Slovenia is truly unique. Where else can you admire the unspoilt beauty of mountain valleys, the mysterious environment of the Karst underworld, swim in the Adriatic Sea, and take a stroll in the fields of the Pannonian Plain in just one day? Stunning nature with lakes, rivers, and waterfalls, small picturesque historical towns, and other breath-taking photogenic locations, good transport connectivity, and world-class local production companies are what attracts numerous film-makers and advertising gurus from the greatest global brands to us.
The world’s largest online retailer Amazon decided to film this year's Christmas ad in Slovenia’s capital city of Ljubljana, and the ad is quite special and exceptional in every way, especially considering the current world situation.
Amazon was impressed by Ljubljana's urban appearance in which different central European architectural influences meet, creating the attractive image of a city at a crossroads between Vienna, Venice, and Budapest.
Slovenia has also been discovered by the sweetest European brands. The legendary German Milka chocolate reveals the magical Alpine world in its advertisement. The TV ad shows us the most picturesque scenes of medieval towns, such as Bled, the thousand-year-old Škofja Loka, whose medieval play placed it on the UNESCO world heritage list, and Slovenia's chocolate capital, Radovljica.
In Radovljica, home to the largest chocolate festival in Slovenia, you can enjoy sweet treats all year round. The Italian sweets manufacturer Bauli also knows this, so it borrowed its image to create a sweet holiday atmosphere.
Did you know that some of the most stunning scenes from the Disney blockbuster film The Chronicles of Narnia: Prince Caspian (2008) were recorded on the River Soča? Our emerald beauty served as the backdrop for the epic cinematic battle at the confluence of the River Soča and the Gljun Stream not far from Bovec. In the film directed by Andrew Adamson, the Soča Valley became the fairy-tale Fords of Beruna for just a few minutes on screen, and even a wooden bridge was built for the purposes of filming. It was removed after filming, but this shouldn't keep you from visiting this incredible valley that will inspire you with plenty of possibilities for an active holiday.
In 1986, the action film and martial arts master, legendary actor Jackie Chan, filmed the Armour of God at Predjama Castle near Postojna. The film is full of exciting scenes, the most famous being that in which Chan jumps onto a balcony from a cliff. The actor injured himself badly as he climbed on the rock face under the castle, but he soon returned to set after his operation and finished filming. One could say that Predjama Castle has two legendary heroes: the knight Erazem of Predjama and the actor Jackie Chan.
Discover Predjama castle and Postojna cave
Numerous global car brands have found their ideal setting for filming advertisements in Slovenia. Mercedes takes us on a ride through Slovenia’s iconic towns, from the Alpine Lake Bled and the picturesque glacial Logar Valley to Piran, one of the most beautiful medieval towns on the Adriatic coast, and the largest cave castle in the world, the stunning Predjama Castle built into a precipitous karst rock face.
Discover Logar Valley and Upper Savinja Valley
Ferrari takes us along Slovenia’s Adriatic coast to the mysterious world of the Kočevsko region, dominated by the most extensive primordial forests in Slovenia. Ferrari’s advertisement features exciting winding mountain roads and breath-taking panoramic views of the karst Loška Stena rock formation. These car manufacturing giants are also followed by Porsche, Honda, Škoda, Audi, BMW, and Fiat, each on their own path of exploring Slovenia’s dynamic landscape.
Ljubljana made an impression on the South Korean film crew from the popular South Korean TV show Black Knight. As you watch the episodes, you’ll notice Slovenia's most recognisable locations, from the incredible works by the architect Jože Plečnik in Ljubljana to the medieval panoramic vistas over the Alpine Lake Bled and the Mediterranean town centre of Piran.
The Hollywood star Pierce Brosnan, who is considered to be one of the most popular 007 actors, filmed some of the scenes from the film Death Train (1993) in Slovenia in the early 1990's. The film crew making the action film, which failed to achieve much success, filmed on the railway between Ljubljana and Kočevje, more specifically near the town of Ribnica. In the film, the actor played a UN agent who must prevent a Russian general from using nuclear bombs transported by a freight train. However, Ribnica and the Kočevsko region are actually mainly famous for their unspoilt nature, age-old forests, traditional food, and craftsmanship heritage.
Centuries ago, the famous cartographer Janez Vajkard Valvasor described the mysterious beauty of the Županova Jama Cave in Cerovo, a small hamlet between Grosuplje and Turjak. This cave, which is now a tourist cave and one of the major local attractions, also served as the backdrop for the famous Winnetou. In the 1965 film Old Surehand, in which the role of the main hero from the Apache Indian tribe was played by Pierre Brice, there are also some scenes that were filmed in the Županova Jama Cave.
Imagination or originality? When it comes to film scenes, you want both! Allow an idea to become reality with the help of unspoilt filming locations
that, in the real world, go from the mountains to the sea, from the underground to the plains.
Slovenia is a land of many attractive filming location which can be reached more quickly than those anywhere else due to the short distances involved. It takes just over an hour’s drive from Slovenia’s capital of Ljubljana in any direction to reach a completely different landscape, architectural style, and diverse and unspoilt nature.
Liveliness of the capital and nature hikes – to primeval forests.
Slovenia in the eyes of the global media and the country’s top features that will inspire you to plan your visit.
Small towns for big adventures.
Feeling good between health resorts and wine-growing hills.
Must-see attractions in green Slovenia!
Activities among the highest mountains and the wildest waters.
Global surprises from salt pans to karst caves.
Search for refreshing moments along Slovenia’s most picturesque lakes
Privacy settings