Slovenia – outdoor at its best! 10 years of Hiking and Biking Association

Slovenia follows the global trends and works on developing tourism products that challenge demanding visitors who are looking for diverse and active experiences in nature. Among outdoor tourism products, special attention is given to hiking and cycling. At the 10th anniversary of the establishment of the Hiking and Biking Association, Maja Pak, Director of the STB, emphasized the role of the association: “I sincerely congratulate all the members at the 10thanniversary of their work. From the very beginning, the STB has been involved as an important strategic partner. Slovenia is a paradise for hikers and cyclists or in general outdoor lovers. It offers genuine experiences in unspoiled nature. Hiking and biking are considered our key tourist products, which is also clearly stated in our current strategy."

Hiking and biking are exposed in numerous key STB projects, such as the Tour of Slovenia, I Feel Slovenian Ironman 70.3 Slovenian Istria and the influencer project Cycling Ambassadors of Slovenia. Great attention is also given to the theme-oriented press trips as well as fam trips for tour operators. Only this year, 33 press trips which included the promotion of hiking and biking have been organized. In total, 87 representatives of foreign reputable media and digital influencers had an opportunity to experience in person, how hiking and biking in Slovenia feels like. In addition, STB participated in a great number of international trade fairs around Europe, such Fahrrad, Erlebniswandern and Tour Natur in Germany and Adventure Travel Show in the UK.

Products of hiking and cycling are also included in numerous STB publications, which promote Slovenia as a destination for excellent active experiences. Together with Hiking and Biking Association, two themed brochures were also published: Cycling in Slovenia and Hiking in Slovenia.

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