Tour de France promotional campaign receives gold at the Golden City Gate Awards
The Golden City Gate awards are given for the excellence in the field of promotional and communication tools in tourism. The Slovenian Tourist Board (STB) received as many as four gold and three silver awards. One of the gold awards was given to the Tour de France promotional campaign.
The double Slovenian victory of Tadej Pogačar and Primož Roglič at the prestigious Tour de France made Slovenia one of the cycling stars. At the same time, the STB team competed in another race: a race of promoting Slovenia as a destination for great cycling experiences. For this very reason, an award-winning promotional campaign was launched, which highlighted Slovenia on various social networks, web portals and through the communications with journalists and partners, including Roglič's Jumbo Visma team in recent years. The entire STB’s communication team breathed for cycling and two heroes during the final weekend of the race. The famous Slovenian green in the I Feel Slovenia brand turned yellow in sign of respect and the pride of our hero winning yellow jersey. Excellent creative teamwork has been rewarded by millions of online users and readers around the world who interacted with the posts, and Slovenia made history as a sports and cycling superpower. More information about the campaign is available here.
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