Exhibitions are Key in Times of Economic Downturn – Industry Comment from ITTFA

Members of International Tourism Trade Fairs Association (ITTFA) are collectively focusing on the positive aspects of the current global crisis and advocating the advantages of maintaining market visibility.

“Face to face communication is the most successful form of selling – in today’s digital world, the exhibition is one of the rare occasions where this is possible,” states Maria Badakh, Event and Sales Director, ITE Exhibitions Travel Division, a comment that sums up the importance of exhibitions in these times of economic downturn.
For many companies facing difficulties, the first area to be trimmed is marketing, advertising and promotional events such as exhibitions, but how do potential customers learn about products and services if there is nothing visible in the market? Maintaining a presence in advertising and trade shows is critical to a company's growth and success. Exhibitions provide a great stimulus for new ideas as well as regenerating and refreshing old ones, which is a useful cost effective technique when budgets are tight.
Research by the Centre for Exhibition Research in Dallas, USA, shows that two thirds (63%) of attendees at exhibitions make purchase decisions while 31% actually purchased products or engaged in services while at a show.
In the year 2009 the STB and its partners are to be present on 48 public fairs and trade fairs.

List of public fairs and trade fairs

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