Cycling fans of Slovenia: virtual cheering for Slovenian cyclists at Tour de France

With photos and videos of cycling experiences in Slovenia and the use of virtual cheering elements, the STB wants to send a chain of good wishes to Slovenian cyclists via social media networks and encourage them to make the best out of their performance at Tour de France. At the opening stage of the race in Copenhagen, fans of Slovenian cyclists are also invited to the I feel Slovenia pavilion. In September this year, Le Étape Slovenia by Tour de France will take place in Slovenia, powered by I feel Slovenia, and supported by the STB.

Cycling tourism is the central pillar of the main communication topic of Slovenian tourism in 2022 and 2023 – active outdoor experiences and sports tourism. In recent years, cycling has experienced a real renaissance, which is also reflected in the increased interest of tourists for cycling holidays in Slovenia. Through numerous activities, the STB develops, creates and promotes cycling tourism, which is a key area for the development of Slovenia as a green and sustainable destination.

Upon launching the Cycling fans of Slovenia campaign, MSc. Maja Pak, the director of the STB, commented: “Cycling is one of the key products of Slovenian tourism with a long tradition. STB participates in many cycling events in Slovenia, among them also Tour of Slovenia, which brought a new cheering milestone and stood alongside the most visited sports events in Slovenia. Primož Roglič and Tadej Pogačar have been ambassadors of Slovenian tourism for years. Therefore, the STB is launching the Cycling fans of Slovenia cheering campaign, which will connect the fans of Slovenian cyclists at home and abroad and motivate them for doing their best at the world's most demanding cycling race, Tour de France. By doing this, we will additionally address cycling enthusiasts and draw attention to Slovenia as a destination for excellent active holidays. We are also inviting tourist destinations around Slovenia to join, as well as cycling clubs in Slovenia and abroad and other stakeholders in the field of cycling tourism to join the campaign.” 

The ambassadors of Slovenian tourism are the main favourites for the victory at the most prestigious cycling race in the world

Fans and top athletes inspire each other. Athletes delight fans with their performances, dedication, sacrifice and achievements and vice versa: the cheering fever and energy help athletes to achieve top results. Tadej Pogačar and Primož Roglič, both ambassadors of Slovenian tourism, will again be the main favourites at Tour de France. With the fan campaign, the STB wants to connect the fans of Slovenian cyclists at home and abroad. By creating and sharing cycling experiences and using virtual fan props on social media networks, the STB motivates cyclists for the most difficult and demanding challenges at Tour de France.

Among many activities, the STB also created a special motivational video, showing Tadej Pogačar while training for the Tour de France 2022 in Slovenia, which has already been seen by more than 200,000 users. Both Slovenian favourites for the victory in France also competed in a special quiz about Slovenia entitled Tadej Pogačar x Primož Roglič: The Ultimate Slovenian Quiz Challenge.

Just before the final stage of Tour de France, the STB will promote Slovenia and its cycling aces on Twitter in partnership with A.S.O. The STB will lease the Masthead advertising space at the top of the YouTube channel, which will be reserved for the STB's adverts during the final stages of the Tour de France. Thus, visitors from most key European markets who will access YouTube will see a Slovenian cycling video ad on their YouTube homepage.

Virtual cheering for all Slovenian cyclists at Tour de France

How? Post a photo or a video of your cycling experiences in Slovenia or the Tour de France fan atmosphere on Instagram, Facebook, Twitter or TikTok. Don’t forget the #ifeelslovenia hashtag and the location tag of your cycling experience. You can also use the virtual Cycling fans of Slovenia props. The STB will reward the fans. To participate in the prize draw, post a photo or video on the Crowdriff platform, until 24 July 2022.

Use a special series of virtual cheering props to elevate your cheering

Find a special series of virtual cheering gifs with the keywords I feel Slovenia, Cycling fans of Slovenia or use a special filter for the Instagram story that can be found under the keyword Cycling fans of Slovenia. By using them, your photos and videos will shine even brighter in the cycling fan fever.

You can also access the Cycling fans of Slovenia virtual cheering props at this link.

The most passionate cyclists are invited to join the Cycling fans of Slovenia Strava club 

The STB invites all passionate cyclists who use Strava to join the Cycling fans of Slovenia Strava club and collect cycling kilometres as a sign of support for Slovenian cyclists at Tour de France.

The Cycling fans of Slovenia fan club wants to promote the cheering atmosphere and represent the sporting heart of Slovenia by cycling around Slovenia and elsewhere in the world. During the Tour de France, the first Strava challenge will also take place, in which we will collect cycling kilometres along the entire length of the Tour, i.e. 3,328 km.

Welcome to the Slovenian pavilion in Copenhagen

The STB and the Embassy of the Republic of Slovenia in Copenhagen have prepared a special cheering center for the opening stage of the Tour de France. The Slovenian Pop-up Pavilion is open to the visitors from June 30 to July 1 at Sankt Annæ Plads in Copenhagen. Cycling enthusiasts from all over the world can get to know Slovenia as an excellent green destination for outdoor experiences, which is the homeland of the world's biggest cycling names, such as Tadej Pogačar and Primož Roglič.

Le Étape Slovenia by Tour de France powered by I feel Slovenia

Experience Tour de France and register for the first edition of the top recreational cycling race Le Étape Slovenia by Tour de France powered by I feel Slovenia. It will take place 3–4 September in Kranj. Its ambassador is top Slovenian cyclist Matej Mohorič. The first day will be dedicated to cycling for the youngest, families, the elderly, as well as challenges with vintage bikes and e-bikes. The highlight of this unique event will be on September 4 with 70- or 145-kilometer challenges.

Cover photo: Sportida

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