200,000 followers of @feelslovenia Instagram profile

The I Feel Slovenia profile inspires feelings; Slovenia is constantly and authentically portrayed as a green, diverse and geographically unique country with a rich culture. The presentation of the content takes advantage of all the technical possibilities of the platform and follows modern trends in digital communications, both in tourism and in general. Forms of STB communications on Instagram include posts on the Instagram feed, the Story segment (under highlights), live videos and IGTV.

With consistent posts, authentic content, an emotional note and high-quality photos and videos, our key aims are raising the profile and reputation of Slovenia as a tourist destination under the I Feel Slovenia brand, achieving sustainable growth by increasing the number of arrivals and overnight stays throughout the year, inspiring people to visit lesser-known destinations in Slovenia, ensuring a geographical dispersion of tourist flows throughout Slovenia, and strengthening the two-way communication between social network users and the brand.

Our stories are visually refined, unique and personal; the user experiences them as if they were there themselves.Drawn to the story, the viewer is thus inspired to become more actively involved in it and to react. 

The image above shows TOP 9 IG posts based on interactions in April

The largest group of followers comes from Slovenia, followed by Italy, the US, Germany and Hungary.

Instagram shows the best Slovenia has to offer through visually appealing content. Both through pictures and words. We encourage creativity and invite users to share photographs of their own experiences visiting Slovenia using the hashtags #ifeelsLOVEnia and #mojaslovenija.

At The Golden City Gate festival, which has been recognising excellence in promotional and communication tools in tourism for the past 20 years, the international jury awarded us the Silver Award for our Instagram profile feelslovenia in 2020 and the Gold Award for communication on Instagram Stories on the same profile in 2019. 

Back to news