the critical interconnection between nature and humanity, emphasizing that the future of our planet hinges upon fostering this awareness.

Nestled in the enchanting destination of Bohinj, the journalists were fortunate to call the exquisite Bohinj Hotel their home throughout the event. With its elegant and inviting ambiance, the hotel ensured that every aspect of their stay was a truly unique and unforgettable experience. The journalists also had the privilege of participating in the renowned International Wild Flower Festival, immersing themselves in the vibrant tapestry of nature's floral wonders. This captivating festival every year showcases the beauty and diversity of wildflowers, highlighting their crucial role in preserving nature's delicate balance and biodiversity. Apart from attending the festival, the journalists were also treated to a special dinner prepared by the renowned Michelin-starred chef, Uroš Štefelin. With his culinary expertise, he crafted a delectable feast showcasing the finest local ingredients, paying homage to the region's rich gastronomic heritage.

This exceptional experience was a celebration of the harmonious relationship between nature, culture, and gastronomy, further deepening the journalists' appreciation for the holistic experience of the Julian Alps. We invite you to step into the extraordinary world of the Ultimate Julian Alps Sensory Adventure by watching our captivating video and listening to the podcast.

Back to news