Primož Roglič's Jumbo Visma team thrilled about Slovenia

For the sixth year in a row, the Slovenian Tourist Board is cooperating with Primož Roglič and his Jumbo Visma team in promoting Slovenia as an excellent destination for five-star active experiences and training and preparation camps for top athletes. Also this year, the young cyclists of the Dutch cycling team chose Slovenia for their preparation camp. The cyclists, who will compete at Tour de France in years to come, completed a preparatory camp in Rogla and were impressed by the excellent conditions for training, including favourable climate, good infrastructure for active recreation, professional knowledge and top accommodation. In an otherwise busy schedule, they also took time to discover other Slovenia's beauties.

Robert de Groot, head of the Jumbo Visma development team, said at the end of preparations in Slovenia: "Slovenia's varied terrain provides us with excellent conditions for quality training. It was not too hot, not too cold and there is not much traffic - this means that we feel safe on the roads. The hotel is first class with an excellent gym. Slovenians are generally a very friendly nation. These are the reasons why we consider Slovenia as an excellent environment for training and we hope to return here every year."

Cycling Fans of Slovenia campaign

With their posts, the Jumbo Visma team actively promoted a new fan campaign, known as the Cycling Fans of Slovenia, which connects domestic and foreign fans of Slovenian cyclists all over the world. By sharing photos and videos of cycling experiences in Slovenia and using virtual cheering props, the young cyclists at the preparatory camp co-created a chain of good wishes for Slovenian cyclists via social media and encouraged them to achieve the best possible results.

The results of the campaign were more than excellent, as the STB generated more than 120 posts on Facebook, Twitter, Instagram and TikTok in just over three weeks of the race. Together with advertising on social networks, these resulted in more than 4 million impressions of posts and over 105 thousand views of the Cycling fans of Slovenia landing page. Users created 61 photos and videos to promote the fan atmosphere in the prize game on the Crowdriff platform. During the race, a prize quiz "How well do you know Pogačar, Roglič and cycling Slovenia?" was also held, in which more than 600 users participated.

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