From Linden Leaf through a Bouquet of Flowers to I Feel Slovenia

Countries have always been competing for the attention of media and other target groups, for investments, for a better position on the international market of goods and services… And they have also been competing for tourists. Slovenia has been aware of the meaning of independent recognisability even before its independence 20 years ago. The Slovenia, My Country campaign has built the foundations for the creation of our country’s brand.
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The Slovenia, My Country

Countries have always been competing for the attention of media and other target groups, for investments, for a better position on the international market of goods and services… And they have also been competing for tourists. Slovenia has been aware of the meaning of independent recognisability even before its independence 20 years ago. The Slovenia, My Country campaign has built the foundations for the creation of our country’s brand. The Tourism and Commercial Promotion Centre was officially established on 1 October, 1983. This was also the period of a number of interesting activities, which ... moreless ...
 
 

A Bouquet of Multi-Coloured Flowers

In 1995 Bled for the first time held the Slovenian Tourism Forum. At this occasion the symbol of Slovenian tourism became a bouquet of multi-coloured flowers with an inscription, i.e. slogan the green piece of Europe. In 1995 one of implementation activities within the Resolution on Strategic Goals of the Republic of Slovenia in the Field of Tourism was the integral image of Slovenian tourist offer. The activities related to marketing planning of the bases and creative implementation of the integral image of the Slovenian tourist offer in the form of a colourful bouquet of flowers ... moreless ...
 
 

Slovenia invigorates

In November 2003, the Slovenian Tourist Board invited open applications for the creative design of market communication with the aim of increasing recognisability of Slovenia with contextual upgrade of market communication of Slovenian tourism upon the accession of Slovenia to the European Union. The selected bidder became the Imago agency with the campaign Slovenija poživlja (Slovenia invigorates). This simultaneously initiated the first long-range joint promotional campaign, through which Slovenia wanted to position itself abroad as a country, which surprises, invigorates, and enriches the European Union. The main message ... moreless ...
 
 

I feel Slovenia

In 2006, the Government Communication Office (UKOM) posted an anonymous competition for the design of a new logo and slogan of Slovenia. The expert jury composed of members of the Council for the Promotion of the Republic of Slovenia and four external experts selected the winning idea solution, the slogan “I feel Slovenia”. Subsequently, UKOM also gained a graphic image for the slogan. The Slovenia brand was developed and designed in 2007. The Ministry of Economy was in charge of choosing the model for creating the brand of Slovenia, of acquiring elements of the identity of Slovenia as a brand, of the application ... moreless ...
 
 

Chronological Overview of Tourist Slogans

The campaigns Slovenia, My Country, Tourism is People and Tourism Enriches Us have been followed by other campaigns under the slogans Imejmo se fajn (Let’s Have a Good Time), Dolg vikend so kratke počitnice (Long Weekend is Short Vacations), Juhu, počitnice so tu (Whoopee, Holidays are Here) and Dobrodošli doma (Welcome Home). 1995: The Green Piece of Europe (positioning slogan) 1996: Let’s Have a Good Time 1998: within Welcome Home – Long Weekend is Short Vacations 1999: within Welcome Home – Holidays are Close 2000: within Welcome Home – Whoopee, the Holidays are here ... moreless ...
 

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