GREEN TOURISM Climate change is a new challenge that poses more threats to global tourism than opportunities, and heralds a regional, seasonal and product redistribution of tourist flows. Consumer behaviour is rapidly changing, with tourists increasingly seeking green, responsible destinations. During the ...
We at the Slovenian Tourist Board are well aware of the importance of protecting Slovenia's environment and nature for the development of sustainable tourism.
Travel and Tourism Research and Analysis.
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
|Information System and e-Business|
Products and developement
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and
|Research of tourist products|
|Bank of Tourism Potentials|