On the Tour of Slovenia with top cyclists
The Tour of Slovenia has a long tradition, and this year will mark its 27th edition, taking place between 9 and 13 June.
The international cycling race organised by the Adria Mobil Cycling Club has been the largest and most high-profile cycling event in Slovenia for a number of years. The tour had high ratings when broadcast on RTV Slovenija and after being placed on the Eurosport programme, including great promotion coverage of all tour sponsors and partners. More than 10 million viewers watched the live broadcast of the 2019 tour.
In the international environment, the Tour of Slovenia has strengthened its visibility and reputation, having hosted numerous world-class cyclists and teams. During its history, the tour has developed into a unique sports project that connects the whole of Slovenia through its diverse route stages, attracting numerous spectators along the road and to TV screens and as such serves as an excellent promotion of Slovenia as a boutique tourist destination.
Slovenia: the rising star in the cycling world
Cycling is very popular in Slovenia and the country is further boosting its recognisability with such events, showing that it is an excellent destination for cycling and active holidays. In recent years, the green country in the heart of Europe has established its place among the global cycling elite, especially due to the exceptional success of Slovenian cyclists headed by the extraordinary Primož Roglič and Tadej Pogačar. Numerous times, Slovenia has also proved itself as a successful host of large sports competitions.
And the Tour of Slovenia is no exception. The tour has drawn the attention of the global public and that of the umbrella cycling organisation. The International Cycling Union (UCI) has qualified the tour as UCI Hors Class, which is the highest competition rank in road cycling of the UCI World Tour series.
Live broadcast on Eurosport: a treat for millions of viewers
As in previous years, a live broadcast of the tour will also take place on the Eurosport network this year. Between 9 and 13 June 2021, millions of viewers will be able to watch professional cyclists pedal their way through green Slovenia while tackling ascents, descents and flat terrain, and they will be able to admire stunning helicopter footage of the breathtaking scenery.
The 2019 Tour of Slovenia in numbers
The last Tour of Slovenia, which took place in 2019, captured exceptional attention from the media, which fills us with optimism and excitement for this year’s race as well.
- Some 58 hours of the 2019 Tour of Slovenia were broadcast and watched by more than 10 million viewers.
- The www.tourofslovenia.si website registered some 540,000 views.
- The reach of posts on the official Facebook profile of the tour amounted to 700,000 views.
- The gross value of all media posts totalled almost EUR 35 million.
- According to the data of the Google web browser, the 26th Tour of Slovenia was ranked among the top 10 most searched events in Slovenia, as searched by Slovenian users in 2019.