Slovenian tourist season on the way to a new record
Slovenian tourist season on the way to a new record
Statistical data from Slovenia’s tourism industry are implying another record summer season. The figures are more than excellent: the first five months registered around 2.2 million overnight stays by foreign guests, which is 13% higher compared to the same period last year.
High numbers of tourist arrivals and overnight stays are encouraging the Slovenian Tourist Board (STB) to set even higher goals. Apart from intensive digital marketing and the continuation of the Slovenian Tourism Ambassadors project, the STO will also search for ways to design new tourist products of a higher value.
More and more different languages can be heard in green, active and healthy Slovenia and around its cultural and natural attractions. The highest number of tourists come from Italy and Germany, while Slovenia is also recording an increase in tourists from Russia, Spain, the U.S, Serbia and France.
The coastal region is also happy with the number of foreign and domestic guests: 13% more overnight tourist stays in Piran, Portorož and Izola. Many also arrive in Slovenia by boat, as there are more and more tourist boats docking in the Port of Koper. Another 31 cruise ships are expected to arrive in Koper by the autumn.
An increasing number of tourists also seek relaxing holidays in Slovenia’s health and thermal spas. According to the Slovenian Spas Association, the 9% increase in foreign tourist visits are a consequence of the investments and promotion of their rich programmes.
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