Futourist

At WTM, also the FUTOURIST, the world's first online travel platform based on blockchain technology, set to break the limit of the imagineable with its revolutionary reward concept, presented itself. Futourist, designed by Slovenians, is the first platform to reward users for sharing their experiences while providing them with a highly personalised, intuitive and video-oriented user experience. Recently, the project was also supported by the European Travel Commission (ETC).

Žiga Lukša, the project’s conceptual creator, described their vision: "At Futourist we believe that in the future, the individual will again take their place at the forefront of the travel experience, not because we won’t believe in the power of technology, but quite the other way round. We believe that technology will progress to the point where we will be able to transfer more relevant and personalised information to people in less time and thus allow them more time to enjoy the actual experience. After talking with the leading tourist organisations, we can see that the real digitalisation of tourism has not yet taken place and that the future of tourism lies in new, innovative concepts such as Futourist."

Taking part in the professional WTM lectures, Lukša presented a new model of rewarding users in tourism and showed how this kind of innovation contributes to achieving sustainable development in tourism. The lecture also had Slovenian overtones, as Lukša also talked about the presentation of a pilot project that will be taking place in Slovenia, in partnership with the STB. The Futourist platform was also selected by the organisers of the Travel Forward Professional Conference, held simultaneously with the WTM London event and intended to connect the travel industry with innovative technology companies.

WTM London is one of the most important international events in the world of tourism. It provides a unique opportunity for meetings, networking, negotiations, and making deals, all in one place. Last year, there were 87,794 participants at this trade show, a 6% increase compared to 2016. There were 5,000 exhibitors from 182 countries, and the event was visited by 51,000 professionals from tourism industry. Every year, WTM London heralds the current trends in the tourism industry.

Photos: Nino Verdnik, Slovenian Tourist Board

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