NEW! Promotional video with Tadej Pogačar, world's best cyclist

The story of “Pogi star”, as often nicknamed, is a story of remarkable energy, team spirit and astonishing natural beauties found in Slovenia – few countries can compare in terms of natural diversity, which makes Slovenia one of Europe’s most astonishing natural playgrounds. Sports is what unites us here in Slovenia and Slovenian athletes are the greatest ambassadors. The video brings you closer to the remarkable energy of Tadej Pogačar, while he rides along the most impressive and demanding cycling routes in Slovenia and trains for Tour de France 2022. Among the roads showcased in the video is also the road to the Vršič mountain pass, which reaches an elevation of 1,611 meters and has 50 numbered hairpin bends like the famous Tour de France climb to Alpe d’Huez.

The video has been created in partnership with the STB and renowned photographer and director Ciril Jazbec, who also works with National Geographic.

Tadej Pogačar emphasized that he has always been impressed by the beauties of Slovenia, especially by its unique natural characteristics: “I like to promote Slovenia a great outdoor destination for active holidays. I am glad that I can also contribute a stone to this mosaic and tell people how beautiful Slovenia really is. I am also proud of the video we created together with the Slovenian Tourist Board. These landscapes have shaped the way I cycle, and hardly any country can compare."

On this occasion, Ilona Stermecki, M.Sc., acting director of the STB, expressed the importance of this partnership: "Tadej Pogačar is certainly one of the most recognizable and important ambassadors of Slovenia, whose success since winning the Tour de France has been monitored by a great number of cycling enthusiasts. In the last two years, the number of his followers on the Instagram profile alone has grown by more than 870 %. This year, Slovenian Tourist Board has upgraded the partnership by launching a special promotional video that unveils Slovenia through his eyes. For several years, the STB has formed partnerships with top Slovenian athletes, who with their achievements, enthusiasm and heartedness impress millions of sports enthusiasts and active individuals around the world. In this way, we visibility of Slovenia as a destination for active leisure time and sports tourism, the main promotional and communication theme of Slovenian tourism for the next two years, is being highlighted. Taking into account current trends, we pay special attention to the promotion of tourist products that appeal to demanding visitors who are looking for diverse and active experiences in unspoiled nature. Among them, cycling plays a major role, especially as part of the offer of active relaxation and experiences in nature."

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