ITB Berlin 2009 – stronger than ever

Objavljeno: 16.3.2009

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ITB Berlin 2009 – stronger than ever

This year well over 100,000 tourism experts from around the world attended ITB Berlin, according to the Financial Times Slovenia left positive impression.

This year well over 100,000 tourism experts from around the world attended ITB Berlin, according to the Financial Times Slovenia left positive impression.
 
Interesting comment on Slovene presentation on ITB Berlin was published in Financial Times. English columnist Tylerja Brûlé wrote: »While I didn’t quite manage to cover every single hall at the show, it seemed to me that every nation was missing a trick except for Slovenia, which many thought had the slickest stand and most interesting message.”
Link to the article

Fact and figures about ITB 2009:
From 11 to 15 March 11,098 companies from 187 countries (2008: 11,147 companies from 186 countries) exhibited their products and services and discussed their future market strategies. Of the 110,857 trade visitors who attended, 42 per cent came from abroad, an increase of four per cent. Once again, record numbers took part in the convention. This year’s figure was 12,000, compared with 11,000 in 2008.
Crowds thronged the halls over the weekend as well. Approximately 68,114 members of the public  came to find out about travel destinations and products and services from around the world. Overall attendance in the display halls was 178,971.
“More market players visited the leading platform of the international travel industry than ever before. In times of rapid structural changes and highly competitive markets they focused on gaining a comprehensive market overview and on new business approaches. Thus, unlike many other industries, the travel sector is actively responding to the challenges. Trade visitor attendance remained high, proof of ITB Berlin’s resilience even in economically difficult times. We are delighted that there was an increase in visitors from abroad. Once again, ITB Berlin re-established itself as the world’s leading travel trade show“, said Dr. Christian Göke, Chief Operating Officer of Messe Berlin.
The next ITB Berlin will take place from Wednesday, 10 to Sunday, 14 March 2010, with Turkey as its partner country.

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Kontakt

mag. Livija Kovač Kostantinovič
vodja korporativnega PR
tel.: 01 589 85 65
e-naslov: livija.kovac(at)slovenia.info

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