The Strategy for Sustainable Growth of Slovenian Tourism 2017-2021 has been adopted!
Published:
5.10.2017
The Strategy for Sustainable Growth of Slovenian Tourism 2017-2021 has been adopted!
On 5th October the Government of the Republic of Slovenia adopted the Strategy for Sustainable Growth of Slovenian Tourism for the period 2017-2021. The Strategy is based on past experience and the specifics of Slovenian tourism. The proposed new strategic vision for Slovenian tourism is: Slovenia is a global green destination for demanding guests who are seeking a diverse and active experience, peace and personal well-being.
“From the beginning of the preparation of the strategy, we have actively cooperated with all the key stakeholders of Slovenian tourism: the municipalities, the civil sphere, educational institutions, local areas. The strategy was co-shaped by 40 key tourism representatives appointed to the group for its preparation, which confirmed all the key measures of the new strategy," said the Minister of Economic Development and Technology, Zdravko Počivalšek.
The strategy for 2017-2021 is based on the experience and specifics of Slovenian tourism; the development of competitive advantages and the promotion of systemic solutions; the effective linking of national, local, regional and entrepreneurial interests in the development of tourism; the promotion of global, national and local tourism products, where Slovenia has noticeable competitive advantages; and on the understanding and introduction of modern management methods and techniques in the strategic planning and focusing of companies’ competitive networks.
The strategy is based on a scenario of accelerated tourism development, and is designed to achieve the following tourism development objectives by 2021:
A currency inflow of EUR 3.7-4.0 billion;
5.0-5.5 million tourist stays;
16-18 million overnights;
Average length of stay 3.1-3.4 days;
18,000 to 22,000 new tourist rooms, of which 8,500 renovated
6,500 new rooms in the hotel sector;
Increasing full-time employment in the tourism sector from 8,000 to 12,000 employees.
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The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
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These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
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