BMW IBU World Cup Biathlon 2023 Pokljuka

The IBU World Cup Biathlon, which takes place from 5 to 8 January, will be attended by 282 competitors from 31 countries. Once again, a great deal of interest is expected in the televised coverage, as biathlon has experienced major growth in spectatorship and popularity. Over 60 million viewers from all over the world are expected to watch the competition on TV, with the highest share coming from Germany, Austria, Italy, Poland, the Czech Republic, Slovakia, France, Norway, Finland, Sweden and Switzerland.

Slovenians are a sporting nation. Sport inspires us and connects us globally and at the same time makes an important contribution to the promotion of the country, as it raises its visibility in the world. As the main partner of this high-profile sporting event, SPIRIT Slovenia is trying to make the most of the visibility and promote a green, creative and smart Slovenian economy, characterised by advanced technological solutions, high product quality, cutting-edge innovations and ecological and socially responsible behaviour.

The event is an excellent opportunity to address the global public and showcase Slovenia as a country of world-class athletes, as a highly innovative, technologically advanced and smart economic and tourism destination. With its strong international media coverage, viewership and visibility, the event is a perfect fit for the "I feel Slovenia. Green. Creative. Smart." national communication campaign campaign, which SPIRIT Slovenia is implementing with the aim of raising the visibility of Slovenia and its green, creative and smart economy in the international environment. By advertising the campaign at the BMW IBU Biathlon World Cup, SPIRIT Slovenia will make a significant contribution to raising the profile of Slovenia and its strengthening in the world.

Back to news