A small piece of the world hides the diversity of pristine nature, picturesque cities, cultural heritage and startling peculiarities. Unique, authentic, boutique adventures await you, as well as hospitable faces of Slovenian tourism – top chefs, generators of 5-star experiences, local travel guides, wellness professionals, committed hoteliers, etc. And us, the creators and explorers of the Slovenian Tourist Board.
The year that is coming to an end brought back life to Slovenia – new and old guests (you, our friends from all corners of the world), unique experiences, exceptional events, and innovative stories. This was, or still is, a year full of challenges but also opportunities for a more sustainable, responsible, friendly and inclusive tourism. For a greener Slovenia. Let the last story in 2022 be an inspiring collection of memories about notable publications, achievements in sports, several awards and other achievements of the passing year. And the people that made it so exceptional. These are the stars and galaxies that shone the most in 2022.
Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. National Geographic placed Slovenia among the 25 most exceptional places and communities to visit in 2023 in the Nature category. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.
"In Slovenia, a longtime leader in sustainable tourism, set off on new gastrotourism biking routes that visit farms, vineyards, cheesemakers, and other food producers." More
Triglav has great symbolic significance for Slovenians, but the climb to the Slovenia's highest mountain has apparently also impressed the UK's The Guardian, which has listed it among the six epic mountain hiking trails in Europe.
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Predjama Castle is considered to be the largest cave castle in the world. Its exceptional location and grandeur attracted the attention of the CNN Travel web portal, which prepared a special report on the castle.
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Slovenia's green capital, Ljubljana, has caught the attention of the French newspaper Le Figaro, which has listed five reasons why it is worth a visit.
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The Austrian newspaper Die Presse, in its reportage, portrays Soča as a river of opposites: a natural paradise and a hell of world war, as a playground for adventure and a place for meditation.
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Explorer, the online community of travellers, hikers and adventurers, has ranked the Walk of Peace from the Alps to the Adriatic as one of the four best new long-distance trails in the world.
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Discover the land of unique charms, as eastern Slovenia is called by the renowned travel media Lonely Planet. The best places to start are Maribor and Ptuj.
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The wild beauty of Slovenia’s largest permanent lake, situated in the heart of the Julian Alps, has also enchanted the French newspaper, Le Monde.
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Slovenia's capital impresses in all seasons. It has also convinced the prestigious Condé Nast Traveller, which has included it in its list of European cities that are also charming in winter.
MoreWhen effort, talent and above-human effort of an individual merge with pristine cheers and crossed fingers, the best medals multiply in their value. This is how it is in Slovenia where the achievements of our athletes are celebrated loudly and passionately. We had a lot to celebrate for in 2022! Champions who call green Slovenia their home can be found all around the world, such as basketball wunderkind Luka Dončić, sport climber Janja Garnbret, cyclists Tadej Pogačar and Primož Roglič and many others. Love for sports can be noticed at every step, especially at international sporting events hosted by Slovenia. There were quite a few such events in 2022, e.g. the Tour of Slovenia (and a section of the stage of the famous Giro d'Italia), the Men’s Volleyball World Championship, the European Women’s Handball Championship, and World Cup events in various disciplines. We’re proud of all of them.
A walk in Ljubljana, my birthplace! When I want to show Slovenia to my friends, it's really difficult to choose from among all the many beautiful places. The Gorenjska region with its stunning views of the Alps, Bled, the Postojna Cave and, of course, the coast are always the winning choices.
Luka Dončić – basketball player, NBA superstar, Slovenia Men National Team member
Slovenia is committed to sustainability. It was the first country in the world that was given the title Green Destination. Tourism is developed in an environmental, visitor friendly and local community friendly way. As of 2022, the Green Scheme of Slovenian Tourism, the internationally recognised and multi-award-winning tool for sustainable tourism development in Slovenia, consists of more than 250 members. These include sustainability-oriented destinations, accommodation providers, natural parks, tourist agencies, attractions and two beaches.
" ... this small country of two million people, blanketed by around 60% forest, has established itself as a world leader when it comes to sustainability." More
Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.
Play interactive videoWatch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.
MoreWe don't have caviar or classical chocolate. Our dishes are - with the exception of certain spices - 100 percent local. We cooperate with almost one hundred farmers. Almost all our vegetables come from Mt Kolovrat above the Soča River, where they are grown in accordance with biodynamic principles.
Ana Roš – the chef who won Hiša Franko its Michelin stars for the third year in a row
The stars of Slovenian cuisine continued to shine. Top-notch, innovative and genuine Slovenian chefs proved that they were not mere shooting stars in the culinary sky and have convinced the experts and inspectors of the renowned Michelin Guide of their excellence for the third time in a row. The Michelin constellation now includes nine splendid star-studded restaurants and many more received accolades for their sustainable approaches and other criteria. The Guide in total features 57 Slovenian restaurants.
The online site Slovenia.info has fresh, rich, informative stories for you every month, which include the most beautiful locations in Slovenia, its destinations and attractions, novelties and tips for the most pristine and unforgettable experiences in Slovenia. Our stories are created in close cooperation with professionals and those who know tourism products best – everything from active outdoor experiences, self-indulgences and taking care of oneself in Slovenian SPAs, to city and cultural attractions and gastronomic delights. Go through some of the most interesting stories that were created in 2022.
What does it mean to be a star in the galaxies of social media? For us, these are not just numbers and algorithms (despite being proud of our 900.000 followers of our profiles). These are stories that we know how to present in an innovative, informative, pristine, and visually amazing manner. They are enthusiastic responses and comments of people who are in love with Slovenia, just like us. They are iconic attractions and the most hidden corners that we discover and share together. Are you already following our publications under #ifeelsLOVEnia?
A modern complex in the centre of Ljubljana with a roof-top pool. An urban hostel for fun-loving travelers. A legendary alpine guest house right next to Lake Jasna, which has been renovated into a superb boutique hotel. Idyllic country houses where time stands still. Or glamping with a view where you'll feel like you're nesting in the treetops. What will you choose for your next holiday in Slovenia? We're unveiling the latest and most exciting accommodation renovations and openings in Slovenia.
Discover the most unique stories and experiences that you won't find anywhere else. Let yourself be inspired by the 5-star boutique experiences under the Slovenia Unique Experiences label. Here you can experience the uniqueness of Slovenia with all your senses and in an unforgettable way. In your own way.
An experience that reveals how mining has shaped the landscape of Šaleška Valley and its inhabitants.
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A documentary experience that opens the door to secret rooms where unusual hotel activities took place during the Iron Curtain period.
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Turn back time and experience the festive season and Slovenian traditions as they used to be in the days of Prešeren on an authentic Gorenjska homestead.
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A good breakfast sets you up for a day of exploration and fun in the city. Begin your day with a real Ljubljana breakfast and enjoy the always-lively...
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Experience the charm of the Slovenian countryside at one of the most traditional homesteads in Prlekija.
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A unique three-day experience for lovers of fly fishing, pristine nature and clean rivers that includes local cuisine and an unforgettable adventure –...
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A 1930s-style noble experience that puts you in the shoes of a legendary entrepreneur on a private visit to what was once Europe's most prestigious leather...
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A woodland adventure where you will learn all you need to know about mushrooms while relaxing and having fun.
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A nostalgic journey in legendary classic cars through Istria’s olive groves.
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An adrenaline-fuelled adventure in the most famous karst cave in Europe, which will transform you from tourists into explorers.
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Experience a world-class gastronomic adventure in Slovenia's deepest dining room. Enter a time machine and become a part of an underground adventure on...
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Learn about the story of the best farmed fish in the world and enjoy its incredible taste.
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An experience that reveals the rich pastoral heritage of the Velika Planina plateau and offers a comfortable break and a modern culinary experience in...
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Feel the adrenaline rush of a mountain bike ride through the abandoned tunnels of the Mežica Mine under Mount Peca.
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A culinary experience, in which you will learn about dry ageing of meat products at an acclaimed ham producer in the Prekmurje region and try your hand...
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Become a part of an underground adventure in which you will row through the flooded tunnels of the largest lead and zinc mine in this part of Europe.
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A first-class exploration of Pomurje through a guided tour of the family oil mill, where you learn about the traditional processing of pumpkin seed oil...
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Sports and culinary route to the four microbreweries of Kamnik, the place with the most breweries per inhabitant in the world.
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An epic tour with the architect of UNESCO's Ljubljana. An intimate experience of the visionary master and his great mind.
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A forest adventure in which you discover the melodiousness of the trees and learn about the secrets of the forest.
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In the magical ambiance of the Fonda Fish Garden, right by the sea and a stone's throw from the Sečovlje Salt Pans, you will learn in a small group everything...
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Enter the world of the mysterious forests of Kočevje and explore the nature in all its primal glory. This area is home to the largest brown bear population...
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Taste the world's first sparkling wine produced in complete darkness.
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A journey to the seven castles of Posavje to experience their rich cultural heritage, unforgettable views and culinary treats.
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A hike on centuries-old Jezersko shepherding trails with an experienced mountaineer.
Read moreWe are constantly thinking about new ways of sharing the stories about Slovenia with audiences. In the global collection of podcasts, you can now listen to two provided by the Slovenian Tourist Board. In the Feel Slovenia podcast, the host, Dr Noah Charney, speaks to interesting people and together with them reveals inspiring stories about Slovenia, from traditions and special features, to stories about successful individuals.
Although, in 2021, we were delighted about the inscription of The works of Jože Plečnik in Ljubljana – Human Centred Urban Design on the UNESCO World Heritage List, the Slovenian collection had increased by two more inscriptions on the UNESCO List of the Intangible Cultural Heritage by the end of this year, i.e. Beekeeping in Slovenia, a way of life, and Lipizzan horse breeding traditions.
I come to Ljubljana, Slovenia's capital, for my everyday training and to enjoy the hustle and bustle of the streets and the convivial atmosphere on the embankments of the Ljubljanica River. At home, in the Koroška region, I enjoy the tranquillity of the forests and hills. And this is the charm of Slovenia: it's so diverse!
Janja Garnbret – sport climber, Olympic gold winner, and multiple World and European champion
Slovenia is a country of countless opportunities for networking and designing authentic and boutique programmes for travels, holidays and adventures. At the time when meetings at fairs and exchanges were not a prudent course of action, we designed innovative online training courses. Would you prefer to meet in person? Check out the calendar of business events or attend the Slovenian Incoming Workshop (SIW).
An increasingly better known secret, Slovenia is one of the world’s last great forest paradises, full of beautiful places to visit and teeming with delicious things to eat.
Ann Abel, Forbes
Slovenia proved once again that it is an innovative and forward-looking destination that co-creates global trends, utilises new technologies and boldly enters the world of blockchain and metaverse. It is specifically the first country to issue NFTs in the form of a collection of 15,000 unique 3D digital icons, exclusive panoramas and 360-degree high-resolution photographs. This presents a new platform for the promotion of Slovenia as a tourist destination. The story will continue, as the new NFT collection and the exclusive event that is to take place in 2023 were presented by the STO in partnership with the Julian Alps at WTM London.
Awards and accolades proudly received by the Slovenian Tourist Board in the year that is coming to an end.
National Geographic placed Slovenia among the 25 most extraordinary places and communities to visit in 2023.
At the Golden City Gate Awards, the STB received the diamond award for the Slovenian Stories digital collection, which was a partnership project between the global non-commercial initiative Google Arts & Culture and the STB. The STB also received...
For more information about Slovenia, specific activities, tourism products and destinations, there are several publications available to you. We are creating rich, informative print and digital publications for the general and business community, which we print or upload online. This year, we are particularly proud of the brand-new general catalogue about Slovenia called Slovenia. My Way of Exploring Diversity. Browse through it!
Get to know Slovenia, a destination for responsible people who appreciate nature and health, local culture and authentic experiences and wish to explore the contrasts between four geographical areas. Presentations of tourism products are accompanied by invitations from Slovenian athletes, top chefs awarded with Michelin stars, and experienced guides as part of the Slovenia Unique Experiences project.
If you’re looking for that perfect green and safe oasis, you’ve come to the right place. Slovenia is the green heart of Europe, where everyone can find something for themselves. It’s difficult to find such a small region offering so much anywhere else in the world. Four different worlds are combined into a magnificent symphony that can be felt in culture, gastronomy and natural wonders. Whether you enjoy walking well-trodden paths or prefer to turn off the beaten track, you will find stunning beauty and boutique experiences tailored just for you everywhere you go.
We are ready to offer you the best we have. With a great deal of responsibility, your visit to Slovenia will be enjoyable and unforgettable.
Must-see attractions in green Slovenia!
10 best reasons to visit Slovenia in 2024.
Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.
Discover the world of active outdoor adventures in Slovenia.
Pannonian Slovenia – a place to relax in natural spas, try prekmurska gibanica and meet the storks.
Alpine Slovenia, at the heart of the mountains, along lakes and rivers. Visit Triglav National Park, Bled, Bohinj, Kranjska Gora and the Soča Valley.
Liveliness of the capital and nature hikes – to primeval forests.
Enjoy the warmth of the seaside sun caressing your skin or descend to the mysterious world of underground caves.
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