Quality experiences as a key guide for the furture development of tourism
It is based on high quality, distinctive, authentic, green experiences, with local character, a highly sophisticated approach and service, and with a strongly expressed experiential and personal touch. Slovenia unique experiences follow a defined concept that meets 10 sets of 5-star criteria and by including it in a carefully selected collection marketed under the quality brand Slovenia Unique Experiences (SUE), support the story of a green boutique Slovenia and the I feel Slovenia brand.
What is a five-star experience?
1. LOCALLY: It is based on local identity, is true to the nature, to the culture and people of the area, and supports the brand and identity of the destination through its story.
2. AUTHENTIC: It offers an authentic, original experience, it does not copy and or adopt experiences from elsewhere.
3. UNIQUE: It has an element of uniqueness and valorises the most unique sales opportunities of the provider or the destination.
4. EXPERIENTIAL: It has a strongly experiential note, appealing to the visitor on an emotional and experinetial level.
5. GREEN: It provides all the fundamental elements of sustainable action.
6. BOUTIQUE: It offers the visitor a sense of individuality and boutiqueness.
7. PREMIUM: Guarantees premium quality - guaranteeing high quality perfomance throughout the entire purcahse journey.
8. ADDED VALUE: With a strong experiential note and strong engagement of people, the experience creates a higher added value ad appeals to the visitor, who is willing to pay a little more for a special experience.
9. DESEASONALISATION: We strive to provide experiences with good content to motivate tourist to visit outside the summer and to relieve heavy tourist flows, especially in the peak season, with non-massive offers.
10. GOOD DIGITAL EXPERIENCE: The applicant's website shall provide a high quality presentation of the experience, which is informative, allow simple and smooth booking process and is available in at least in Slovenian and English.
SLOVENIA UNIQUE EXPERIENCES MANUAL
The purpose of the SUE manual is:
- to explain more precisley the concept of 5-star experiences and with them specific experience which Slovenian tourist board includes in the Slovenia Unique Experiences (SUE);
- to clarify the criteria (10 content sections and individual criteria), provide recommendations and examples of good practice according to the main content sections.
Through the SUE manual we aim to contribute to the following objectives:
- to increase the number of quality applications to the Slovenia Unique Experiences,
- to increase the number of unique experiences in Slovenia in the Slovenia Unique Experiences collection,
- to promote the concept of 5-star experiences more widely, in support of the realisation of Slovenia's vision as a green boutique destination for 5-star experience.
The manual starts by explaining the basic terms to help you understand the concept of 5-star experiences and the SUE Collection.
The second part of the manual explains the entry requirements for applying for an experience and all 10 content sections, divided by criteria and supported by guidance and examples of good practice. The third part explains steps to take to development 5-star experiences and what you need to think about to succesfeully set up and manage them. This is followed by key reccomendations for marketing - from the importance of quality tools to marketing channels and finally a selections of answers to help you clarify all the key questions.
An updated SUE manual will be published soon.
SUE manual does not includes all the tehnical information on procces of applying to the SUE appeal – these will be available in the PROCEDURES on the evaluation and selection of Slovenia unique experiences for the Slovenia Unique Experiences collection and the conditions for granting the right to use the Slovenia Unique Experiences trademark, as well as the method for selecting and awarding the title of Sejalec.
A presentation of experiences in SUE collection, is available here.
To get more information about SUE, please contact unique@slovenia.info
Boutique, authentic, unique
Discover the most unique stories and experiences that you won't find anywhere else. Let yourself be inspired by the 5-star boutique experiences under the Slovenia Unique Experiences label. Here you can experience the uniqueness of Slovenia with all your senses and in an unforgettable way. In your own way.
An experience that reveals how mining has shaped the landscape of Šaleška Valley and its inhabitants.
Read moreMysteries of submerged villages
A documentary experience that opens the door to secret rooms where unusual hotel activities took place during the Iron Curtain period.
Read moreSecret rooms of the Hotel Jama
A unique three-day experience for lovers of fly fishing, pristine nature and clean rivers that includes local cuisine and an unforgettable adventure –...
Read moreFish & Fly Trio
A first-class exploration of Pomurje through a guided tour of the family oil mill, where you learn about the traditional processing of pumpkin seed oil...
Read moreFrom pumpkin to oil – the story of a family oil mill with a lasting tradition
In the magical ambiance of the Fonda Fish Garden, right by the sea and a stone's throw from the Sečovlje Salt Pans, you will learn in a small group everything...
Read moreMediterranean fish cooking workshop with Irena Fonda
Feel the adrenaline rush of a mountain bike ride through the abandoned tunnels of the Mežica Mine under Mount Peca.
Read moreAdrenaline-pumping mountain bike descent on the Black Hole Trail
A woodland adventure where you will learn all you need to know about mushrooms while relaxing and having fun.
Read moreMushrooming with Dr. Fungi
Turn back time and experience the festive season and Slovenian traditions as they used to be in the days of Prešeren on an authentic Gorenjska homestead.
Read moreSound of holiday
Enter the world of the mysterious forests of Kočevje and explore the nature in all its primal glory. This area is home to the largest brown bear population...
Read moreDiscover the natural habitat of bears
Experience the charm of the Slovenian countryside at one of the most traditional homesteads in Prlekija.
Read moreDreamy nights in a hayloft at the Firbas Homestead
An epic tour with the architect of UNESCO's Ljubljana. An intimate experience of the visionary master and his great mind.
Read moreMaster Plečnik
A forest adventure in which you discover the melodiousness of the trees and learn about the secrets of the forest.
Read moreForest Melody
Taste the world's first sparkling wine produced in complete darkness.
Read moreUntouched by Light Experience – tasting a sparkling wine untouched by light
Experience a world-class gastronomic adventure in Slovenia's deepest dining room. Enter a time machine and become a part of an underground adventure on...
Read moreVelenje Underground – a gastronomic adventure 160 metres below the surface
A good breakfast sets you up for a day of exploration and fun in the city. Begin your day with a real Ljubljana breakfast and enjoy the always-lively...
Read moreYummy Market Walk
A nostalgic journey in legendary classic cars through Istria’s olive groves.
Read moreVintage Gourmet Tour
An adrenaline-fuelled adventure in the most famous karst cave in Europe, which will transform you from tourists into explorers.
Read moreIn the footsteps of the first cave explorers - In the footsteps of Luka Čeč
Learn about the story of the best farmed fish in the world and enjoy its incredible taste.
Read moreAn unforgettable day at the Fonda Fish Garden
A 1930s-style noble experience that puts you in the shoes of a legendary entrepreneur on a private visit to what was once Europe's most prestigious leather...
Read moreFlight to the tannery of Europe
A hike on centuries-old Jezersko shepherding trails with an experienced mountaineer.
Read moreA hike with "sheep salting" above Češka koča
An experience that reveals the rich pastoral heritage of the Velika Planina plateau and offers a comfortable break and a modern culinary experience in...
Read moreExperience Velika Planina
Become a part of an underground adventure in which you will row through the flooded tunnels of the largest lead and zinc mine in this part of Europe.
Read moreKayaking adventure through the underground of Mount Peca
A culinary experience, in which you will learn about dry ageing of meat products at an acclaimed ham producer in the Prekmurje region and try your hand...
Read moreMeet Meat & Eat – a story about meat worthy of your time
Sports and culinary route to the four microbreweries of Kamnik, the place with the most breweries per inhabitant in the world.
Read moreBeer Way to Freedom Tour
A journey to the seven castles of Posavje to experience their rich cultural heritage, unforgettable views and culinary treats.
Read moreMagnificent seven – inspiring stories of Posavje castles
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