I FEEL SLOVENIA. MY WAY digital campaign in 2021
In 2021, the Slovenian Tourist Board continued to implement one of its most important marketing and communication projects, the I FEEL SLOVENIA. MY WAY global digital campaign. The campaign was carried out in 17 countries to support the relaunch of Slovenian tourism – it was launched in Germany, Switzerland, Italy, Austria, Hungary, the Czech Republic, Slovakia, Poland, the UK, France, Belgium, the Netherlands, Denmark, Finland, Sweden, the USA and Canada.
In 2021, the campaign continued to address guests with the creative concept I FEEL SLOVENIA. MY WAY, highlighting boutique experiences tailored to the individual through premium visuals, social media ads, online media articles, and Google Ads.
The global digital campaign ran from the end of May to the end of November in 2021. In six months, more than 6,000 ads were generated and more than 483 million ad impressions were counted.

The campaign was designed to raise the profile and reputation of Slovenia as a boutique destination for unique experiences and to highlight five overarching tourism products: active outdoor holidays, health and well-being, cities and culture, gastronomy and business meetings.
All Slovenian tourism products are based on safe, sustainable and green tourism. The target groups addressed by the digital campaign were established based on current interests, demographics and market needs. The main objective of the global digital campaign was to boost tourist arrivals to Slovenia. The campaign also pursued the objective of reviving safe tourism flows in the current global situation.
The global digital campaign included intensive targeted advertising on digital channels with the highest reach. A total of 19 ad formats were used for advertising, namely Facebook Lead, Video and Link Ads, Messenger Ads, Instagram Image and Story Ads, LinkedIn Carousel, Video and Image Lead Ads, Twitter Image and Video Ads, Pinterest Image and Video Ads, Google Display, Gmail and search engine ads, YouTube Video Ads, and Performance Max and Discovery Ads.