🌿 Slovenia. A sustainable destination in the green heart of Europe.🌿

A small piece of the world hides the diversity of pristine nature, picturesque cities, cultural heritage and startling peculiarities. Unique, authentic, boutique adventures await you, as well as hospitable faces of Slovenian tourism – top chefs, generators of 5-star experiences, local travel guides, wellness professionals, committed hoteliers, etc. And us, the creators and explorers of the Slovenian Tourist Board. 

One more year has passed which, the same as last year, was marked by changes, adjustments, novelties. A year full of challenges and even opportunities for better and more sustainable and friendly tourism. For a greener Slovenia. Let the last story in 2021 be an inspiring collection of memories about notable publications, achievements in sports, several awards and other achievements of the passing year. And the people that made it so exceptional. These are the stars and galaxies that shone the most in 2021. 

CULINARY STARS

During the year in which Slovenia was bestowed the title European Region of Gastronomy 2021, the stars of Slovenian cuisine shone again. Top, innovative, pristine Slovenian chefs have proved that they are not just falling stars on the gastronomic sky and have convinced the connoisseurs of the famous Michelin Guide for the second year in a row. The Michelin galaxy therefore includes six outstanding restaurants with stars, and more of them have been recognised due to their sustainable approaches and other criteria. In addition to the two Michelin stars, the culinary master Ana Roš from Hiša Franko also ranked 7th in the Best Chef Awards 2021, and Maša Salopek (also from Hiša Franko) was declared the best pastry chef in the world. 

In my eyes the kitchen is a symbiosis of three elements – the environment, the seasons and the chef’s personality.

Ana Roš – the chef who won Hiša Franko its Michelin stars for the second year in a row

SPORT STARS

When effort, talent and above-human effort of an individual merge with pristine cheers and crossed fingers, the best medals multiply in their value. This is how it is in Slovenia where the achievements of our athletes are celebrated loudly and passionately. We had a lot to celebrate for in 2021! Of the sporting events that happened in Slovenia (we were also part of the renowned Giro d’Italia cycling event), we celebrated the medals and achievements from prestigious cycling races, Olympic and Paralympic games, world and European competitions or the best leagues in the world, etc. You will find champions everywhere who call the green Slovenia their home. The basketball magician Luka Dončić, cycling stars Tadej Pogačar and Primož Roglič, Olympians and Paralympians, teams, etc. We are proud of them!

When you are good, you can be good everywhere! But every athlete knows that victory in front of the home crowd is the best. Olympic medals, medals from the largest races are a major treasure, but that nice feeling comes from the Tour of Slovenia. I invite our colleagues to our hills and turns!

Tadej Pogačar – two-time Tour de France winner and recipient of an Olympic medal

COVER STARS

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

IF ONE WORD COULD DESCRIBE SLOVENIA, IT WOULD BE GREEN – LITERALLY AND FIGURATIVELY.

Lonely Planet has placed Slovenia fifth among the top 10 destinations to visit in 2022

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STARS OF SUSTAINABILITY 🌿

Slovenia is committed to sustainability. It was the first country in the world that was given the title Green Destination. Tourism is developed in an environmental, visitor friendly and local community friendly way. The green scheme of Slovenian tourism, the internationally recognised and rewarded tool for the development of sustainable tourism in Slovenia, achieved a new milestone in 2021. The Slovenia Green family now includes more than 180 members. The latter includes sustainable destinations, accommodation providers, natural parks, tourist agencies and attractions.

The prestigious global travel magazine Condé Nast Traveller named Slovenia one of the top 10 sustainable destinations to visit in 2021. More

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

Play interactive video

Take a tour through our green story

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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A CONSTELLATION OF STORIES

The online portal Slovenia.info has fresh, rich, informative stories for you every month, which include the most beautiful locations in Slovenia, its destinations and attractions, novelties and tips for the most pristine and unforgettable experiences in Slovenia. Our stories are created in close cooperation with professionals and those who know tourism products best – everything from active outdoor experiences, self-indulgences and taking care of oneself in Slovenian SPAs, to city and cultural attractions and gastronomic delights. Go through some of the most interesting stories that were created in 2021.

 

THE GALAXY #IFEELSLOVENIA

What does it mean to be a star in the galaxies of social media? For us, these are not just numbers and algorithms (despite being proud of our 1.7 million followers of our profiles). These are stories that we know how to present in an innovative, informative, pristine, and visually amazing manner. They are enthusiastic responses and comments of people who are in love with Slovenia, just like us. They are iconic figures and the most hidden corners that we discover and share together. Are you already following our publications under #ifeelsLOVEnia?

“This compact Central European country with its fairytale mountain scenes of Baroque-spired churches and wooden hayracks has long since punched above its size as a hero of green tourism.” 

Condé Nast Traveller  12 sustainable destinations we’d love to visit in 2022: The nourishing mountains of Slovenia

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A CONSTELLATION OF UNIQUE EXPERIENCES

Discover the most unique stories and experiences that you won't find anywhere else. Let yourself be inspired by the 5-star boutique experiences under the Slovenia Unique Experiences label. Here you can experience the uniqueness of Slovenia with all your senses and in an unforgettable way. In your own way.

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SLOVENIAN STORIES ON THE GOOGLE ARTS & CULTURE PLATFORM

Slovenia is the green heart of Europe, with a diverse and magical natural landscape and rich cultural heritage, customs, legends and tales that merge into a single story of a charming land between the Alps and the Adriatic, between the Pannonian plains and the mysterious Karst. Picturesque stories that represent the green country and its people in a unique way have come to life on the Google Arts & Culture global platform. Visually stunning stories present Slovenia to the world audience like never before, through a mixture of exquisite images, carefully written stories, illustrations, videos and even folk tales that can serve as bedtime stories for the youngest ones.

Step into Stories

STARS OF BUSINESS MEETINGS

Slovenia is a country of countless opportunities for networking and making authentic and boutique programmes for travel, holidays and adventures. In the period when meetings at fairs and stock markets were not the first choice, we designed virtual commercial events, workshops and meetings.

“They call the Soča the emerald river. To my eyes it’s turquoise, or sometimes a shocking shade of sapphire. Or like crushed crystal, coaxed into flow. Either way, it’s irresistible.”

The Guardian - Slovenia’s new Juliana Trail reveals a land of water, rock and forest

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A CONSTELLATION OF INFORMATION

For more information about Slovenia, specific activities, tourism products and destinations, there are several publications available to you. We are creating rich, informative print and digital publications for the general and business community, which we print or upload online. This year’s novelty are the two interactive manuals!

 

Interactive Media KIT 2021

Interactive Media KIT 2021

Take time to browse through the interactive version of the Media Kit 2021. The best experienced in the desktop version, do not forget to turn on the speakers and enjoy in videos showcasing the diversity of Slovenia, special hints for 2021, exciting unique experiences and unforgettable events, which will inspire you to explore and write about Slovenia. Diversity guaranteed, excitement as well!



Interactive Travel Agent's Manual 2021

Interactive Travel Agent's Manual 2021

Take time to browse through the interactive version of the Travel Agent's Manual 2021. The best experienced in the desktop version, do not forget to turn on the speakers and enjoy in the videos showcasing the beauties of Slovenia. Allow us to guide you through the latest news and useful information, including the contacts of incoming agencies and representative offices, meeting opportunities and greatest reasons for choosing Slovenia in 2021. Feel inspired by the diversity of this little hidden green gem in the heart of Europe.



Slovenia is waiting for you to explore it. In your own way.

If you’re looking for that perfect green and safe oasis, you’ve come to the right place. Slovenia is the green heart of Europe, where everyone can find something for themselves. It’s difficult to find such a small region offering so much anywhere else in the world. Four different worlds are combined into a magnificent symphony that can be felt in culture, gastronomy and natural wonders. Whether you enjoy walking well-trodden paths or prefer to turn off the beaten track, you will find stunning beauty and boutique experiences tailored just for you everywhere you go.

We are ready to offer you the best we have. With a great deal of responsibility, your visit to Slovenia will be enjoyable and unforgettable.

Top 10 sights

Must-see attractions in green Slovenia!

Top 10 sights

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10 evergreen reasons to visit Slovenia in 2022

10 best reasons to visit Slovenia.

10 evergreen reasons to visit Slovenia in 2022

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Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Spas and health resorts

Spas and health resorts

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Active holidays

Discover the world of active outdoor adventures in Slovenia.

Active holidays

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Thermal Pannonian Slovenia

Pannonian Slovenia – a place to relax in natural spas, try prekmurska gibanica and meet the storks.

Thermal Pannonian Slovenia

Thermal Pannonian Slovenia

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Alpine Slovenia

Alpine Slovenia, at the heart of the mountains, along lakes and rivers. Visit Triglav National Park, Bled, Bohinj, Kranjska Gora and the Soča Valley.

Alpine Slovenia

Alpine Slovenia

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Ljubljana & Central Slovenia

Liveliness of the capital and nature hikes – to primeval forests.

Ljubljana & Central Slovenia

Ljubljana & Central Slovenia

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The Mediterranean & the Karst in Slovenia

Enjoy the warmth of the seaside sun caressing your skin or descend to the mysterious world of underground caves.

The Mediterranean & the Karst in Slovenia

The Mediterranean & the Karst in Slovenia

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Stories from Slovenia

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