Slovenia and Italy received an award on the Chinese market

Published: 7.5.2012

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Slovenia and Italy received an award on the Chinese market

Within the framework of a joint cross-border project, SLOW TOURISM, which was presented as part of the presentation of Slovenia and the Slovenian Tourist Board in the Chinese tourist market China Outbound Travel and Tourism Market (COTTM) 2012 in Beijing, Slovenia and Italy received the CTW Chinese Tourists Welcoming Award 2012 on 20 April.

Slovenia and Italy received an award on the Chinese market

Within the framework of a joint cross-border project, SLOW TOURISM, which was presented as part of the presentation of Slovenia and the Slovenian Tourist Board in the Chinese tourist market China Outbound Travel and Tourism Market (COTTM) 2012 in Beijing, Slovenia and Italy received the CTW Chinese Tourists Welcoming Award 2012 on 20 April.

The project stands out as an example of good practice in the Product Innovation category. This is an important recognition for Slovenia and Italy as examples of good practice when addressing Chinese tourism within the framework of common promotional activities in China.

The award was presented by an independent institution for Chinese tourist market research, the China Outbound Tourism Research Institute (COTRI), in cooperation with ChinaTravelTrends.com. The award was received during an official award ceremony by the official ambassador of the Republic of Slovenia to China, Marija Adanja, representative of the Slovenian Tourist Board, Karmen Novarlič, M.A., and Mauro Conficoni from the Italian consortium Delta 2000 (the leading partner of the SLOW TOURISM project).

The SLOW TOURISM project integrates 30 Slovenian and Italian partners from the area incorporating the delta of the Pad River to Slovenia, which includes the Gorenjska region, Triglav National Park and Lake Bled as well as the Venice lagoon and the Karst. The objective of the project is the promotion of forms of relaxed and slow tourism in the project area that is characterised by precious nature-environmental elements, such as natural parks, protected areas, rivers and water paths.

For the needs of presenting the project in China, the "Slow Tourism – where experience stops time" catalogue was prepared in Chinese.

Picture in the front page: Mauro Conficoni, Delta 2000 and Karmen Novarlič, M.A., STB, accepting the award for the joint cross-border project SLOW TOURISM.

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