For more than a decade, the Slovenian Tourist Board has been promoting innovativeness in Slovenian tourism and supporting the development of innovative products and inventive projects. The Sejalec and Snovalec calls for applications awarding creative ideas and products of destinations and providers are in the forefront.


The Sejalec is an award given for creative and innovative achievements in Slovenian tourism. It rewards innovations that have already been implemented and successfully contribute to the greater recognisability of Slovenia’s tourist offer. Sejalec award winners have exciting new approaches, they are unusual, original, and they cover the areas of marketing, business-mindedness, and the promotion of Slovenian tourism.

Award winners are also provided with additional promotion by being highlighted on the national tourism web portal and by being included in the promotional activities of the Slovenian Tourist Board.

A selection of the most innovative tourist products of 2018

Sixteen applications were received to compete for the 2018 Sejalec Award for the most innovative tourist products. Two applications did not meet the conditions, so 14 applications were in the running for the 2018 Sejalec title. The full list is available here.

The finalists for the 2018 Sejalec Award included BIG BERRY Luxury Lifestyle Resort, the Shepherd Dwarf Trail in Krvavec, and SlovenianBears – a bear-friendly photography experience. The winning concept was announced during the Days of Slovenian Tourism, which took place in Portorož in October.

Read the story of 2018 Sejalec award winner - SlovenianBears

A bear-friendly photography experience

Miha Mlakar, the man who created the unique boutique brown bear photo hunt experience SlovenianBears, has been excited about these furry brown beasts since he was little. During guided tours, which are limited to a maximum of 6 people, guests follow the migration paths of the brown bear from Čaber to Cerknica and try to get the best possible photograph of this animal in its natural environment. The experience is safe and animal-friendly. There are 20 observation posts, which have the best conditions for filming and taking photographs of brown bears. At these observation posts, there are camera stands and supports, and only 2–4 guests can be in a single observation post at a time. The best conditions for observing and taking photographs of brown bears are in the afternoon. You can enjoy the brown bear photo hunt and observation experience from May to September.



The Snovalec award supports the realisation of creative, inventive, and innovative ideas in tourism and is intended for all those who seek confirmation that they are on the right path with regard to implementing ideas in tourism. Award winners receive financial, promotional, and professional support. As projects by Snovalec award winners are implemented, they can become innovations that will be ready in the future to become candidates for the Sejalec award.

This is an annual competition with a monetary fund contributed by the Ministry of Economic Development and Technology – Tourism and Internationalisation Directorate in cooperation with the STB for the purpose of promoting the innovative development of Slovenian tourism.

2018 Snovalec Award finalists

The finalists for the Snovalec Award, who implemented and launched their concepts on the market by October 2018, are:

  • the Open Kitchen, which enhanced its successful concept by adding a culinary information centre – Slovenia, a culinary destination, and
  • the Delavski Dom Trbovlje Institute for Culture, which used its “Loop into the Future” Virtual Course (Virtualni poligon “Luknja v prihodnost”) to humanise technology fused with tradition.


Slovenia, a culinary destination

The ‘Slovenia – a culinary destination’ project is a new feature that connects gastronomy with cultural and natural heritage within the Open Kitchen. The project was developed with the purpose of solidifying Slovenia’s place on the culinary map of the world. Tourist organisations, craftsmen, and small-scale manufacturers, who present the culinary tradition of a place, its regional dishes, and culinary-related crafts are a part of this event.

Slovenia, a culinary destination


The “Loop into the Future” Virtual Course

The developers of this project used the “Loop into the Future” Virtual Course, which includes a multidisciplinary virtual experience called “Escape from the Mine”, to enhance the presentation of the history of mining. Visitors can embark on a journey into the infinity of space from the depths of a mine. Mining tradition is presented in conjunction with present-day activities and events in Trbovlje, and virtual solutions take visitors through history and the present day to the future, where new horizons continue to open up.

The “Loop into the Future” Virtual Course


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Sejalec & Snovalec

Learn about the innovative ideas in Slovenian tourism, find Sejalec and Snovalec award winners on a map

AIRTH – an international web portal for innovativeness in tourism


For just over a decade, the Bank of Tourism Potentials in Slovenia (BTPS) has been utilising various activities to promote innovativeness, the development of innovative tourist products, and raise awareness of the significance of being innovative. In cooperation with AIRTH, the Alliance for Innovators and Researchers in Tourism and Hospitality, BTPS is moving to a new international web portal for innovativeness in tourism.

This new innovation platform is an upgrade of the BTPS web portal and it continues to focus on encouraging, researching, and promoting innovativeness in tourism. It encourages the integration of ideas and opportunities for their implementation in Slovenian tourism, and it also promotes applicants and award winners in the global public.

The web portal will also serve as the host for our annual Sejalec and Snovalec competitions, by way of which we encourage and promote the development of innovative tourist products.


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