STB at luxury tourism week in the USA for the first time

The Slovenian Tourist Board (STB) will present what Slovenian tourism has to offer at the elite Virtuoso Travel Week, a network of the best travel agencies in luxury tourism. Virtuoso Travel Week will take place between 12 and 18 August in Las Vegas, where over 5,000 tourism professionals are expected. Besides the presentations in the official programme, which also includes over 270 individual meetings with travel agents, the STB has been given another excellent opportunity to highlight Slovenia and its tourism. Virtuoso has selected it from among its 1,700 preferred partners to participate at exclusive media networking sessions with globally influential media. Slovenia is thus one of only nine destinations to have the honour to introduce itself to the world’s most distinguished media that influence the popularity of destinations.

Virtuoso is considered to be a driving force for the luxury travel industry. It collaborates with 1,700 selected preferred partners, since this year including the STB. As a global travel network, Virtuoso represents over 15,200 travel agents, advisors and partners who ensure over $21 billion of travel revenues annually, with their clients having an average net worth of $568,000.

Virtuoso members gather once a year at the Virtuoso Travel Week; last year’s event saw 5,257 members who came to Las Vegas from 98 countries. They held 320,000 individual meetings that required 1.5 million minutes. The purpose of these meetings is to establish personal contacts, which is extremely important when designing special experiences for demanding clients who want personalised and unique experiences. This year’s Virtuoso Travel Week, already the 29th, will take place between 12 and 18 August in Las Vegas.

The STB will hold over 270 individual meetings in Las Vegas, where it will present Slovenia to travel agents as a green, active and healthy destination for five-star experiences. Of utmost importance are also the individual meetings with representatives of globally influential media. Based on their offer and novelties, the participants in these exclusive media networking sessions are chosen by Virtuoso itself from among its preferred partners. This time, only nine destinations, or 50 agencies and companies, from among 1,700 partners will have this opportunity. One participation condition is that a high-executive representative must attend the exclusive individual meetings. The selectees include the STB, with its Director General MSc Maja Pak presenting the Slovenian tourism offer to the media.

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