Slovenia represented at the luxury tourism week in the USA for the first time
Slovenia represented at the luxury tourism week in the USA for the first time
The Slovenian Tourist Board (STB) has presented Slovenian tourism in Las Vegas, at the elite Virtuoso Travel Week, a network of the best travel agencies in luxury tourism. Virtuoso Travel Week took place between 12th and 18th August. Slovenia was one of only nine destinations to have the honour to introduce itself to the world’s most distinguished media, which influence the popularity of destinations.
“We are greatly honoured to present Slovenian tourism to the media that shape the opinions of millions of readers worldwide and help create the recognisability and popularity of a destination. I am particularly pleased that Virtuoso, a network offering the best in luxury tourism, has recognised the quality of the Slovenian tourism offer and its commitment to developing excellent green, active, healthy five-star experiences,” said Mag. Maja Pak, Director General of the STB, who was among the 50 selected representatives of managerial staff from around the world who were able to present what their companies, agencies or countries offer to the leading global media.
Slovenia’s presentation in Las Vegas focused on gastronomy, five-star and other special accommodation, and culture, which is extremely important for Slovenian tourism. The Slovenian Tourist Board’s strategic vision is to make Slovenia a globally recognisable green destination for five-star experiences tailored to demanding visitors who seek out high-end products. Slovenia can already offer special, personalised experiences which are the result of an increasingly varied and growing innovative, sustainable range of activities where a personal approach to the guest is at the forefront.
Read more about the Slovenia’s presentation in the PR here.
Contacts
Global public relations and Marketing
e-mail address: press(at)slovenia.info
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