STB launches the "My way of escaping to Slovenia" online training platform for foreign tour operators and travel agents

As a consequence of the pandemic, business meetings and communication with business partners in tourism have largely moved to the digital environment. New, innovative ways of conducting events, presentations and collaborations are emerging, which enable the strengthening of existing and the establishment of new business contacts.

My Way of Escaping to Slovenia Online Training offers a personalized experience of discovering Slovenia and planning a unique escape and presents in-depth information in an attractive and interesting manner, using online materials, tests, and regular knowledge assessment. It invites foreign tour operators and travel agencies to discover Slovenia's secrets in their own way, to enjoy its beauties, and to find inspiration for their next escape. It also allows them to experience a virtual visit at their own pace, through experiential communication, and obtain the title of the "I feel Slovenia Certified Expert".

At the launch of new online trainings for foreign tour operators, MSc. Maja Pak, director of theSTB, pinpointed that: “The Slovenian Tourist Board has been adapting its activities to new conditions and strengthening contact with key business partners since the very beginning of the pandemic. We moved business events to virtual platforms and just in 2021 conducted more than 41 online business events and presentations for the foreign business public. The new online trainings launched today in the form of a creative, playful and innovative platform is an important step towards the further strengthening of the knowledge of foreign tour operators and travel agencies about Slovenia as an attractive green and safe destination for boutique experiences. We believe that in this way, we will address a larger number of foreign business partners, inspire them to explore and include Slovenia in their tourism programs, and thus help the Slovenian tourism industry to recover."

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