Slovenian Tourist Board on Instagram: Feel Slovenia through fairytale visuals

Feel Slovenia Instagram is a creative and inspiring visual communication tool that offers a wide variety of functionalities and creative approaches.   

With more than 1,000 fabulous visuals posted on average per year and daily answers to questions (from potential tourists), Instagram is a key channel for inspiring tourists to visit Slovenia. 

On IG, the STB publishes photos, videos, first-person narratives in live voice-guided recordings, short videos in the Reels tab, and communicates unique stories about places, nature, culture, experiences and people of Slovenia.   

Handmade notes and illustrations in photos and videos have become recognisable expression of the Instagram Stories. First-person and heartfelt storytelling is brought to the forefront in our communication of Slovenia. Slovenia is presented in a realistic but fairytale-like way.  

@feelslovenia Instagram has been at the top of the STB's channel performance rankings for several years in a row, with more than 2.6 million interactions in the past year. In 2022, content through the Reels format reached more than 1.5 million organic views.

For four years in a row, various Instagram functionalities have been recognised and awarded with top international prizes at the international multimedia competition at ITB Berlin, the Golden City Gate. Live communication on Instagram and Facebook Feelslovenia was awarded the golden prize in the Innovation category in 2022. 

Through its posts, the STB pursues the goal of presenting the whole of Slovenia and its experiences in a recognisable, consistent way, strengthening two-way communication with followers and inspiring users to visit, and also share their personal experiences by using the hashtags #ifeelsLOVEnia and #mojaslovenija.  

Follow us on Instagram Feel Slovenia.

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