The strongest travel motives among Finns are relaxation and rest, recreation, sightseeing and shopping. The most important advantages of tourist destination attractions, which bring tourist to Slovenia, are possibilities of relaxation and rest, attractiveness of the unknown, accessibility and location.
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and