Bringing Europe together – 60 years of the ETC

Objavljeno: 5.12.2008

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Bringing Europe together – 60 years of the ETC

ETC is celebrating its diamond jubilee. The organisation created to promote ‘Destination Europe’ to international tourism markets was established in 1948, long before anyone had ever heard of the European Community or the European Union (EU).

ETC is celebrating its diamond jubilee. The organisation created to promote ‘Destination Europe’ to international tourism markets was established in 1948, long before anyone had ever heard of the European Community or the European Union (EU).

Since 1948, ETC has seen its membership grow from 19 national tourism organizations (NTOs) to 39 today. It is a model of European co-operation that goes far beyond the borders of the EU and that draws on a rich reserve of experience and expertise.
"The idea at the core of the European Travel Commission is that 'Destination Europe' can be more effective as a whole - that we can achieve more, be more successful together than we can on our own”, says President of the ETC, Dr Arthur Oberascher. He continues, "Our research shows us that our culture is what potential guests overseas think is unique about Europe. 'Europe the origin' - the origin of so many things, past and present, that have shaped our world."

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Kontakt

mag. Livija Kovač Kostantinovič
vodja korporativnega PR
tel.: 01 589 85 65
e-naslov: livija.kovac(at)slovenia.info

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