The Strategy for Sustainable Growth of Slovenian Tourism 2017-2021 has been adopted!

“From the beginning of the preparation of the strategy, we have actively cooperated with all the key stakeholders of Slovenian tourism: the municipalities, the civil sphere, educational institutions, local areas. The strategy was co-shaped by 40 key tourism representatives appointed to the group for its preparation, which confirmed all the key measures of the new strategy," said the Minister of Economic Development and Technology, Zdravko Počivalšek.

The strategy for 2017-2021 is based on the experience and specifics of Slovenian tourism; the development of competitive advantages and the promotion of systemic solutions; the effective linking of national, local, regional and entrepreneurial interests in the development of tourism; the promotion of global, national and local tourism products, where Slovenia has noticeable competitive advantages; and on the understanding and introduction of modern management methods and techniques in the strategic planning and focusing of companies’ competitive networks.

The strategy is based on a scenario of accelerated tourism development, and is designed to achieve the following tourism development objectives by 2021:

• A currency inflow of EUR 3.7-4.0 billion;
• 5.0-5.5 million tourist stays;
• 16-18 million overnights;
• Average length of stay 3.1-3.4 days;
• 18,000 to 22,000 new tourist rooms, of which 8,500 renovated
• 6,500 new rooms in the hotel sector;
• Increasing full-time employment in the tourism sector from 8,000 to 12,000 employees.

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