Slovenian Tourist Board
The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.
Business Events Through a range of activities, the Slovenian Tourist Board works to ensure the promotion and marketing of Slovenia’s tourist attractions at home and abroad. In this, cooperation and partnership with the commercial tourism sector and other companies is vitally important. The presentation of individual departments below will help your involvement in individual activities and projects to present our country and to market its tourist services.
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Marketing opportunities
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
Products and developement
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and
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