The British Show Increased Interest in www.slovenia.info

In the first 11 months, we have recorded 291.930 overnight stays from the British market, which is a 4% decrease in comparison with the same period last year. The number of British tourists and overnight stays is expected to grow steadily due to the intensive activities of the STB on this market. The SLOVENIA SKIING advertising campaign has been taking place in London in November and December. 75 taxis bearing advertisements on the vehicles themselves and additional advertisements inside are inviting people for active holidays or skiing in Slovenia. Advertisements are also present in select reputable English printed media with wide circulation.

Since the start of the advertising campaign on 9 November 2007, the official Slovenian tourist information portal www.slovenia.info has seen a significant increase in the number of hits from the UK. In the period from 9 November onward, the portal had more than 12,000 hits from the UK, which is 91% more than in the same period last year. The number of British visitors to the website has almost matched the number of German visitors, who are in third place on the ladder of visitors from individual countries. Slovenians traditionally take first place on this ladder, while second place goes to for visitors from Italy. One of these days, the Slovenian Tourist Board portal, www.slovenia.info, will reach 2 million visitors (from early 2007 until today). By the end of November 2007, the total number of visitors to the portal had increased by 70% in comparison with the same period last year. Slovenia is also becoming more and more interesting to existing and potential British tourists due to its accessibility and proximity provided by the airlines of three companies: Adria Airways, EasyJet and Ryanair.

Nazaj na novice