For more than a decade, the Slovenian Tourist Board has been promoting innovativeness in Slovenian tourism and supporting the development of innovative products and inventive projects. The Sejalec and Snovalec calls for applications awarding creative ideas and products of destinations and providers are in the forefront.
The Sejalec is an award given for creative and innovative achievements in Slovenian tourism. It rewards innovations that have already been implemented and successfully contribute to the greater recognisability of Slovenia’s tourist offer. Sejalec award winners have exciting new approaches, they are unusual, original, and they cover the areas of marketing, business-mindedness, and the promotion of Slovenian tourism.
Award winners are also provided with additional promotion by being highlighted on the national tourism web portal and by being included in the promotional activities of the Slovenian Tourist Board.
Read the stories of 2017 Sejalec award winners
The Snovalec award supports the realisation of creative, inventive, and innovative ideas in tourism and is intended for all those who seek confirmation that they are on the right path with regard to implementing ideas in tourism. Award winners receive financial, promotional, and professional support. As projects by Snovalec award winners are implemented, they can become innovations that will be ready in the future to become candidates for the Sejalec award.
This is an annual competition with a monetary fund contributed by the Ministry of Economic Development and Technology – Tourism and Internationalisation Directorate in cooperation with the STB for the purpose of promoting the innovative development of Slovenian tourism.
Meet the 2017 Snovalec award winners
Active tourism for physically impaired persons
Physically impaired persons can venture on an adventure in the Lož Valley with specially adapted bikes. After exploring the picturesque landscape of Notranjska, they can spend the night in the first youth hostel in Slovenia accessible for physically impaired persons, the Youth Hostel Ars Viva. Guided cycling tours are available, either for individuals or groups, accompanied by a local tour guide.
A culinary journey on a museum train
A culinary trip on a museum train on the Bohinj Railway Line linking the Gorenjska and Primorska regions is an unforgettable experience. On the museum train, one car is transformed into a simple travelling restaurant where the students of the Higher Vocational College for Hospitality and Tourism Bled serve you with local culinary specialities typical for the places on the route of the museum train.
A climbing holiday on the Karst edge
The Karst Edge is a dream destination for any climber, as it offers one of the best rock-climbing walls and excellent conditions for climbing all year long. An eight or eleven-day climbing holiday with the climbing instructor Jurij Ravnik and other excellent instructors is suitable for professionals and beginners and children alike.
Legend of a dragon and tarragon
The dragon is the legendary symbol of the capital city, and tarragon is the wondrous herb that helped the tired Argonaut Jason recover so quickly after he fought the dragon. In past centuries, this herb was used by numerous pilgrims and travellers to sooth their weariness. Therefore, tarragon became the dragon’s herb, and dragon drinks became a culinary souvenir.
Recipients of the Sejalec and Snovalec awards
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Sejalec & Snovalec
Learn about the innovative ideas in Slovenian tourism, find Sejalec and Snovalec award winners on a map
AIRTH – an international web portal for innovativeness in tourism
For just over a decade, the Bank of Tourism Potentials in Slovenia (BTPS) has been utilising various activities to promote innovativeness, the development of innovative tourist products, and raise awareness of the significance of being innovative. In cooperation with AIRTH, the Alliance for Innovators and Researchers in Tourism and Hospitality, BTPS is moving to a new international web portal for innovativeness in tourism.
This new innovation platform is an upgrade of the BTPS web portal and it continues to focus on encouraging, researching, and promoting innovativeness in tourism. It encourages the integration of ideas and opportunities for their implementation in Slovenian tourism, and it also promotes applicants and award winners in the global public.
The web portal will also serve as the host for our annual Sejalec and Snovalec competitions, by way of which we encourage and promote the development of innovative tourist products.